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Click here or scroll down to respond to this candidateCandidate's Name
DIGITAL MEDIA STRATEGIST AUTHOR CONTENT CREATOR INNOVATOR DESIGNERNYC Metro PHONE NUMBER AVAILABLE EMAIL AVAILABLE Candidate's Name CROSS, You GO, Beaded Baubles, 123/MAP), establishing affiliate/licensing/distribution partnerships with leading e/retailers (WMarketplace, Amazon). Diverse Media & Creative: Combine extensive media/ad sales experience in corporate, agency, publishing contexts with content creation expertise to deliver holistic, customer-centric media and marketing solutions that maximize client ROI. Community Leadership: Extensive experience in advocacy and thought leader on entrepreneurship, womens health, culinary/visual/performing arts promotions, managing multimedia platforms, program development, branding at highly visible community events (NYC Wine/Food, City Challenge, Discover Summit Arts, Summit Wine & Food Festivals, JC Promotions, etc). CORE COMPETENCIES (Added 2023) Program/Project Management IP (patents, trademarks, ISO compliance) Event & Media Productions Content Creation & Development Contract Negotiations Management Product Development & Innovation Strategic Leadership/Entrepreneurship Financial P&L Management Product Marketing & Management Creative & Digital Strategy Execution B2B/B2C Advertising Campaigns Speaker, Mentor, Coach/NGO Volunteer New Business Development Experiential Branding & Positioning Market Research/Insight Measurement Start-Up Growth Strategy Media Sponsorship Sales SEO Marketing/Content Creations Performance Mgmt./Budgeting/P&Ls Media / Public Relations Client Relationship Management Regulatory product reviews (post-surgical) Integrated Marketing Campaigns Multi-Disciplinary Team Collaborations Performance Management Regulations RFP Development & Management Fashion Design/Digital Immersive Design Digital & Social Media Marketing Artificial Intelligence Certified Tools Fashion Merchandising/Marketing VR/AR Immersive Tech Member WBENC,WOSB,M/WBE,WOBC,NYWIFT Fashion Sourcing/Production/Mfg.KEY ACHIEVEMENTS Launched a creative digital media business (Candidate's Name CROSS Intimates). Invited to HOLLYWOOD, breast cancer events, received hundreds of press articles and mentions since launch. Designer of garments, media campaigns, branding, phygital. Columnist/Writer/Blogger for Business & Fashion Magazines. NYWIFT writer/LIVE events. CRISSCROSS Intimates Blog. Thousands published articles over past decade about business, startups, entrepreneurship, fashion. Appeared on variety of Podcasts & Radio Talk Blog Shows. Publisher of signature events: 100-10,000 persons/CXOs including LotusSphere, LotusWorld, Lotus Forum, Lotus Week (IDG). Publisher Lotus Alliance Products Dummy Series: books, videos, CD/DVDs, magazines (PCWorld) - newsletters. Founder/Innovator utility and design patented post-surgical/active/adaptive intimate apparel line (CRISSCROSS Intimates). Founder/ designer of jewelry line (Beaded Baubles) with Lilly Pulitzer as first retailer. Co-founder of organic spirits brand (Tattoo Tequila) award- winning spirits with retail partnerships nationwide. Founder/designer of utility patented YouGOMobile universal mobile charger. Designer Lotus 123/MAP factory automation app for GM US automotive mfg. plants (25K+ software licenses sold/HP minicomputers). Producer leading brands and major culinary festivals (SWFF, NYCWFF, SOBEWF), o v e r 3 0 top celebrity chefs (D.Burke, D.Henderiks, J.Kieffer). Conceptualized and produced pioneering, week-long destination festival for the arts (Discover Summit Arts) that featured visual, performing, culinary, and healing artists. Innovated all program management, sponsorship sales, media/client relations, marketing, branding, ad campaigns, web/marketing content design and development award-wining programs! Managed $40M interactive & cable TV ad sales for 80+ local cable affiliate networks at Comcast Spotlight, multi sales teams/ofcs NYDMA. PROFESSIONAL EXPERIENCEFounder/CEO Candidate's Name Media, LLC - New York/New Jersey 2011 to Present Founder/CEO at Candidate's Name Media, a creative media services agency offering business consulting, media and marketing strategy to diverse businesses. Responsibilities large-scale account management, client engagement, program development/management, business development, digital media strategy, integrated marketing campaigns, branding, fashion design, sourcing