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Click here or scroll down to respond to this candidateCandidate's Name
Somers, CT PHONE NUMBER AVAILABLE EMAIL AVAILABLE9/Street Address /2024Re: Communications ManagerDear Hiring Manager:It is with sincere interest that I submit my CV for consideration in the recently posted role of Communications Manager. As an accomplished communications and strategy professional with comprehensive experience designing and developing rich, compelling messaging for C-suite-level executives, websites, blogs, newsletters, print and digital periodicals, books, and social media platforms across tech startup, non-profit, B2B, and D2C sectors, I m confident my skills will allow me to make significant contributions to MassHealth Executive Office of Health and Human Services team. Note: I am able to commute as needed to Boston for in-office collaboration.My career as a professional writer and editorspans 25 years and includes deep experience in C-suite-level executive, corporate, and consumer communications, public relations, membership relations, product and services marketing, thought leadership content strategy, ecommerce and social media content development, and event marketing. Fluent in both AP and Chicago Manual of Style, I am a master storyteller, weaving messaging that engages and produces tangible results, elevating brand reputation, building long-term loyalty, and contributing directly to brand recognition, ROI, and growth. Of direct importance to this role, I bring an exceptional ability to work with and lead teams of subject matter experts to create both technical content and content distilled and tailored for specific audiences.A hallmark of my work has been the exceptional ability to expand brand recognition, while constantly invigorating audience recruitment, retainment, and reactivation both singularly and collaboratively with freelancers, in-house creatives, graphic designers, and subject matter experts. From the technical to educational, entertaining to informative, I have done it all, and that s what the person taking on this position needs to succeed. This role also needs someone who understands that a commitment to consistency, voice, and style are paramount to creating, maintaining, and elevating the brand reputation that incentivizes engagement and fosters long-term loyalty.Please see my enclosed CV for an in-depth overview of my qualifications and expertise related to your position requirements. I would love the opportunity to speak with you and learn more about your needs and expectations and how I can contribute exceptional value to your organization. Feel free to contact me at your earliest convenience via email at EMAIL AVAILABLE or cell phone at 203-610-5375 to set up a time to meet. A portfolio of my writing and editing samples can be found here, and I m happy to provide additional samples: https://www.clippings.me/jlspearsall.Thank you for your time and consideration. I look forward to hearing from you and scheduling an interview.Sincerely,Candidate's Name
Candidate's Name
10 Cooksville RoadSomers, CT 06071Enclosure: R sumReferences: Available upon requestCandidate's Name
Somers, CTEMAIL AVAILABLE/PHONE NUMBER AVAILABLEWORK EXPERIENCEBiofire Technologies; Broomfield, CO (remote) November 2021 February 2024 Director, Marketing Content Strategy & Development/Lead EditorLead creative content strategist for in an e-commerce-based, VC-backed A-round D2C platform introducing a first-of-its-kind product to the consumer market in April 2023. Provided editorial oversight of all brand copay across web pages, press releases, emails, and social media platforms, ensuring consistency of voice and tone throughout communications.Project management head for the brand s long-look, SEO-optimized content marketing and content distribution strategy, thought leadership content strategy and development, evergreen technical knowledge acquisition base, technical UX content, app wireframe development, and oversight of launch marketing campaign branding.Brand reputation and voice editorial lead across corporate communications, app UX content, and customer journey campaigns.Editorial lead for industry press relations, technical information, educational content, digital customer experience collateral, email marketing, and event messaging.Vista Outdoor, Bushnell Family of Outdoor Brands; Olathe, KS (remote) April 2021 November 2021Manager, Content DevelopmentDriving creative force behind long-form customer-engagement content strategy designed to improve SEO and brand recognition for hundreds of products across 11 global brands transitioning from a traditional distributor-to-retail pipeline to a D2C environment. Marketing content creator for social media posting, blogs, e-newsletters, and website product information, coordinating SEO optimization, copywriting, script writing, and visual assets across numerous distribution channelsKey generator of marketing campaign content for omni-channel new product launches and seasonal sales, coordinating with internal logistics teams and external PR/creative firms.Lead content editor for customer journey email marketing and digital marketing campaigns.Essential product description author primarily utilizing BigCommerce.Project management lead for long-form content, coordinating assignments with subject matter experts and freelancer management for publication and product engagement.Project budget management for long-form content