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PHONE NUMBER AVAILABLE/ EMAIL AVAILABLEExecutive ProfileResults focused accomplished Polyglot, Digital Strategist and Online Marketing Leader, with a history of successful campaigns. Extensive experience leveraging the latest technology, ai, creativity, and knowledge to foster organizational development, adoption, and achieve goal. Well versed with Digital campaigns, SCRUM, Agile (S.A.F.E.) and Waterfall methods, audience identification, optimization, and paid media.Able to communicate effectively, across all organizational levels to meet and exceed objectives competently.Tools: SalesForce, Marketo, BrightEdge, Google Suite, SEMrush, Screaming Frog, Ahrefs, Hubspot, Magento, BI, Surfer AiProfessional ExperienceWitherite Law Group Digital Engineer February 2023 PresentHoneywell - Contract March 2021 July 2022Clients: Walgreens, AT&T, Ace Hardware, Uber, Gorilla Glue June 2000 PresentWitherite Achievements: Completion of digital landscape and analysis to implement award winning strategy.Implementation of Google tracking tags, to capture true user behaviors, including industry and competitors to create data driven strategy. include effort levels, timelines, and bandwidth.Created new wires, taxonomy, and content strategy for 2 sites, which included the removal of about 25% of current content, implementation w social channels, and new secondary Brand based traffic source.oBounce Rate: 65% from 94% (Industry 75%) SERP: 1st 3rd from 4th 7th Paid: 5k from 150k monthly (<145k) Leads: 15% to 35% out of 50 qualified hires (Spam or non-qualified)Customize digital/online strategies, Chat BOT, Automation AI: campaigns for continual improvement of user adoption/loyalty. User Story updates and leading cross team communications to ensure updates/tracking.Optimize user experience via augmenting Ai/SEO/SEM, competitor analysis, automation, and personalization.Translate current wireframes unique to each market and content/ tracking (Including translation: Esp,Ger,Fre).Identify personas & content curation from online reporting, analysis, and measurements to map User Experience (UX) and true voice of the online persona (KPI, Metrics, Taxonomy, linking) A/B Testing.o Results: Achieving objectives, increasing revenue and audience expansion.oMeasure, track, and analyze current online experience vs. industry and competitors- recommendations.Managed eAdoption and eSupport sites (www.att.com/esupport) for Uverse, DSL, Homephone and Wireless products / services, including marketing penetration, web tracking via word, click thru rate, and time on page.Produce videos/tutorials/Chats (AI) to enrich content and capabilities, to provide ideal user knowledge.oAchieve success rates averaging +10-15% SEO traffic, 5 10% conversions rates, and 15% repeat visits, with mobile adoption campaigns averaging 20% downloads.STAYMOBILE USA, ATLANTA, GA June 2019 February 2021Vice President Digital Media & Marketing (Contract 1 year)Managing the entire suite of marketing products to achieve target goals of increasing market penetration to 80% (B2B) and 25% (B2C), revenue increases of 35% (B2B) and 15% (B2C), eCommerce increase to 60%, and a Brand Awareness Factor measurement increase to 200%.Directed Marketing Product Management, encompassing Public Relations, Digital & social media, Site Performance, Campaign & Personas Creation, and SEO/SEM.Design Marketing / Brand campaigns across multi platforms and departments, in addition to providing roll out and education on CPL, PCA, brand value and additional metrics established during discovery phase.Monitor buying strategies and analyze consumer data to establish optimal media outlet variation and resource allocation for promotional strategies.Conduct continuous, ongoing analysis of A/B testing, and surveying of consumers about brand, product, and choices, to re-focus budget and vendors, ensuring proper alignment with target goals.Identify, select, and introduce optimal eComm (SaaS) tools for performance measurement, personas, and crafting of digital/brand footprint across a myriad of channels including Web Master, Hootsuite, Salesforce, SEMRush, andConduct Programmatic Marketing and campaigns via social and digital channels.Maintain a clear understanding of directives to interpret targets, and drive directives, by delivering clear and realistic deliverables.oResulting: 20% increase in relevant traffic, 15% B2C sales growth, and 30% B2B growth.Build calendar by channel, depicting goals, voice, action item, measurement, and success to refine a consistent brand image, voice, across all channels, and generate new revenue streams/ loyalty/ sales.CLOUD CATALYST TECHNOLOGIES, ATLANTA, GA March 2017 May 2019Vice President Digital & Online Marketing (Contract)Strategized digital landscapes for products across multiple domains, including current state analysis of SEO, SEM, PPC, digital communications, social, mobile, ESP, Video/tutorials, CRM, and CMS, among others.Made top recommendations for next steps based on analysis to improve online content, resources, communications, eCommerce efforts, reporting, budgeting, and overall digital presence.oResults: Increase in SEO traffic by 10% - 15% per site & retention rate to 85%Created enhanced links, and robust SEO details/landing pages, ensuring maximum User Experience.oResults: 15% traffic retention, increased APT (Ave. Page Time) to 4 minutes, and 20% return rate.Prepared and presented concise reporting and matrix, depicting user behaviors, and eCommerce product trends, to align with corporate objectives, leading to a budget increase for product tutorials across all core products.Worked with distributors, vendors, and numerous internal teams, to better comprehended product line, and apply knowledge to online content, and focused digital footprint.Tools utilized: BrightEdge, Google Analytics/search console, Screaming frog, co-scheduler, BuzzsumoSONEPAR USA, ATLANTA, GA March 2014 February 2016Director, eCommerce Product Manager, North America B2BWorked with B2B on truck reload, and reload per time, via app and online refill.Introduced and implemented internal search (PIM) via SOLRCreated web content & new features/products, including Credit Cards (PCI Compliance), Account and Pricing Items.Built new search experience to include wireframes, taxonomy, velocity, mobile and product attributes.Outlined deliverables for Search and Mobile Product development across a myriad of platforms, and executed product launches on time, and within budget, achieving a high level of customer satisfaction.Wrote copy for customer needs, and successfully promoted email interaction, adoption, and conversion.Proactively identified partnerships with external email list owners to focus on customer acquisition.EducationMaster of Business Administration // eCommerceNew York Institute of Technology, School of Business, Westbury, New YorkThesis: Digital Campaigns Razorfish - AT&T Presented in English, German, and SpanishUniversity of Colorado, Leeds School of Business, Boulder, COBachelor of Science, Business AdministrationConcentration: International Business and Transportation Distribution ManagementDon Quote, Barcelona, Spain, Spanish Language ImmersionLe College Intl de Cannes, FranceUniv. of Tver, Russia Eastern European Markets |
