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Click here or scroll down to respond to this candidateCandidate's Name
EMAIL AVAILABLE PHONE NUMBER AVAILABLE Dallas, TX Street Address LinkedInSummaryAccomplished Product Manager with extensive experience in leading digital campaigns and product marketing efforts from conception to successful market launch. Proven ability to collaborate with cross-functional teams, transform data insights into actionable strategies, and optimize product lifecycle performance. Adept at driving customer engagement and brand loyalty through data-driven creative strategies that leverage consumer insights, emerging technologies, and AI-driven tools.Skills: Market Research and Consumer Insights Data-Driven Decision Making Product Roadmaps Project Planning Critical thinking Leadership Creative thinking & Brand communicationExperienceSOFT LOGIX Dallas, TXProduct Manager 02/2018 - Current Collaborated with business owners to translate briefs into customer journey marketing campaigns, enhancing engagement and driving brand loyalty. Developed creative strategies leveraging consumer insights to break through competitive market noise, supporting brand storytelling across channels. Conducted comprehensive user research and usability testing to inform product and campaign improvements, ensuring alignment with customer needs and market demands. Partnered with in-house creative teams and external agencies to produce compelling content aligned with brand standards and business objectives. Led Agile ceremonies for sprint planning and project execution, optimizing workflows to reduce time-to- market for new campaigns by 30%. Integrated emerging digital technologies and data-driven insights into campaign strategies, transforming performance data into actionable creative improvements. Achieved year-over-year growth in campaign KPIs, exceeding benchmarks in open rates, conversion rates, and engagement metrics.Achievements: Increased customer satisfaction scores by 8% through enhanced campaign personalization and user experience improvements. Spearheaded the integration of AI-driven analytics into campaign strategies, improving decision-making processes and elevating brand narrative performance. Successfully introduced an ad-supported subscription tier, driving a 30% increase in annual revenue through effective monetization strategies.FMN PLC Lagos, NGTrade Product Manager 02/2013 - 08/2017 Developed marketing strategies aligned with corporate objectives and market trends, driving customer engagement and brand growth. Led multi-channel marketing campaigns that boosted market share and increased brand recognition. Managed end-to-end development of marketing campaigns, ensuring creative consistency and strategic alignment with business goals. Transformed market insights into actionable strategies that informed product rollouts, resulting in significant increases in market share and revenue. Achievements: Increased market share by 40% through data-driven sales and marketing strategies tailored to customer needs. Managed the successful rollout of new product lines, achieving 7% adoption within the first quarter post- launch.FMN PLC Lagos, NGProduct Marketing Manager 10/2009 - 01/2013 Created and executed comprehensive marketing strategies, driving brand positioning and awareness. Collaborated with external agencies to convert marketing insights into impactful creative assets, driving growth in key performance metrics. Developed and launched new product lines, managing all stages from concept to market. Achievements: Drove 25% growth in key performance metrics by optimizing marketing and brand strategies. Successfully launched 3 new product line extensions, increasing revenue and market reach. MullenLowe Lintas Group Lagos, NGSenior manager (Brand management) 8/2007 - 9/2009 Lead the development and execution of dynamic brand marketing campaigns, ensuring seamless coordination of creative assets, deadlines, and deliverables across branding, advertising, and product initiatives. Support comprehensive market research efforts to gain insights into target demographics, refining creative messaging and enhancing marketing strategies. Shape the brands visual and verbal identity by collaborating with internal teams to craft impactful website content, advertising copy, and communication materials that articulate the brands value proposition. Spearhead social media strategy, driving engagement, community building, and reinforcing the brands digital presence through strategic partnerships. Leverage data and analytics to evaluate campaign performance and derive actionable insights to optimize future marketing efforts for enhanced impact. Collaborate with PR partners to develop media pitches and foster relationships with key outlets. Foster cross-functional collaboration to ensure brand strategies are aligned with broader business goals. Monitor evolving market trends and competitor activities, adapting strategies to maintain a competitive edge and brand leadership.McCann Erickson Lagos, NGAccount manager (Brand management) 3/2003 - 7/2007 Develop and implement annual brand strategy to drive growth and market share. Lead the execution of marketing plans, including advertising, media, and promotions. Provide data-driven insights to inform decision-making and evaluate program effectiveness. Identify brand growth opportunities using market research and competitive intelligence. Collaborate with Insights, Sales, and R&D teams to innovate the product portfolio. Manage full product lifecycle from concept to launch, including packaging, pricing, and distribution. Execute national brand marketing campaigns tied to holidays and product launches. Partner with national brands to amplify campaigns, focusing on in-store displays and promotions. Monitor and analyze brand performance metrics, reporting insights to senior management. Work cross-functionally with R&D, QA, Manufacturing, Supply Chain, and Marketing teams. Lead marketing team and agency partners in brand development and communication efforts. Manage the marketing budget to maximize ROI and achieve business goals. Perform additional brand marketing duties as required. Achievements: Delivered actionable insights from competitive intelligence for Mobil 1, helping identify growth opportunities that led to market penetration in emerging regions. Led cross-functional teams across regions, ensuring seamless integration of product innovations with consumer needs for Mobil 1, Coca-Cola, and Standard Chartered Bank, contributing to sustained global market leadership. Optimized multi-million-dollar marketing budgets for all three brands, ensuring maximum ROI and alignment with business objectives.Education & TrainingCertified Scrum Product Owner Scrum AllianceCSPO 04/2024Product School San Francisco, CAProduct Manager Certificate 04/2022Digital Marketing Institute Lagos, NGDigital Marketing Professional 11/2017University of Benin Benin City, NGBachelor of Science in Geography |