aggregation.National Shooting Sports Foundation; Newtown, CT (onsite and remote) June 2014 February 2021Director of Public RelationsSpearheaded the vision, strategy, and execution for all facets of industry and consumer public relations to expand awareness and visibility of the non-profit organization's activities focused on trade shows and event marketing, industry symposia, new sponsorship partner marketing coordination, industry advocacy, and responses to local, state, and federal regulations. Developed effective and targeted marketing campaigns and projects implementing long-range objectives and manageable strategies.Principal project management coordinator for multi-faceted marketing campaigns relating to the organization's annual trade-only B2B SHOT Show, ranked among the top five trade shows in the nation and attracting an average of 65,000 attendees and more than 2,100 exhibitors. Achieved significant success in boosting the association s brand recognition each year and and reversing a decline in SHOT Show attendance during a period of financial struggle for the industry.Delivered on-point digital marketing projects for numerous smaller events throughout each year, including an annual industry symposium, an import-export trade conference, a chief marketing officer conference, and an influencer marketing conference.Produced a wide variety of detail-oriented B2B marketing and brand recognition collateral, including press releases, industry safety and instruction guidance, newsletters (print, digital, and social media distribution), and content discussing regulations and other matters of interest to the membership. Served as a copywriter ghostwriter supporting multiple columns and executive communications, providing continuity to the organization s voice, brand reputation management, and membership recruitment.Key developer of digital and print persona marketing campaigns, utilizing extensive A/B testing regimens backed by extensive research. These campaigns were successful in elevating the organization s overall brand reputation, improving audience/membership engagement, and contributing directly to a reversal in the decline in membership numbers, raising membership numbers by nearly 20%.Continually expanded the scope of content to encompass a wider audience outside the realm of trade professionals, aggregating content contributed by freelance writers for publication on several websites aimed at consumer demographics.Lead UX and educational resource library content creator for two consumer-facing websites supporting the organization s mission and expanding its brand recognition with non-trade audiences.Budget oversight for project management and content production across three websites and including freelancer management.F&W Media; Waupaca, WI (onsite and remote) September 2011 June 2014Editor, BooksFulfilled a critical role by leading new author acquisition and multiple end-to-end book production projects that included pricing catalogs, new product catalogs, instructional, historical, reference, and coffee-table books. Navigated end-to-end editing processes, measuring the marketability of proposals by researching the sales performance of similar titles and performing revisions to improve quality. As required, engaged in ghostwriting portions of manuscripts.Start-to-finish project and budget management from topic ideation and historical sales traction analyses through author acquisition, paper pricing, manuscript editing, graphic design, printer delivery, and hard-goods delivery (domestically and internationally) to meet book trade in-store deadlines.Effectively managed collaboration with graphic designers, paper buyers, and the sales force.Promoted each title through the development and execution of pre- and post-publication marketing campaigns, including content creation for various distribution channels.Led the acquisition of book projects tailored to spark the interest of modern firearm owners and outdoor sportsmen, with accountability for author acquisition, budgets, manuscript editing, coordination with designers, and delivery logistics.Played a key role in securing the Gun Digest brand placement in Walmart. Editor in Chief for top-selling titles such as Standard Catalog of Firearms, Guns & Prices, Modern Gun Values, the annual Gun Digest volume, and Cartridges of the World.Previous roles: Editor, Texas Trophy Hunters Association, San Antonio, TX, Corporate Communications Senior Writer, Information Technology, Inc., Lincoln, NE, Assistant Editor, National Rifle AssociationSales Manager, Blue Ridge Arsenal, Chantilly, VAEDUCATIONVirginia Polytechnic Institute & State University: B.S. work in Agricultural Economics & EnglishTECHNOLOGIES & SKILLSMicrosoft 365 (Word, Excel, Powerpoint, Outlook, OneDrive, OneNote, Microsoft Teams)Adobe Creative Suite/InDesignGoogle WorkspaceAsanaSalesforcePardotSharepointCoScheduleWordpressClickUpSanityConfluence/Atlassian/JiraLucidchartFigmaGoogle AnalyticsSEMRushHootsuiteHubspotBigCommerceRingCentralMailChimpWriting and EditingCopywritingCopyeditingProofreadingGhostwritingTechnical WritingProject ManagementEditorial Calendar ManagementThough Leadership ContentKnowledge-Base ContentLong-Form ContentShort-Form ContentSocial Media ContentContent MarketingContent StrategyFreelancer ManagementCreative Team ManagementBudget ManagementBrand Reputation ManagementBrand Standards and Voice ManagementBrand MarketingMarketing Campaign Creation and Leadership |
