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Click here or scroll down to respond to this candidateCandidate's Name
PHONE NUMBER AVAILABLE EMAIL AVAILABLECUSTOMER/CATEGORY BUSINESS MANAGERQualificationsSummaryMarketingand SalesManagerHighly creative marketing and sales manager with a more than 30-year track record of delivering results in highly competitive marketsBusiness strategist with success in formulating and implementing initiatives to achieve market share and profitabilityTeam player who collaborates with others to accomplish stated goals and objectives while building strategic partnershipsSkilled in identifying issues and developing successful approaches for problem resolutionExpertise includes: account management, strategic planning, public relations, event planning, sponsorships, planning and budget forecasting, program development, contract negotiation, market research, market analysis, and price strategyHighly effective negotiator with exceptional communication skillsProfessionalExperienceNews America Marketing-2017-PresentArea Market Manager-FloridaManaged and develops a team of 68 in-store Reps and Merchandisers in the Florida market.Initiates and develops relationships with all level of store management teams.Executes monthly cycle plans and cycle meetings with the team.Hiring manager, works with all levels of the Human resource team, Marketing team, Training and development team.Travels the market and audits teams in-store activities. Work-with team members in the market.Acosta Sales and Marketing -2015-2017Customer Business Manager-FloridaDevelops Wholesaler- Cash and Carrys, National Accounts and Retailers. Manages $2.4M budget for marketing and rebates. Major CPG Clients: Mondelez International-P&G-Hostess-ConAgra.Initiates and maintains relationships with national accounts; lead meetings with senior-level executives to present marketing plans and strategic initiatives.Negotiates contracts and builds strategic initiatives to reach the clients goals with Key Wholesalers and National Chains, Retailer Accounts.Kraft Foods-Food Service/Cadbury Adams/Mondelz, International- 2006 2015Responsible for the South Florida to Orlando Sales DivisionCategory Business ManagerDevelops wholesaler and retailer accounts and manages $3.5M budget for marketing and rebates (paid quarterly via Siebel/TPM)Initiates and maintains relationships with national accounts; leads meetings with senior-level executives to present marketing plans and strategic initiativesNegotiates contracts and builds strategic relationships with key wholesalers and retailers, including H.T. Hackney Miami, McLane, Core-Mark, Tom Thumb, Dions, and Cumberland Farms and Food Service customers.Forecasts yearly sales volume and profitIncreased Kraft Foods-Food Service/Cadbury volume in Wholesalers/Retailers division by 40%Increased 2014 sales volume: AP Atlantic: 56%, Zuma & Sons: 21%, McLane: 19%, and H.T. Hackney, Miami: 24%Cadbury Schweppes, South Florida, 2004 2006Account Development ManagerLeveraged new business development opportunities and designed marketing plans to introduce Snapple products into convenience store chains, such as 7-11, Circle K, and Cumberland FarmsAttained 85% of the Sodexho, Aramark, and Compass accounts in assigned territoryDeveloped promotional programs resulting in increased revenue with major local accounts, such as Delta, Broward County Schools, and Coral Springs HospitalBusiness Development ManagerGained new distribution in the Miami International Airport, Ryders trucking facilities, Florida Atlantic University (FAU), University of Miami.Acquired clients that previously had exclusive contracts with competitors, including Coca-Cola, Miami International Airport, and BellsouthTrade Development ManagerMarketed to new accounts in the southern region; achieved an 80% account close ratePepsi Co, Pompano Beach Florida, 2001 2004Sales ManagerManaged accounts with Big Box, drugstore, and supermarket retailers in the Southeast regionDeveloped and implemented training programs for sales representatives/district managersManaged a $4.1M budget for marketing programs; forecasted yearly sales volume and profitCoca Cola, Hollywood Florida, 1992 2001District ManagerDeveloped and managed the Sales and Merchandising teams to meet yearly objectivesAnalyzed marketing data to support recommended budget plansDeveloped business relationships with Big Box store managers, supermarket managers, and drugstore managersManaged a $2.0M territoryCreated motivational programs and exceeded departmental productivity goals by 10%Prepared short- and long-range plans based on business unit goals and growth objectivesR. J. Reynolds, Fort Lauderdale/West Palm Beach Florida, 1985 1992Account ManagerManaged assigned territory and grew sales in Big Box stores and supermarketsSold-in programs and displays; managed territorys merchandisersEducationDeerfield Beach High School, 1975 1979Florida Atlantic University, 1980-1982- Major-Business ManagementAchievements and RecognitionCadbury Adams/Cadbury Schweppes:2010 Over Achiever Of The Year, Outstanding Performance Award2006 Account Manager Of The Year Award2005 Outstanding Performance Award (Earned 1000 shares of Cadbury Stock Options)Coca-Cola1998 Outstanding Performance of the Year Award1996 District Manager of The Year Award |
