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Click here or scroll down to respond to this candidateCandidate's Name
Leland, NC Street Address PHONE NUMBER AVAILABLEEMAIL AVAILABLE LINKEDIN LINK AVAILABLESummaryMarketing professional with strategic global experience spanning conventional and new media. Diverse industry background on both ad agency and client sides including healthcare, chain restaurant, manufacturing, entertainment, non-profit, and more.SkillsStrategic business planningMedia planningBudgetingNew market entryLeadershipProject managementExperienceGeneral Manager, 01/2011 CurrentWENZATTIC MARKETING Wilmington NC / Phoenix, AZCopywritingGraphicsSocial & digital marketingPR & communicationsWebsite developmentChange managementOperate advertising/marketing/PR consulting service to meet client's needs Client list includes: Qdoba Mexican Grill, Bradford Products, Old Tucson Company, Arby's, Jenny Craig, Intl., Belgravia Financial, Team Financial Services, and more Develop brand identification programs including product naming, logos, etc Develop/produce advertising campaigns in TV, radio, social, digital, and print Communications/content development for website, social/digital posts, press releases and more Director, Marketing & Creative Services, 01/2016 01/2018 WWAY TV Wilmington NCResponsible for the overall marketing and production for the station's brand and -3- affiliates Supervised a team of Creative Producers, Social Media Managers and Graphic Artists Developed and managed creative platformDeveloped new strategic brand identificationDeveloped new successful events and community tie-ins Developed new digital/social platform for sales advantage CMO/COO, 01/2004 01/2015MOBILECARE 2U, LLC Overland Park KSManaged overall business marketing & operations for a growing healthcare company Managed systems that fulfilled the organization's annual business plans Supervised admin staff, HR, marketing, and clinical operations Created and maintained billing and claim processes for PP, Medicaid/Medicare Spearheaded expansion into new markets/statesDirector of Global Brand Marketing, 01/2002 01/2004 BEN & JERRY'S HOMEMADE INC Burlington VTManaged marketing for the company's international brand Developed International Brand Entry program throughout EU and SE Asia Interfaced with internal partners to ensure buy-in of annual business plans Managed staff of product managers in the development of new products Regional Director Marketing, Western Region, 01/1999 01/2002 ARBY'S (AFA) Atlanta GAPlanned and managed western region of Arby's Franchise Coops consisting of 10 DMAs and 300+ restaurants Key role in formation of franchise advertising cooperatives in new markets Managed the oversight media, creative and promotional services to franchise coops Provided leadership for region's franchise organizations totaling $12MM in billings Vice President Marketing, 01/1994 01/1999AMERIPHONE, INC. Garden Grove CAManaged brand & product development for leading electronics manufacturing company in the assistive devices segment Led the sales effort to consistent double-digit growth Identified and established new domestic & international channels of distribution Established brand program that enhanced and increased awareness Director, Field Marketing, 01/1983 01/1993FOODMAKER / JACK IN THE BOX San Diego CAManaged staff of 18 associates in nine field offices in the planning & execution of corporate domestic and international marketing plansManaged local media and promotional strategic planning for 1,200 restaurants Managed new product field rolloutsActed as a consulting resource for franchise community Played a key role in major crisis recovery (E-Coli beef crisis) Management Supervisor, 01/1982 01/1983J. WALTER THOMPSON Los Angeles CAManaged key account - Bally's Health & Fitness with a field staff of fifteen account service managers Developed successful Grand Opening program for multiple markets Responsible for the creative product and marketing services to clients Managed agency profit accountabilitiesAccount oversight of highly successful spokesperson campaign Account Supervisor, Pizza Hut, 01/1979 01/1981W.B. DONER ADVERTISING Los Angeles CASupervised an account staff of six associates in three field offices in the planning of clients advertising and promotional programsKey role in franchise advertising cooperatives after PepsiCo acquisition of Pizza Hut Managed the media, creative and promotional services to franchise coops Provided leadership for 3 regions of franchise organizations totaling $17MM in billings Marketing Director, 01/1976 01/1979RINGLING BROS/BARNUM & BAILEY CIRCUS Washington DC Managed advertising, promotions and public relations campaigns for several of the corporation's family shows including: The Greatest Show on Earth, Ice Follies/Holiday on Ice, and The Spectacular du Cirque de Monte Carlo Managed marketing and media plans in over 30 markets Recruited and managed local advertising agenciesDeveloped introduction campaign for 'Spectacular du Cirque de Monte Carlo Education and TrainingNational Taiwan University Taipei, TaiwanBA Business Administration |
