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Click here or scroll down to respond to this candidateInternal Use - ConfidentialBruce W. Allen, Jr.Street Address Canna Lily LnPflugerville, Texas Street Address
PHONE NUMBER AVAILABLE / EMAIL AVAILABLEMarketing & advertising leader with extensive agency and client side experience including creative, production, project management, and go-to market skill sets.KNOWLEDGE/EXPERTISECORE STRENGTHS Organized, hard-working and detail-oriented professional, supplementing team leadership in project/account management. Exceed corporate expectations in all aspects of project management and analysis; areas of expertise include marketing strategy, account and project management, campaign execution, analysis, creative asset develop- ment, advertising production, planning, and client relations. Excel in building effective relations with contractors, advertising agencies, direct marketing companies, various operational units, internal/external groups, team members and clients from diverse backgrounds and cultures. Employ effective executive communication and interpersonal relationship skills to attain corporate goals. PROFESSIONAL EXPERIENCEDrumroll/BondX, Austin, Texas 2022 - 2023Senior Producer/Project Manager (January 19, 2022-July 26, 2023) Lead the Microsoft CRM email account from a project management level. Create project roadmap Manage budget and all scoped projects Create all schedules and estimates for each project Build pacing and burn reports to track success of projects Manage all resources and assign to projects Make decisions on where to pull funding from other budget buckets to fund projects when scope has changed Mitigate risk Main point of contact for all stake holders (creative, strategy, account, analytics) Find efficient ways to reach project goalsAmazing Magnets LLC, Round Rock, Texas - Currently employed Digital & Online Marketing Manager (June 1, 2021 - October 15. 2021) Responsible for all digital marketing efforts for the company (start-up). Create digital marketing plan - increase new customer base by 2x as yearly goal. Project management Client management Common sense Proven people leader Executive communicationskills Self-awareness Marketing technology Contact strategy Problem solving Talent acquisition & devel-opment Budget planning & opera-tions Deadline driven/calm under pressureInternal Use - Confidential Create marketing calendar/roadmap. Determine and purchase all necessary marketing applications needed to run campaigns, drive demand, funnel leads and report. PM rebuild of company website /apply Google Analytics. Build trade show schedule/event marketing plan and execute (4 trade shows in Q4). Execute social strategy (built into marketing plan) for FB, IG, Twitter and LI. Run email marketing campaigns to drive demand and conversions. Launch trigger email campaigns/LCM. Support HR to drive hiring campaigns.Dell Technologies, Round Rock, Texas 2018 2020Small Business Go-To Market Email Vehicle Lead (April 2019 January 2020) Responsible for the US Small Business email program strategy, planning and performance driving de- mand to generate revenue, units and margin. Meet and exceed weekly forecasted goals for vehicle demand while generating email engagement KPIs. Build and implement SB Email roadmap with >100 email activities on a quarterly basis. Partner with merchandising, production and online teams to create best in class emails. Manage agency relationship and ensure flawless deployment on a daily basis. Innovate and collaborate with contact strategy and agency partners to re-engage and grow the email customer base.Small Business Go-To Market Online Advertising (Banner) Vehicle Lead (March 2018 April 2019) Responsible for the US Small Business online advertising program strategy, planning and performance to drive demand to generate revenue, units and margin. Meet and exceed weekly forecasted goals for vehicle demand while generating engagement KPIs. Build and implement SB OA roadmap with >40 partners on plan per quarter. Partner with merchandising, production and online teams to create best in class advertisements. Manage agency relationship and ensure flawless deployment on a daily basis. Wunderman Thompson, Young & Rubicon Brand Austin, Texas 2012 2018 Senior Online Account Manager (March 2012 March 2018) Managed client and agency relationship for all North America consumer/Small Business/Enterprise digital advertising production initiatives for Dell Technologies. Managed an online team of 3. Bridged creative with internal and external clients. Managed financials related to each production project executed. Experience in managing a working relationship with internal, off-shore, offices. Harte-Hanks, Inc. Austin, Texas 2004-2012Senior Account Executive (January 2009 2012) Managed client and agency relationship for all advertising and promotions initiatives. Managed an accomplished account team of employees. Distribute work; manage time lines and serving as both an account team and client main point of contact for escalation. Oversaw multiple operational units that perform various service lines involving dissemination of ac- count updates, project work flow, and deliverables. Created all estimates related to advertising and promotions campaigns. Managed and executed all email communications on behalf of the client. Provide consulting on various aspects of campaign best practices internally, with the client, and agency. Successfully launched and managed a 2 year National campaign for the US Postal Service. The Priority Mail campaign reached various service lines which include Call Center, Fulfillment, Data/List Process- ing, Analytics, eMarketing, and Internet Technology. The campaign was a huge success for the client. This campaign increased national brand recognition of Priority Mail shipping products as well as signif- icantly improved the bottom line for the USPS.Senior Program Manager (February 2006 January 2009) Managed client and agency relationship for all advertising initiatives. Internal Use - Confidential Estimated the financing (budget requirements) for all advertising programs. Entered IT requirements for web and/or web related projects for the account. Managed and executed all email communications on behalf of the client. Provided consulting on various aspects of campaign best practices internally, with the client, and agency. Provided data queries and analysis on campaign performance. Managed an Inside Sales call center.Program Manager (October 2004 February 2006) Managed a group of 4 program administrators. Performed data analysis and reporting on various campaigns and projects. Wrote several IT requirements for reporting on multiple web initiatives. EDUCATIONBusiness ManagementTexas State University, San Marcos, Texas, 2000ADDITIONAL TRAINING Completed certified course in Project Management from St Edwards University - October 26, 2005 St Edwards University 180 credit hours/6 Real Estate certificates 2010 Adobe Advertising Academy Specialist Certificate June 4th, 2018 PERSONALAlumni Sigma ChiSupplemental family business:Hamas Heal, LLC/VIP Candles, Pflugerville, Texas 2020 Present Marketing, Sales & Operations (March 2020 Present) Responsible for all marketing and operational efforts to support the company. Build company website & online store. Create marketing strategy, plan and roadmap. Support Owner with the creation of the business plan & model. Manage all social platforms. Execute social ads to drive engagement. Execute email campaigns to drive demand and conversion. Execute paid search campaigns to drive demand and conversion. Track budget to scoped marketing efforts. Create social video content and photography for online store. Prepare company income taxes. |