production, sales, distribution channels, media sponsorships. Certifications and experience across AI, digital media, social media, cable TV, radio, print, outdoor, online, web marketing, ad campaigns, brand content/creative development, media relations/PR, event productions. Executed high-impact integrated marketing campaigns to grow revenue. Manage large-scale projects and account program management Create and drive publicity, social media campaigns, digital marketing, media and PR Author self-published 5 titles sold on Amazon Kindle in e-book and paperback. Writer Contributing writer/blogger/columnist for leading business, entrepreneur and fashion magazines. Podcast & Radio Talk Show guest host discussing startups, business ventures, inspiration, fashion, design, tech innovation. Board member/Trustee at 3 companies: Susan G. Komen, Exec Ranks, Historical Society of Summit. Produced and drove sponsorship sales, media relations, marketing, branding, ad campaigns, web/marketing content for major culinary and wine and food festivals including SWFF, NYCWFF, SOBEWFF, Aspen Food and Wine Classic, Famous FOOD Fests. Also, sponsorships with Multi-City Challenge Obstacle Race tours. Collaborations with leading celebrity/private chefs. Produced over 50 Chef TV videos and other PSAs. Produced overall program, media, marketing, branding, sponsors, community promotion for Discover Summit Arts Festival, a pioneering, week-long destination for the arts featuring visual, performing, culinary, and healing artists with 3000 attendees/50 sponsors. Produced/co-produced 3 web TV series (Taste for Design, Java with Jean, and Cursed), with oversight of all sponsorship media sales, PR, marketing, network pitches, and product placement. Founder/Designer of YouGO Mobile, a utility patented universal micro-sized mobile/pocket charger for people on the go, compatible with most USB/C devices 2016. Seeking distribution partners, investors to procure IP. Founder/Designer at CRISSCROSS Intimates, a post-surgical, adaptive and active wear/sports bra fashion line with undergarments for women and men. Designs are colorful, contemporary compression styles include award-winning Nina Bra, Christina Bra, briefs, thongs, Mens vests and more. Crisscross designs are USPTO ground- breaking intimate apparel establishing strong market presence and brand reputation, awarded HOLLYWOOD recognition, e-commerce channel launch 2017, affiliate and licensing partnerships. Seeking angel investors, partners, collaborators. Experience in Bra design, construction, bra fit and certifications, compression and bonding fabrication, sizing, patterns, grading, sourcing, production, manufacturing, partnerships. Phygital immersive design of the Nina Bra has been launched early 2024 for virtual try-ons testing AI use in the market for Bra fit/sales. USPTO styles include mastectomy bras, reconstructive bra, pocket bra, sports bra, active wear bra, briefs, thongs, mens vests and shapewear. Other samples produced but not yet in production include, not limited to, are medical scrubs, hospital gowns, other sports bras, camisoles, more. Local Ad Sales Manager NYDMA/Eastern Division Comcast Spotlight, Bloomfield & Princeton, NJ 2004 to 2011 Drove $40M in interactive & cable TV ad sales for 80+ local cable affiliate networks. Devised and implemented targeted business development and client engagement strategies to maximize multimedia ad sales across northern and western NJ. Cultivated robust relationships with clients and agencies, including Giovatto, Magna, JS Blade, Zimmerman, SPA Advertising, BMW, DCH National, Rte 22 Auto Group, Atlantic Healthcare, Summit Health, 6th Ave Electronics, Kean University, Eastwick Colleges, Meadowlands Chamber. ADDITIONAL EXPERIENCEFounder, CEO & Designer Beaded Baubles, LLC, New Providence, NJ Director of Business Development Jack Morton Worldwide, New York, NY VP of Northeast Sales & Associate Publisher Ziff Davis, Inc., New York, NY Medford, MA Account Director Channel Sales Group CMP Digital Media, Waltham, MA Regional Ad Sales Manager Cahners Publishing Company (now Reed Business), Newton, MA VP of Sales & Publisher Lotus Publishing Corp. (now International Data Group), Cambridge, MA National Accounts Sales Manager Lotus Development Corp. (now IBM), Cambridge, MA Southfield, MI Commercial Sales Rep Hewlett-Packard (now Digital), Novi, MI Sales Trainer Wang Labs, Southfield, MIEDUCATION & CERTIFICATIONSColumbia University Dept of