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D i g i t a l M a r k e t i n g S p e c i a l i s t I am a Digital Marketer specializing in SEO and UX design. While attending DeVry University I gained expertise in UX, HTML, CSS and CMS like WordPress. I've also completed various certifications through Google including Fundamentals of Digital Marketing, Google Analytics, and Google Ads Display and Search. Having hands-on experience with customers, rebuttals, FAQs, and pain points has given me insights on users that normally would require heavy communication with clients' sales departments. By completing the Udacity Digital Marketing Nanodegree program I've become well-versed in SEM, SEO, keyword research, and utilizing Google Analytics for data analysis. My diverse skill set and passion for getting things done are what make me an asset to any team.ProjectsIn this project I was tasked with understanding Magnolia Coffee, its competitors, creating a target audience, identifying SMART marketing objectives, creating an Empathy Map and Customer Persona to inform the Customer Journey Map as well as crafting a Value Proposition. Magnolia Coffee Marketing ChallengeDeVry UniversityUdacityAssociates Degree Web DesignDigital Marketing Nanodegree20162023Google Ads Search, Google - Jan2023Fundamentals of Digital Marketing,Google - Feb 2023WordPressSEO, HubSpot - Aug 2023Google Ads Display, Google -Jan 2023CertificationsSkillsdesimmons.comWebsiteHTMLCSSSearch Engine OptimizationSearch Engine MarketingGoogle AdsGoogle Business ProfileKeyword ResearchSkills: Competitor Analysis, Customer Journey, Audience Segmentation In this project I was tasked with defining KPIs and business objectives for use in a measurement plan (along with the associated metrics for each KPI,) creating a proposal for an A/B test to support a KPI, use reports in Google Analytics to bridge the gap between raw data and actionable insight, and generating suggestions for improving the business in direct response to data by analyzing information. Marketing Data InsightsSkills: Google Analytics, A/B TestingIn this project I was tasked with analyzing an SEO Audit for the Udacity website and using the data to create a presentation demonstrating the need for SEO work.SEO AuditSkills: AHRefs, Screaming Frog, Keyword Research, On-page SEO, Off- Page SEO, Competitor Analysis