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Candidate's Name
RESEARCH INSIGHTS PROFESSIONALPHONE NUMBER AVAILABLEDETAILSStreet Address  Pierce St. Unit 433Hollywood, FLA, Street Address
PHONE NUMBER AVAILABLEEMAIL AVAILABLESKILLSInstructional DesignTrainingProgram EvaluationStrategic PlanningPolicy DevelopmentMarket ResearchSurvey ProgrammingData Analysis with SPSSSocial Media ListeningOpen-Source ResearchQualitative Data AnalysisInfographics and Data VisualizationProject ManagementWorkshop facilitationProposal WritingReport WritingPolicy DevelopmentLINKSLinkedIn ProfileLANGUAGESEnglishFrenchSpanishHOBBIESDragon Boat Racing, Scrabble, Jewelry MakingPROFILEA mission-driven leader with expertise in education, evaluation and research methods.EMPLOYMENT HISTORYAdjunct Professor - online (part-time) at Johns Hopkins University, Washington, D.C.August 2020  PresentTeaching Evaluation and Audience Research online to graduate students in Museum Studies program.Insights Research and Strategy Consultant at Crucial Data, Hollywood, FloridaFebruary 2020  PresentOffering qualitative and quantitative research and insights services with a focus on DEI progress.Senior Project Manager/Data Analyst at People, Places & Design Research, Northampton, MAFebruary 2013  January 2020Conducted all phases of audience and marketing research for museums, associations and cultural organizations across the United States helping management and staff share a common vision of how research findings impact programs, events, policy, communications and exhibits. Work included research design, client relations, development of research instruments including surveys and interview guides; data analysis; training of personnel in data collection techniques and interpretation of research data; supervision of data collection; report writing and presentations to cross-functional teams.Senior Director, Education at TFO (Public Television Network), Toronto, CanadaJanuary 2011  April 2012Reinvented the TFO Education department for the 21st century, a strategy involving optimizing its online presence and content through social media, increasing brand awareness, reach and the educational effectiveness of its products and field services. In this position, I founded a revenue-generating arm of the network, which generated $50 Million dollars in income in 5 years, producing e-e-learning training modules for adult learners, recruiting, onboarding and supervising 50+ employees including educators, instructional designers, and web developers.EDUCATIONCertificate in Diversity, Equity and Inclusion in the Workplace, University of South Florida Muma College of BusinessSeptember 2020M.A. in Education, specialization in Measurement and Evaluation, University of Toronto (Ontario Institute for Studies in Education), Toronto, CanadaJune 2006Honours B.A. in Psychology, York University, Toronto, CanadaJune 1986PUBLICATIONSKathryn Semmens, Lauren Fosbenner, Keri Maxfield, Rachel Hogan Carr, Joan Ramage, Jim OLeary, Candidate's Name , Jeff Hayward & Maurice Henderson (2020) Teaching Earth systems connections to middle school students in an informal learning environment with Science on a Sphere, personal relevance and arts-based activities, Journal of Geoscience Education, DOI: PHONE NUMBER AVAILABLE.1829396Hayward, J. & Larouche, C. The Emergence of the Field of African American Museums, The Public Historian (special issue on Black Museums), August 2018Hayward, J., Larouche, C., & Shelasky, M. Needs Assessment for the Association of African American Museums (AAAM). 2017. Accessible at www.blackmuseums .org/publicationsWerner, B.L., Hayward, J., & Larouche, C.L. Measuring and Understanding Diversity is Not So Simple: How Measures of Personal Identity Can Help, Visitor Studies, 17 (2), Fall 2014PROFESSIONAL ASSOCIATIONSInsights AssociationAmerican Association for Public Opinion ResearchVisitor Studies AssociationWomen in ResearchCONTINUING EDUCATION (MARCH-AUGUST 2020)Research Rockstar online courses:Infographics for Market ResearchMobile & Online Qualitative Research MethodsData VisualizationSecondary ResearchSocial Media Research and Sentiment AnalysisWriting Quantitative Research ReportsWorld Association for Public Opinion Research Webinar:Mixed Mode and Mixed Device Surveys: Why, When, and HowBurke Institute online course:Moderator Training: Focus Groups and IDIsEXTRA-CURRICULAR ACTIVITIESEnthusiastic world traveller: visited Argentina, Colombia, Costa Rica, Mexico, Belize, Cuba, China, Egypt, Turkey, Morocco, Tanzania, Greece, Italy, Holland, France, Portugal, Spain, Monaco, the Canary Islands.Languages: English and French (native fluency), Spanish (Intermediate)REFERENCESReferences available upon request