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Senior Marketing Manager( 8 . 5 y ears o f work experience)A digital marketer with 8.5 years of work-experience well-versed in Performance Marketing, Branding, Product Marketing, Campaign Management, Content Creation, Event Management & Analytics, to drive business growth and brand visibility. Worked across multiple industries like Data & AI, Gaming, E Commerce, Healthcare etc. Work ExperienceSenior Marketing ManageriXie Gaming, Bangalore Sep 2021- April 2024Advertising Platforms-LinkedIn Ads, Meta AdsSocial Media Scheduling-Hootsuite and Social HPCRM-HubSpotProject management-TrelloContent Management-WordpressDesigning-CanvaWireframing-BalsamiqWeb Analytics-Google AnalyticsSkillsPerformance Marketing(B2B and B2C)BrandingDigital MarketingAnalyticsSocial Media MarketingCampaign PlanningContent CreationEvent ManagementSEOUI-UXCompetitor AnalysisTeam and VendorManagementPerformance Marketing and Branding:Planned and executed LinkedIn ABM and Instagram campaigns for lead generation and branding, by devising a comprehensive strategy that increased CTRs by 50% and clicks by 28%.Ensured consistency in brand narrative and positioning across social, website, collaterals and communication to all stakeholders. Content Marketing and Sales Enablement:Implemented new formats for social posts like employee spotlight, success stories etc. that led to a rise in CTRs by 25% and 20% increase in unique visitors. Publish sales and marketing collaterals like HTML mailers, brochures, blogs, podcasts, newsletters etc., leading to 25% increase in lead-gen. Infocepts (Data & AI), BangaloreSocial Media Marketing, Content and SEOManaged LinkedIn and Instagram pages using Hootsuite for event announcements, promoting blogs and client testimonials, awards etc. Developed website content and event-related collaterals such as brochures, event briefs, social posts etc.Used content marketing to promote brand and events with storytelling, articles, podcasts, videos, and social media campaigns.Create SEO-optimized content and review Google analytics webiste reports with the team.Event Marketing and Sales Enablement:Ensured brand participation and related branding at international events for B2B networking, speaker opportunities, sponsorships and building brand reputation. Build awareness and buzz on social media regarding event participation, to assist sales by enhancing networking opportunities and brand recall. Influencer marketing to promote event participation and booth visibility. Event Branding to ensure event's visuals, booth and collaterals reflected our brand values, style and messaging.Assist Sales team in booth branding and management for events such as Gartner Data & AI Summit London 2024, Big Data Canada 2024 etc. Sep 2021- April 2024Marketing ManagerPHONE NUMBER AVAILABLEPhonePerformance Marketing and GTM strategy:Ran promotion campaigns for platform on Instagram and Facebook. Defined GTM strategy, brand's positioning and monetization after thorough market research.Co-ordinated with 10-member design and tech teams to get UI-UX features and functionalities implemented as per product roadmap, following sprint planning. Performance Marketing and Branding:Executed Facebook marketing and bought down average CPL to Rs. 160(amongst lowest for e-commerce) and raised number of orders to 7000/day. Promoted brand on high-impact properties like YouTube Mastheads, takeovers on high-traffic sites like HT, TOI etc., which resulted in 2x sales over a span of 6 months.Worked with category managers on conversion funnel optimization, pagestickiness etc. to maximize website conversions and achieve CTRs of upto 2%. Ecommerce Performance and Brand ManagerAwon Gamez Pvt. Ltd, NoidaAskmeBazaar, NoidaContact DetailsMay 2020- Aug 2021Product Marketing ManagerNov 2013- Aug 2016Webisdom Mgmt. Services Pvt. Ltd., Noida Nov 2012- Nov 2013 Key Account ManagerDigital Marketing and Client Servicing:Executed various projects by working with creative, development, SEO and social media teams.Actioned measures for increasing user retention, social media engagement etc., resulting in upto 30% increase in ROI and 20% increase in monthly traffic. Medall Healthcare Pvt. Ltd., Chennai Aug 2009- April 2010 Asstt. Marketing ManagerDigital Marketing and Branding:Initiated brand building and marketing by launching website and social media presence.Helped sales team with marketing collaterals like emailers, brochures etc. Devised incentive schemes for referral doctors, leading upto 20% increase in patient footfall.EmailEMAIL AVAILABLEhttps://LINKEDIN LINK AVAILABLE/Candidate's Name -01279539/LinkedIn profileTalent Branding and Events:Executed paid campaigns on LinkedIn for talent branding and virtual hiring drives.Ensured brand participation and related branding at international events for B2B networking, speaker opportunities, sponsorships and building brand reputation. Education2007-09PGDM (Marketing & IB)IILM GSM University, India2002-06Civil EnggMBM Engg College, IndiaAddress6092, Coral Bay Road,Tampa, Florida-33647SEO Tools-SEMrushEmail Marketing-Hubspot