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Click here or scroll down to respond to this candidateCandidate's Name
(440) 448-0553 EMAIL AVAILABLE https://LINKEDIN LINK AVAILABLE Cleveland, Ohio B2B MARKETING LEADER ELEVATING TEAMS DRIVING NEW BUSINESS & REVENUE GROWTH Results-oriented B2B marketing leader with 7+ years of experience in directing marketing and branding teams, delivering compelling digital experiences and content to millions of target customers. Proven history of success in building marketing and sales teams to achieve strategic initiatives that enable powerful business and revenue growth. RELATED SKILLS Marketing: Strategy and Brand Marketing SEO Team Development Marketing Analytics Product Marketing Marketing Automation New Business Start-Up Sales Leadership Software & Tools Examples: Marketo Google Analytics MS Suite (PowerPoint, Excel, Word) Apple iWork (Keynote, Numbers, Pages) SaaS tools for content and power lead generation PROFESSIONAL EXPERIENCEMarketing Director (Freelance), Cleveland, OH 11/2015 Present Partner with clients to define and grow market sales of ~$20M through multi-channel and online marketing using Marketo marketing automation and Salesforce.com while delivering compelling digital content, editorial credibility, digital print, and other on-line and print media to create a holistic brand experience Strengthen market positioning, competitive advantage, and core messaging for multiple clients by creating exceptional brand experiences informed by analyzing consumer trends and company strengths, generating compelling unique brand promises. Marketing Director, Healthcare North America, Hightstown, NJ 6/2014 10/2015 CCL Healthcare Owned strategic B2B marketing, branding, and sales initiatives, developing highly effective marketing campaigns that increased sales revenue 15% for traditional channels and 10% for new digital channels Conducted competitive analysis and identified consumer trends, guiding the launch of 15 new products and increasing market share by 7% in targeted geographic markets and boosting product revenue 20%+ Established a marketing and sales process to quickly launch 1:1 customer solutions market-wide Collaborated with cross-functional teams from 6 locations to develop and execute customer satisfaction, retention, and growth strategies, resulting in a 30% increase in repeat customers Directed a team of 15 marketing and technical professionals, maintaining a high-performance culture with continued success meeting KPIs and driving team efficiency, performance, productivity, and execution of marketing campaigns Rebranded CCL Label into CCL Healthcare to refocus on a more targeted market with full product lines, growing marketing share by 7% Hosted on-site educational customer events and trade shows with interactive educational displays and expert presentations to launch digital printed labels and folding cartons to improve brand graphics and reduce supply chain costs Grew 360-degree communications approach with a 20%+ increase in social media engagement through the development of comprehensive marketing strategies for new and existing products across various channels Marketing Strategist, Remote 1/2011 6/2014Inside Look, Inc. Generated an average of 12% growth for six companies in their strategic target market through multi-channel marketing such as social media, digital print, and other digital media, creating a 360-degree brand experience and leveraging compelling contentNosco, Inc. Gurnee, IL (worked with Nosco since 2003) 1/2007 -12/2011 Vice President of Marketing and Northeast Regional Sales Manager Built marketing department from the ground up to refine strategic market segments creating a differentiated brand throughout the US and obtaining $25M in revenue growth and new profitable customers Defined corporate market segmentation approach, branding value proposition, and 5-year plan as part of Noscos leadership team, increasing market penetration 7%, with 69% of company sales coming from strategic target market Grew market share 4% amidst bid package-based attrition, while growing margins to utilize invested capital Qualified 90+ prospects from 300+ target leads, resulting in nearly 20 new customers for a 18-24 month sales cycle Established 360-degree marketing engine that included trade shows, loyalty and marketing automation initiatives using Marketo, educational workshops, print/web advertising, interactive website, and significant editorial presence Managed the Eastern Regional Sales and Marketing Team of 6 professionals by conducting meetings and events while co- leading strategic and annual operating planning and budgeting, generating double-digit annual revenue growth Fleming Packaging Corporation, Orlando, FL 3/2000 3/2003 Corporate Chief Marketing Officer (V.P. of Sales and Marketing) 11/2001 3/2003 Oversaw an annual budget of $1M for operational, marketing, and sales department for trade shows, employee compensation and T&E expenditures Established business structure, objectives, and strategy to align 5 sales groups into market-focused sales and customer service teams integrated with manufacturing facilities Enhanced competitive advantage in a declining wine market environment by analyzing customer needs, leading team of 40 for cost reduction, introducing new services and creating a new pricing strategy which generated $3M in new label sales and ensured customer satisfaction Competed, won, and signed a 3-year Purchase and Sale agreement worth $8M annually for 100% share from the world's largest winery, offering new services and cost-effective product alternatives Initiated and sponsored Six Sigma project to reduce color variation in wine label production, which resulted in a 70% reduction in reruns in the first 6 months of implementation Vice President and General Manager Fleming Pressure Sensitive Division 3/2000 3/2003 Spearheaded operational, marketing, sales, and customer objectives by driving key initiatives including launching a new start-up division which increased market share and profitability by $4M in revenue with customers such as The Wine Group, Bacardi, Brown Forman, Allied Domecq, E&J Gallo, and Barton Brands Secured multiple partnerships and contracts including a $2M contract in sheet-fed and PS spirit sales with Brown Forman, a $1.5M annual contract with Bacardi Light Rum, and a $700,000 food brand launch with Kraft Eliminated $250,000 of complaints and saved $800,000 of wine business through defect analysis and immediate corrective actions - protecting current business and led to securing new brands from the winery Additional Positions HeldProduct Manager at Rockwell Automation (5 years); Product Manager, Director of Business Development at Avery Dennison (9 years) EDUCATION & TRAININGTraining & Certifications: Strategic Selling Process Marketing Automation Professional Presentation Financial Management Technical Writing High Performance Work Teams Allen Bradley Management Institute Professional Sales Training Six Sigma Leadership Training Design for Manufacturing EPA/Health and Safety Training United States Patent Holder B.S. Business Administration & Management Information Systems (Focus: Marketing & Economics) Bowling Green State University, Bowling Green, OhioMember of BGSU Rugby Team and Delta Sigma Pi Business Fraternity Completed 2x 6-month internships in technical writing and marketing at Allen-Bradley and Unisys, respectively |
