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Click here or scroll down to respond to this candidateCandidate's Name PHONE NUMBER AVAILABLE Brooklyn, NYbit.ly/joeyraitonreel Target: Creative Director: Brand, Marketing, & Product EMAIL AVAILABLE bit.ly/joeyraitonproductcasestudies LINKEDIN LINK AVAILABLEMulti-disciplinary design leader bringing 10 years of experience to boutique businesses & Fortune 500 companies. Commits to build & manage high-quality teams from the ground up. Provides strategic solutions, innovative concepts, & design management to every project.Career Highlights$11.8 BIL IN GLOBAL SALE REVENUEGENERATED, A 7% YoY INCREASEDUE TO CREATIVE CAMPAIGNS 12+ SUCCESSFUL PRODUCTS& PROGRAMS LAUNCHEDACROSS NA, EMEA, & LATAM 5 PERFORMANCE-BASED PROMOS OFEXCEEDS EXCELLENCE OR HIGHER,RESERVED FOR TOP EMPLOYEESRESULTS-DRIVEN CREATIVE LEADER:Integrated 70+ user tests into projects tomake more data-informed creative decisionsTEAM RESOURCE INNOVATORManaged $400K budgets, making resourcingdecisions that led to +$30M in cost savingsCONSISTENT DESIGN MANAGEROversaw teams of 8+ creatives and 22+partners across high-impact projectsArt & Creative Direction 360 Marketing Campaigns People & Partnership Management Global Product Launches XFN Team Leadership Creative Strategy Design Systems Brand Storytelling Research & Insights Project Mgmt XR Innovation DE&I Advocation Professional Experience DOUBLE JUMP JOEY DESIGN Freelance Creative Director Brooklyn, NY May 2023 Present Bring ideas to life through consulting in branding, digital, print, video, content, campaign, event, & interactive design for varied clients (15+ to date)- Positioning the up-and-coming environmental startup Airobes as the strategic design lead, building the brand image from 0 to 1 [ongoing]- Branding a NJ-based restaurant concept through own proprietary strategy workshop; defining mission, values, logo, and more [ongoing]- Produced a video documentary for Lunchables-competitor Little Spoon, increasing their customer reach by 12% (175% over previous year)- Strategized & designed a startup pitch deck, logo, and explainer for AR product ReframeXR, supporting its launch to EMEA angel investors META PLATFORMS New York City, NYHead of Design, VR & Immersive Learning Meta for Education Team January 2022 Aug 2023 Promoted to set executive design strategy for Immersive Learning at Meta; managed global partners & expanded products to 150K users worldwide- Managed 7 reports to design 450 projects for 9 Meta product experiences; all proved successful & acquired by reputable external companies- Oversaw $400K budget to handle resource mgmt, recruit creatives, source & direct 10 partners, define design strategy, & achieve OKRs/KPIs- Founded & managed Metas 1st Educational VR Research Cohort, working cross-functionally to catalog & share 85+ VR data science studies- Provided design consultation enabling Metas 1st official VR headset-to-university pipeline & 1700 Quest donations to institutions nationwide Head of Design, Research, & Partnerships Education Partnerships Team January 2021 January 2022 Expanded role to lead Meta Edu x VR research, LatAm design partnership expansion, & the transition of all Edu products to 3rd-party acquisitions- Art directed design materials for a 700+ teacher community, including 10 nationwide activations; resulted in US expansion to 30 new regions- Drove team product expansion into LatAm via bilingual digital ad campaigns; led to 14M impressions (10x increase) and 24K leads (4x increase)- Educated 3K Meta employees on VR in Education by developing & hosting a live share out with research partner CES & Meta senior leadership- Rebranded entire education group with Meta for Edu brand positioning, brand guidelines, visual systems, & 360 marketing; led to 18K leads META PLATFORMS [Continued] New York City, NYHead of Design Education Partnerships Team January 2019 January 2021 Promoted to lead design, research, & partnership expansion for 45 XFNs on Edu Partnerships Team after receiving top performance 2 yrs in a row- Formed 1st-ever Edu Design Group; led team development, mentorship, & performance reviews for 4 in-house reports ($120M cost savings)- Directed design product strategy for Metas first-ever K-12 learning app; scaled to 3K users & led to major acquisition by Discovery Education- Created new music coding platform, including logo, illustrations, animations, product interfaces, & microsite; program acquired by CodeHS- Led all outreach assets for Metas new BIPOC intern program & career summits; reached 250 attendees with a 97% net promoter score (NPS) Senior Art Director Education Modernization Team January 2017 January 2019 Built design practice from scratch, helping team execs achieve 2x org velocity & a 5x portfolio increase; introduced DAM, roadmapping, and more- Conceptualized & launched five 0-to-1 Meta products by instituting PRDs, market research, & user personas (175% user satisfaction increase)- Set go-to-market strategy to launch a nationwide SEL program with Yale University; hosted 35 roundtables to determine product market fit- Art directed media plan for tentpole Arkansas & Washington state computer science events; reached 5000 learners with a NPS score of 85%- Built Metas 1st-ever education program, setting foundations for all future Edu Team designs; created identity, website, collateral, and more NAUTICA Senior Digital Graphic Designer New York City, NY November 2015 December 2016 Repositioned brand awareness for Nautica with integrated campaigns, modern videos, & creative storytelling during 2016 rebrand (1.1M reach)- Designed inspiring multimedia marketing assets, increasing global sales by 7% ($11.8B); projects featured in Esquire, GQ, & Sports Illustrated- Produced & edited 20 marketing videos for TBS, USA, & VH1; included Lil Yachty collab & 1st nationally-televised brand commercial in 4 years- Edited 15+ marketing videos, shot 1st-time e-commerce videos, live streamed events, & introduced in-store videos rolled out to 65 countries- Created national campaign for flagship store & runway show; included content strategy, concept art, signage, PR, & Times Square billboard ASU KNOWLEDGE ENTERPRISE DEPARTMENT Graphic Designer Tempe, AZ December 2014 November 2015 Designed unique visual comms for Research Dept. supporting high-profile initiatives assigned by Arizona State University President Michael Crow- Translated scientific research into full-scale marketing (infographics, brochures, videos, etc.); increased brand affinity for 110K audience base- Concepted creative look & feel for all high-profile department events; included yearly faculty awards, science symposiums, & homecoming AWE COLLECTIVE Graphic Designer Tempe, AZ August 2014 December 2014 Created video spots, food menus, & social campaigns for local AZ clients; featured in Food & Wine, Travel+Leisure, Bon Apptit, & Phoenix news Technical & Functional SkillsFull Adobe Suite, Google Suite, Asana, CanvaFigma, Miro, Articulate, Salesforce, WordpressCreative design, typography, iconographyVideo pre/prod/post production, storyboardsGoogle Analytics, Meta Pixel, UserTesting.comMeta Quest, ShapesXR, Unity, VR PrototypingCertificationsCertified UX Specialist, General Assembly- Create user interfaces, UX research expertCertified XR Designer, Circuitstream- Build VR environments, apply AR/VR/MR skillsCertified Equity Fluent Leader, Berkeley, Haas- Practice inclusive & equitable product designEducationBSD in Visual Communication DesignMinor in Digital CultureArizona State University Tempe, AZBarrett, the Honors College+ American Design Assoc. Professional (AIGA)+ Eagle Scout (Highest Honor in Scouts BSA). . |
