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Click here or scroll down to respond to this candidateCandidate's Name
EMAIL AVAILABLEhttps://LINKEDIN LINK AVAILABLEPleasant Ridge, MI, PHONE NUMBER AVAILABLEMarketing ManagerExperienced Marketing Manager with a proven track record in developing and executing comprehensive strategies to drive growth and enhance online presence. Skilled in analyzing market trends, identifying opportunities for growth, and managing digital advertising campaigns across various platforms. A strategic thinker with strong leadership skills, able to lead and mentor a team of marketing professionals to ensure high performance. Possesses a Master's degree, along with over 10 years of experience in digital marketing. Proficient in SEO, PPC, content marketing, social media strategies, and utilizing marketing software such as Google Analytics, HubSpot, and SEMrush to make data-driven decisions for successful campaignsAreas of ExpertiseProduct ManagmentContent WritingMarket Growth AnalysisPromotional MaterialsSales EnablementDemand GenerationStakeholder ManagementStrategic PlansDigital Media ManagementPerformance AnalysisGo-to-Market StrategiesBrand GuidelinesMedia PlanningMarket Research ProjectsVerbal CommunicationAccomplishmentsDeveloped and implemented comprehensive B2B product marketing strategies to drive online brand visibility and engagement, resulting in a 30% increase in brand visibility for clients.Leveraged analytics frameworks to provide actionable insights and contributed to a 20% improvement in conversion rates, website engagement, and click-through rates.Successfully led major corporate rebranding projects, working cross-functionally to support and achieve a 25% increase in brand awareness within the first quarter.Achieved significant reductions in cost per click (CPC) through targeted audience segmentation and A/B testing, leading to a 30% reduction in CPC and a 20% increase in conversion rates.Expanded organic social media strategies, driving a 50% growth in social media engagement by optimizing content and posting schedules.Boosted email open success rates by 15% and click-through rates (CTR) by 10% through personalized messaging and segmentation strategies.Consistently surpassed sales targets, resulting in a 25% YOY increase in revenue and product adoption.Managed a portfolio of high-value clients, maintaining a 90% client retention rate through effective account management and exceptional customer service and administrative duties including inventory and invoicing.Proven leadership capabilities bulding strategic relationships to identify media and community partners, negotiating contracts for equitable trade value, resulting in $1M additional media value to support sales efforts.Developed and executed innovative multi-media strategies that drove a net 12.8% growth in a $40M market, recognized with the Chairman's Award for top performance.Career ExperienceMarketing Director / Sage Island Marketing Agency - Wilmington, NC, USA (Remote) 07/2023 08/2024Expand geography into Midwest Markets. Major Account Management, new business development and setting strategy across digital platforms. Analyze information and direct the campaign team solving problems, testing to drive qualified leads and attract new customers resulting in a 30% increase in online brand visibility for some clients.Able to analyze market data and distilling key metrics to understand details including customer satisfaction and understanding the client needs. Able to create tools and campaign content to connect message and compelling stories with the right marketing strategy.Leverage robust analytics frameworks, providing actionable insights and contributing to a 20% improvement in conversion rates, website engagement and attributable click through rates (CTR)Optimized digital advertising spend, achieving a 15% reduction in customer acquisition costs (CAC) while maintaining or improving search engine optimization and campaign effectiveness.Marketing Manager / Carrington Mortgage Services - Anaheim, CA, USA (Remote) 07/2022 - 12/2022Mentor team of 5 marketing specialists responsible for coordinating projects with email campaigns, direct mail, trade shows and marketing campaigns while working within annual budget. Ability to delegate projects to meet timelines.Manage major corporate rebranding project. Gain cross-functional support for strategy. Coordinate with internal teams and manage contractors from creative agency utilizing Wrike/Asana tools for project tracking. Develop and update hundreds of digital and traditional sales enablement assets and websites / landing pages to reflect new brand strategy. Efforts resulted in a 25% increase in brand awareness within the first quarter.Achieved a 30% reduction in cost per click (CPC) through targeted audience segmentation and A/B testing, leading to a 20% increase in conversion rates.Expanding social media content management driving 50% growth by optimizing facebook ads and posting schedule.Boosted email open rates by 15% and click-through rates (CTR) by 10% through personalized messaging and customer segmentation strategies.Account Executive / United Wholesale Mortgage - Pontiac, MI, USA 12/2019 - 05/2022Consistently achieved and surpassed monthly and quarterly targets resulting in a 25% YOY increase in revenue.Motivate teams of 22 high-value clients, maintaining customer relationships and a client retention rate of 90% through effective account management ability to anticipate user needs and exceptional customer serviceUtilizing Salesforce CRM Systems, expanded client portfolio by 30% through comprehensive strategies including customer calls, coaching, troubleshooting, successful prospecting and nurturing of client relationships, ability to train clients to utilize UWM technology systems leading to increased annual account revenue.Senior Digital Performance Manager / AT&T Advertising Services - Grand Rapids, MI 08/2012 - 12/2018Develop business cases to implement customer retention effort using digital performance strategies to achieve annual KPIs, including customer acquisition, conversion rates, and revenue growth.Lead a team of digital performance analysts, conduct quantitative research and ad hoc analysis to understand client and provide guidance and support analyzing data and optimizing PPC, SEM, SEO and digital display advertising campaigns.Analyze website and digital marketing performance using tools such as Google Analytics and Adobe Analytics, identifying areas for improvement and optimization.Implement Conversion Rate Optimization strategies to enhance website user experience and drive higher conversion rates, A/B testing different elements and iterating based on results.Oversee budget management to optimizing spending to achieve maximum results delivering under budget.Regional Brand Manager / AT&T Advertising Services - Grand Rapids, MI, USA 04/2008 - 08/2012Strategically identified media and strategic partnerships in the community. Matched clients to services and products.Negotiated contracts for equitable trade value resulting inn $1M additional media value to support sales efforts.Served as External Affairs at Chamber and Trade Show Events positioning Brand in the market.Collaborated with Corporate AT&T interests to ensure business unit was supporting the larger corporate goals.Regional Field Marketing Manager / AT&T Advertising Services - Grand Rapids, MI, USA 09/2000 - 04/2012Served as Tactical Marketing Leadership for the largest sales division in the company with 75 products and $125M annual revenue responsibility.Assumed Full P & L responsibility for territory.Execute Market research projects to understand competitive landscape and help identify opportunities for improvement.Leveraged corporate strategy while infusing the needs of the local market to drive revenue. Recognized with the Chairman's Award for innovative multi Media strategy that helped drive a net 12.8% growth in a $40M market which set the bar for top performance.Developed business plan to create a media trade program to leverage inventory to trade with other media improving our corporate media presence introduced in West Michigan Executed to the entire country with a $50M impact on the business.EducationMaster of Arts : Public Relations And Advertising, Michigan State UniversityBachelor of Arts : Communication Arts And Sciences, Michigan State University |
