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Agile, impact-driven marketing strategist with extensive experience in cross-platform brand architecture, growth marketing, original content and campaign development, and the passion inspire innovation. Demonstrated record in building alliances with internal stakeholders and external partners. Dynamic, curious self-starter with an entrepreneurial spirit and dedication to collaboration and winning as a team. Experience in entertainment, publishing, consumer products, and health tech industries. CORE SKILLSB2C Growth Marketing Brand Management End-to-End Campaign Development Content Creation Storytelling & Critical Thinking Entertainment Marketing Experiential, Live Events & Recreation Consumer Products & Licensing Partnerships Linear & Non-linear Media Social, Digital & Paid Media Retail Integration Cross-platform Marketing Cross-functional Team Leadership Curious & Innovative Mindset Cheerleader at Heart PROFESSIONAL EXPERIENCELeal Health, Remote 2022 - PresentConsumer Experience & Partnerships LeadCreate innovative B2C end-to-end marketing strategies to generate growth and engagement with our brand. To date, have grown the brands digital footprint by 570%, created promotional campaigns which have yielded >300M impressions, grown the consumer community by 166% with a 15% growth rate MoM which has led to >5.5M treatment matches. Develop original B2C content strategy and content including educaVonal eBooks and informaVonal shorts, evocaVve social and digital campaigns, radio spots, television spots, print and out-of-home ads. Conceptualize and oversee all creaVve campaigns and execuVon across company stakeholders. Elevate the paVent voice through original story arches shared in cross-plaXorm, paVent-facing campaigns. Oversee original educaVonal webinars by creaVng event narraVve and ROS, securing partners and guests, moderaVng the events, and creaVng promoVonal content and schedules around the events. Lead our Press Agency to amplify our brand and paVent stories. Speak and present at naVonwide industry events, including paVent and advocacy conferences. Develop strategies for partner engagement and spearhead partner relaVonships through a menu of oerings. Manage a team of 4 direct reports.A+E TELEVISION NETWORKS, New York, NY 2015 - 2021Sr. Director Consumer Marketing & Strategy (2018 2021) Led marketing strategies, customer acquisition and retention strategies for Consumer Enterprises lines of business including eCommerce, Brand Licensing, Events, Consumer Products, and New Ventures across the entire network portfolio (HISTORY, A&E, Lifetime). Identified profitable opportunities, supporting experiential (in-person and virtual events), consumer products, and ecommerce launches. Targeted and acquired new customers, built CRM programs, and developed and implemented plans for consumer relationship growth. Conceived and produced A+E trade marketing stories that positioned A+E as a first-in-class partner of choice for a broad assortment of strategic, multi-platform business partnerships. Built marketing campaigns that leveraged internal stakeholder teams (Marketing, On-air, Scheduling, Corp Coms, Social, Digital, Creative, Talent, Research, etc.) for seamless linear and non-linear promotional support and execution of Consumer Enterprises priorities. Conceived, created and chaired ACT, an employee resource group for A+E breast cancer survivors and their families. Director of Brand Licensing & Marketing Innovations (2015 2018) Developed and managed marketing strategies for alternative revenue streams, across the A+E Networks Portfolio, in Live Events, Recreation, and Experiential business areas. Consumer-facing events include 5 Alien Con events and the sold-out 2016 Bring It! Live Tour, which delivered Y/Y fiscal growth 2017 - 2018, followed by 3 additional national tours. Directed external partners in all aspects of event production and collaborated with internal teams on integrated marketing strategies (Programming, On-air, Non-linear, Social, Digital, Press, Ad Sales, Brand and Trade Marketing, Research, Creative Services, Talent, International, etc.) to ensure seamless 360 campaign execution. Created strategies for new business development and joint ventures against revenue diversification goals. Spearheaded all creative and marketing efforts (ideation through execution) in revenue-generating industry events including 3 Licensing Shows. Created cross-platform marketing strategies and roll-out plans for consumer product lines. Built trade advertising campaigns to support department initiatives and managed creative and content development of all cross-platform, hard/soft marketing assets and collateral materials (decks, one-sheets, promos, sizzles, & press releases). MAXIM MAGAZINE, New York, NY 2015 - 2015Director of Brand ManagementDrove all brand activities including research, planning, trade potential licensing categories (categories included gambling, swimwear, calendars, beverage, etc.). Spearheaded licensing programs and product launches with marketing campaigns, managing all communication, line development and promotion between licensees and the brand, including the launch of the MAXIM Swimwear Line. Lead Ad Sales and Marketing to maximize joint opportunities and create integrated campaigns. Managed the Creative and Product Development Teams insuring brand alignment with licensing and retail strategies. KEY VENTURES, New York, NY 2004 - 2014Director, Sales & MarketingBuilt corporate brand identity and original sales model. Designed, wrote content and directed development of corporate web site. Created promotions, rewards programs and managed corporate sponsorships. Identified critical business opportunities and strategic partnerships including programs/relationships with Scripts, The NY Daily News, TLCs Moving Up, Bravos NYC Million Dollar Listing, etc.). Developed grass roots, cross platform sales program and managed annual marketing & advertising budget. MTV TELEVISION NETWORKS, New York, NY 2000 - 2003Marketing & Retail Development ManagerConceptualized, pitched, and implemented strategic programs for 7 business verticals. Planning included marketing and retail presentations, promotions and partnerships, media buys, event production, sweepstakes development, creation of print advertising campaigns, on-air spots, radio spots, collateral print materials and show implementation. Created, pitched and executed retail-specific marketing programs. Retail partners included Target, Best Buy, Bed Bath & Beyond, and others. Developed 360 marketing program for the MTV Karaoke business that resulted in our partner winning LIMAs Best Corporate Licensee of The Year Award. Produced MTVs Licensing Show Party, at the MTV Studios, in its entirety. Created alternative revenue stream for The MTV Store by developing RFP value-add programs for Ad Sales clients including BMW, Philips, Listerine, etc.THE ECONOMIST MAGAZINE GROUP, CFO MAGAZINE, New York, NY 1999 - 2000 Marketing AssociateManaged Sales RFPs with integrated marketing strategies. Oversaw all print and media collateral; spearheaded international events and global sales meetings. Developed media plan for CFO's advertising campaign with a multi-million-dollar budget and created internal style guide. EDUCATION & CERTIFICATIONSEMERSON COLLEGE, Master of Arts, Global Marketing & Advertising, Boston, MA INTERNATIONAL ADVERTISING ASSN., International Advertising Diploma, New York, NY HARVARD UNIVERSITY, General Studies Coursework, Cambridge, MA VIRGINIA TECH, Bachelor of Arts, International Studies, Blacksburg, VA |
