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Click here or scroll down to respond to this candidateCandidate's Name
Broad Run, VirginiaCONTACT: PHONE NUMBER AVAILABLE (cell) * EMAIL AVAILABLESKILLS SUMMARYMarketing communications; media relations; investor, community and donor relations; branding; news writing; proposal writing; writing and editing for print, video, direct mail, advertising and Web; sales; fund-raising support; crisis communications; special events; technical editing; campaign, creative and agency management; account management; proposal writing; customer service; focus groups and surveys; training Cision media research, Meltwater News monitoring, PR Newswire distribution of releases and leads and experts database creation; Microsoft Office Suite and Adobe Acrobat, database management; writing and editing in AP, Chicago and GPO styles; editing and intermediate creative experience in PageMaker, InDesign and Publisher Proven hands-on project manager - conceptualization, writing, creative direction and production - consistently delivering within deadline and budget Creative and Web-savvy strategist Proactive publicist, with a proven track record in building excellent working relationships with the news media and successful story pitching and placement and skilled in monitoring and strategy Polished writer and editor with a particular talent for translating complex information into concise key messages Team player with effective interpersonal skills and customer service skills who works well at every level, from designers and photographers and vendors to senior-level management and subject-matter experts to media and clients SELECTED ACCOMPLISHMENTSFREELANCE COMMUNICATOR, Greensboro PA Managed bed and breakfast, increasing monthly stays 50% in the first month; advertising, worked in concert with county tourism agency to promote local business; budget and employee management Public relations volunteer for the Elm Street Program, a state-sponsored tourism and economic community initiative PUBLIC RELATIONS SPECIALIST, Shenandoah University, Winchester, Va., Managed and revamped media relations: used Cision and research to identify, target and build relationships with news media; retained a news wire service to distribute releases nationally and created universitys first experts database; researched and retained an electronic reporting service that provided tracking and research components for daily monitoring and strategizing; results: dramatically increased local coverage, expanded regional relationships and coverage for the universitys branch campus and obtained universitys first appearance in national publications and Web sites and coverage in the metro Washington area Supported successful $65 million comprehensive campaign from strategy and logo and theme development to media relations to electronic newsletters, marketing collateral and annual report Wrote and managed Web content Conceptualized, wrote and assisted in designing universitys first electronic newsletters CONTRACTOR, America Online, Dulles, Va. Analyzed and identified keywords, inventoried online space and scheduled advertising Wrote customer correspondence for CEO and founder Worked for legal department as well as on financial page and MapQuest as needed FREELANCE COMMUNICATOR, Fairfax, Va.Provided writing and editing services to Northern Virginia corporations, including proposal support and re-writing a policy manual that simplified the Federal Acquisition Regulations manual for federal contracts administrators RECRUITMENT DIRECTOR, Fortune Personnel, Middleburg, Va. Recruited pharmaceutical specialists nationwide, recruiting more applicants and job contracts than any other employee in this start-up operationCOMMUNICATIONS MANAGER, Baltimore City Public Schools, Baltimore, Md. Served as spokesperson for two privatization projects that generated international interest from the media and educational and business communities Conceptualized and executed campaigns to increase student attendance and parental involvement Managed media relations and crisis communications, writing the systems first crisis-management and media policies Revamped and wrote constituent newsletters and annual reports and conceptualized and assisted in producing cable T.V. news program Served as districts liaison to the Maryland State Department of Education ACCOUNT EXECUTIVE, ATI/PRC Inc., McLean, Va. Managed $1 million-plus seatbelt-enforcement contract for the Department of Transportation, writing video scripts and guides for media and campaign management; working with agencies and vendors to produce brochures, billboards, videos and public service announcements for print, radio and T.V.; and coordinating a national training conference for law-enforcement agencies; completed ten major contract tasks on time and within budget Supported other federal projects, including writing a video script for NASA and creating and executing a campaign to promote the Navys financial information systems to the joint command services Wrote and oversaw design and production of marketing materials and video for internal Total Quality Management operations group Wrote project and tasks plans and assisted in writing and editing technical proposals under the Federal Acquisition RegulationsMANAGER, EXTERNAL COMMUNICATIONS, ATI/PRC Inc., McLean, Va. Headed image and branding development team for this new corporation, the result of a merger between ATI and PRC Managed media relations and assisted in production of marketing collateral Supported trade show efforts, including advance media work, working media room and assisting in production of collateral and displays Supported the Fortune 500 parent company in investor relations MANAGER, CORPORATE COMMUNICATIONS, ATI, Reston, Va. Built and managed communications department, overseeing all internal and external communications with employees, trade associations, clients and the mediaConceptually created for internal communications and marketing communications projects in print and video Coordinated special events for employee morale, employee recognition, trade shows and marketing Researched and categorized a myriad of products and services and produced the first comprehensive marketing package Designed and placed recruitment and product advertising Assisted in writing and editing government deliverables and proposals Wrote curriculum and taught corporate effective writing class. FEATURE WRITER AND ADVERTISING COORDINATOR, Arundel Newspapers, Reston, Va. TEACHER, Uniontown Area Public Schools, Uniontown, Pa., 1976 - 1981 EDUCATION Pennsylvania State University, undergraduate, journalism California University of Pennsylvania, magna cum laude, B.S., education with minor in social studies George Washington University, continuing education in public relations Seminars, workshops and conferences in writing, editing, marketing communications and public relations with Editorial Experts, International Association of Business Communicators, American Marketing Association, Public Relations Society of America and College Communicators AssociationPROFESSIONAL ORGANIZATIONS Capital Communications Group PRwise |