Breast Physicians & Surgeons (40 credits YTD) Executive Leadership Board (20 credits YTD) & Anita Breast Care Management (16 credits YTD) Bachelor of Science (BS), Communications & Business Administration Walsh College, Troy, MI Associate of Science (AS), Computer Science Macomb Community College, Warren, MI 2024/2023 Mia Mission Impact Academy AI Artificial Intelligence Certifications 2023 IHub AI Spatial Computing Certifications2022 WBENC Women Business Enterprise National Certification 2022 WOSB Women Owned Small Business Certification 2022 M/WBE Minority Women Business Enterprise2022 UCEDC/PTAC/APEX Local, State, Federal State Small Business Certifications 2022 & 2018 Hootsuite Platform & Social Media Marketing Certificates 2021 Digital Media Certifications2015 2019 Columbia University Dept of Breast Physicians & Surgeons 40+ credits Medical Education Certifications 2018 -- Anita Breast Care Management Certified Bra Fitter 2017 American Board of Accredited Certifications ABAC ISO x4 CRISSCROSS Intimates Brand Certifications 2011 2016 Executive Ranks Board Education Leadership Certifications 20+ credits earned to-date 2010 - SGK Susan G. Komen Speaker Certifications2009 VGM Group Essentially Women Breast Cancer Certifications HONORS/AWARDS2 0 2 3 H e a l t h 2 . 0 L e a d e r s h i p A w a r d C r i s s c r o s s I n t i m a t e s 2 0 2 3 C o r p o r a t e V i s i o n C r e a t i v e M e d i a I n n o v a t o r A w a r d s 2 0 2 2 M e d i a I n n o v a t i o n A w a r d - B e s t L U X & H o s p i t a l i t y A d S e r v i c e s N Y C A w a r d 2 0 2 3 - S p r i n g W r i t e r s B o o k F a i r N o m i n e e A w a r d s f o r L I V E Y o u r D r e a m s 2 0 2 2 - L U X L i f e s t y l e A w a r d s M a g a z i n e : S t y l e & A p p a r e l A w a r d s f o r C r i s s c r o s s I n t i m a t e s 2 0 2 2 - M e d i a I n n o v a t o r A w a r d : B e s t L u x u r y & H o s p i t a l i t y A d v e r t i s i n g S e r v i c e s C o . N Y 2 0 2 2 - W B E N C, W O S B, M / W B E C e r t i f i c a t i o n s 2 0 2 2 - H o o t s u i t e D i g i t a l P l a t f o r m C e r t i f i c a t i o n 2 0 2 1 - D i g i t a l M e d i a C h a m p i o n a w a r d e d b y D i g i t a l A d B r i e f s 2 0 2 1 / 2 0 2 2 - L J I F F F F a s h i o n / F i l m A w a r d P a r t i c i p a n t 2 0 2 0 - W O B C W o m a n o f t h e Y e a r A w a r d 2 0 1 8 - W e W o r k C r e a t o r s I n n o v a t i o n A w a r d N o m i n e e 2 0 1 7 - I S O x 4 C R I S S C R O S S I n t i m a t e s B r a n d A w a r d s 2 0 1 4 W o m a n O w n e d B u s i n e s s M e m b e r o f t h e Y e a r 2 0 1 0 A S P S S o c i e t y o f P l a s t i c S u r g e o n s P a t i e n t s o f C o u r a g e A w a r d 2 0 0 8 - 2 0 0 9 F U Z E B e v e r a g e s H e r o o f H o p e A w a r d 2 0 0 7 - 2 0 1 1 S G K S u s a n G . K o m e n v a r i o u s L e a d e r s h i p & V o l u n t e e r A w a r d s 2 0 0 5 - 2 0 1 0 - C o m c a s t S p o t l i g h t L e a d e r s h i p / S a l e s M a n a g e m e n t T e a m A w a r d s 1 9 8 9 - 1 9 9 2 L o t u s D e v e l o p m e n t ( I B M ) A c h i e v e r s C l u b / P r e s i d e n t s A w a r d s 1 9 8 5 H P R o o k i e o f t h e Y e a r A w a r d ( t o p n a t i o n a l m u l t i - m i l l i o n - d o l l a r s a l e s ) BOARD & PROFESSIONAL AFFILIATIONSCurrent Memberships: MIA, NY/UC-UDC, VRARA, WBENC, WOSB, M/WBE, NYWIFT, WE Women Enterprise USPTO Group, Council of Fashion Designers of America (CFDA), Society of Physician Entrepreneurs (SoPE) NY Chapter, Inventors Association of Manhattan, Fashion Business Institute(FBI) LA, Women-Owned Business Club (WOBC), Women2Women, Women Owned Business Enterprise, Network Business Association NJ, NJ Leadership Exchange, many others.Former Memberships:Designer/Member (2015 - 2020) The UnderFashionClub NYC Founding Member (2013 to 2019) 6Figures & MasterMinds - NYC Member (2012 to 2019) Believe, Inspire & Grow (B.I.G) Platinum Member & NJ Leader (2011 to 2016) Ladies Who Launch PR Board Chair/Member (2012 to 2014) Fortnightly Club of Summit Board of Trustees (2008 to 2011) and Member (2007 to 2019) Susan G.Komen: North & Central Jersey Affiliates (SGK) Member/Panel Speaker (2013-2016) Womens Leadership Exchange (WLE/LEXCI) PATENTSUS 13/952,124 (Post-Surgical Undergarments)US 29/444,783 (Hospital Gowns)US 29/443,448 (Medical Scrubs)US 15/191,276 (Universal Mobile Devices)Follow on LinkedIN - Twitter Facebook InstaGram Pinterest YouTube Web - LINKTREE Fashion AI Portfolio |
