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Title Business Development Managing Director
Target Location US-FL-Reddick
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Candidate's Name , Managing DirectorGrupo Balmaseda Hispanic / Latino recruitingCandidate's Name , LLC a recruiting firm that focuses on diversity -- Hispanic / Latino mid to senior level searches.A unique blend of creative marketing and years of recruiting expertise distinguish Grupo. Utilizing years of marketing and advertising agency business development skills created a solid foundation for the recruiting reputation he has developed. He and his team have been involved in over 200 searches in a variety of functional areas.Three areas of recruiting expertise: health care, tourism, and telecommunications with Fortune 500 clients. Expert diversity recruiters with a singular goal to further enhance each clients diverse workforce. Our greatest strength is finding passive diverse candidates in the Executive Latino World. Talents of an inspiring leader with a diverse recruiting team focused exclusively in diversity and specifically Latino searches. With an exclusive business portfolio assembled for over twenty years including Fortune 1000 companies, in a variety of industries coupled with his vast business experience in the Hispanic / Latino as well as other minority segments of the U.S. population, Balmaseda aims at capitalizing what has been the hallmark of his career. His unique ability to spot undiscovered talent and to react to emerging opportunities within specialized niche environments.As Greene Beechs CEO, Balmaseda drove business development which grew at an average rate of 57% per year and managed this Latino advertising agency that targeted multi-cultural outreach, specifically the growing Hispanic / Latino population in the US. Over the years, he became a nationally renowned expert on a broad spectrum of diversity issues with an emphasis on minority recruitment, retention, supplier diversity and human resource strategic initiatives.Greene Beech was founded with a modest investment of $10,000 and no clients. Despite the business downturn of the early 90s, it grew rapidly. Balmaseda developed key relationships with large companies both public and privately held. During the next 14 years, Green Beech served several dozen Fortune 1000 clients, entrepreneurial start-ups, and mid-sized companies. The most successful relationship, which lasted for over nine years, was with the rapidly growing WorldCom. Green Beech completed over 1,000 assignments with billings of$4 million a year.Another company co-founded and managed by Balmaseda was Balcorp Design in Palm Beach, Florida, a consulting firm specializing in design projects. Within three years, he successfully sold it, having doubled the revenues each year.Prior to overseeing Greene Beech and Balcorp, he served as a Senior Consultant for IVI, one the largest consolidated corporate travel management consulting firms in the United States. This company controlled significant market share and penetration with Fortune 500 clients such as IBM, Bellsouth, Gould Computers, Racal Milgo, Westinghouse, Stromberg Carlson and Motorola. Under Balmasedas leadership, first spearheading the Florida operation and later the Southeast region, IVI opened offices in Fort Lauderdale, Tampa and Atlanta. The region was billing just under $10 million a year when he began. Thirty-four months later revenues had grown to over $27 million. During his tenure, Balmaseda also recruited, managed and retained at above industry standards a diverse team of associates. Early in his career, with mentors such as Steve Rubell, the entrepCandidate's Name  developed an acute eye for excellence and branding.To his credit, he created and developed a guaranteed no-show program through American Express at The Helmsley Palace. In the first year, with virtually no additional expense, The Palace collected over $150,000 through the program. At the time, this was a revolutionary concept in the hospitality industry. Balmaseda has a bachelors degree from Boston University, School of Management and completed the Advanced Management Education Program from the Kellogg Graduate School of Management, Northwestern University. He completed graduate level courses at Universities in Boston and Miami studying for seven years concentrating in marketing.Awards and Committee AppointmentsQuoted, interviewed and authored 39 articles in a variety of diversity business and recruiting publications 2003 - 20102003 Board member, Hispanic VIVA Broward2003 Board member, Hispanic Unity2002 Florida SBA business of the year2001 Vice Chair, Broward Alliance Minority Committee 2000 Board member, National Minority Council, NY, NY 1999 Business of the Year, the Vanguard Chronicle1998 Chair, Communications Committee, National Minority Council, NY, NY 1998 National Business of the Year, National Minority Council, NY, NY 1998 Board member, Florida Regional Minority Council 1997 Chair, marketing committee, Florida Regional Minority Council 1997 Business of the Year, Florida Regional Minority Council 1996 Presidents Award, Florida Regional Minority Council

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