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Click here or scroll down to respond to this candidateCandidate's Name
Pharmaceutical Communications ProPHONE NUMBER AVAILABLE EMAIL AVAILABLEA PROVEN TRACKRECORD WITHLipitor Pfizer Bayer Bristol-MeyersSquibb/AstraZeneca Empire Blue Cross/Blue Shield Merck-Medco Eli Lilly andCompany Siemens Allergen PlavixPROFILEA strategic creative development leader with stellar copywriting acumen across the spectrum of doctor- and patient-facing collateral. A proven messaging expert who knows what works in the pharmaceutical field and will deliver winning communications solutions for you.INDUSTRY-SPECIFICEXPERTISEStrategic Creative Direction andDevelopmentProject Planning and ManagementCorporate Reports, Internal and ExternalCommunications, Public Relations,Speeches and White PapersAdvertising (Digital, TV, and Print)Product Launches and Product BrandingDirect Response and Integrated MarketingPackagesCopywriting for Physicians/Scientists: Clinical Research Protocols Collaborative Research WorksitesCopywriting for Patients: Advertising and Direct ResponsePrograms Acquisition and Retention Messaging Educational and Support CollateralEDUCATIONBA, AdvertisingHamilton CollegeMORE ONLINEView PortfolioConnect on LinkedInEXPERIENCEPharmaceutical Industry:Freelance Strategic development and copywriting, including white papers, for a range of Siemens products and labservices. (2014-2016) Lead CRM writer for Myrbetriq bladder control drug.(2011-2013) Strategy and copy for Yervoy cancer drug. (2011-2013) Employee-based Unit 7, an Omnicom company (2007-2010) Increased prescription adherence levels significantly through branding and copywriting for My HeartWise, Lipitors million-member Patient Education program. Led strategic creative development for the successful introduction of the Bristol-Meyers Squibb/AstraZeneca anti-diabetic drug Onglyza. Developed and wrote all copy for Immuniversity,Pfizers online collaborative work site for thedevelopment of Meningitis B vaccines.Full scope of services: Delivers persuasive direct response, lead generation, advertising and CRM copy that consistently beatscontrols for Fortune 500 companies in a variety of B2C and B2B industries, including finance, publishing, insurance, higher ed, and consumer products. Provides author publicity and PR via radio, print and web for hundreds of noted authors. Supports top agencies, including Ogilvy & Mather Direct, Unit 7 (an Omnicom company), Copy That,FCB Direct, and Saatchi. Positive business outcomes for American Express, AT&T, MasterCard, Visa, Capital One, Iona College, Hebrew Union College, FedEx, Geico, Citibank, Bank of New York, UPS, US Postal Service, Carnival Cruise Lines, Prevention Magazine, among others. |
