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Click here or scroll down to respond to this candidate..Candidate's Name
Experienced Marketing ProfessionalGreenwich, CTPHONE NUMBER AVAILABLEEMAIL AVAILABLEAgile Media professional possessing excellent planning abilities, across Linear/Digital Video, Programmatic, Social, and Custom Content. Superb negotiation skills to work well under pressure and thrive under tight deadlines. Analyzes performance metrics to optimize and achieve campaign goals. Well-organized, responsive and flexible.Work History2024-03 - Current MEDIA MANAGER, MEDIA STRATEGY & INVESTMENT AbbVie Inc., Greenwich, CT Oversee $400MM+ in paid media investment across multiple DTC Immunology brands including SKYRIZI and RINVOQ, ensuring seamless communication and timely delivery of projects Spearhead cross-functional teams in planning, execution, and evaluation of 2024/2025 integrated marketing campaigns for all media channels including Video (Linear/Digital), Social, Custom Content, Digital Display, Digital Audio, Search, and Local Analyze campaign performance data to identify areas for improvement and optimize future strategies to drive incremental sales 2020-02 - 2024-01 INTEGRATED MARKETING MANAGER, MEDIA Campbell's Soup Company, Norwalk, CT Served as media subject-matter expert in planning of integrated marketing campaigns for Campbell's Snacks, including brief development, paid strategy and tactical planning, campaign activation, and media performance tracking/analytics Translated media performance, competitive learnings, and consumer data into actionable insights that inform strategy and program development across snacking portfolio, distilling learnings for key stakeholders in MLT Collaborated with internal and external communication disciplines (Media, PR, Social, Shopper, POS) to drive full funnel activation plans that resulted in double digit growth of priority brands Goldfish, Snyder's of Hanover, and Milano.. Played lead role in evolution of Goldfish strategy from a kids/family brand into a modern brand for Gen-Z that was recently recognized as one of Ad Age's Hottest Brands in 2022 and driving 18% increase in sales over three years Led 2021 communications strategy shift for Snyder's of Hanover by strategically focusing on their Pieces product vs. Core product for the new brand campaign, Pretzels Gone to Pieces, which exceeded all campaign KPIs resulting in a 16% Pieces sales lift and 6% portfolio sales lift while growing HHP with lapsed buyers by 19% Managed day-to-day administrative responsibilities, including negotiating agency scope, financial auditing, tracking budgets, developing estimates, and managing internal/external cross functional processes and timelines 2016-08 - 2019-06 ASSOCIATE MEDIA DIRECTORCooper-Smith / Charter Communications, Stamford, CT Oversaw development and execution of media plans, including strategic insights, investment recommendations, plan measurement, and post analysis for Charter Communications, the nation's third-largest cable provider Led team of 4+ employees across two offices responsible for building multichannel, hyper-targeted media campaigns for Spectrum Residential Cable services as well as Spectrum Enterprise, Charter's B2B fiber-based offering Played key role in expanding agency scope and increasing billings by$1.5MM for Spectrum Enterprise by selling in digital content solutions with partners including Wall Street Journal, Forbes, and Bloomberg Cultivated close working relationship with client management and partner agencies to ensure plan development aligned with overarching strategies and achieved marketing objectives driving positive business growth 2014-04 - 2015-12 ASSOCIATE MEDIA DIRECTOROmnicom Media Group / OMD / State Farm, Chicago, IL Led marketing and communications strategy development for all of State Farm's Insurance and Financial solutions; managed over $800MM in media expenditures across 10+ campaigns annually across four client verticals Managed a team of 15+ employees tasked with identifying sponsorship and media integrations that aligned with client objectives, including partnerships with MTV, TNT, AOL, Huffington Post, Saturday Night Live, NBCU, and iHeart Radio Primary point of contact for all State Farm clients, partner agencies, and internal stakeholders; drove integrated agency activations across all media channels, including Digital and Offline tactics.. Planning lead responsible for State Farm's shift to heavier programmatic digital mix; moved to approximately 40% programmatic digital buy in 2H 2015 based on historic learnings and business performance 2013-01 - 2014-04 ASSOCIATE MEDIA DIRECTOR / COMMUNICATIONS PLANNING Publicis / SMG / Bank of America, Chicago, IL Drove overall brand strategy as key member of the Communications Planning Team for all of Bank of America's consumer products in the United States, a top five revenue-generating account for Publicis worldwide at the time Cultivated industry research, delivered analysis of emerging media, and introduced innovative opportunities to effectively deliver on business goals and establish Bank of America and US Cellular as marketing industry leaders Managed a team responsible for all integrated marketing communication efforts across agency partners to develop/implement custom campaigns designed to inspire a deeper emotional connection with the target consumer Identified client business challenges and collaborated with inter-agency teams, including Analytics, Content Development, and Multicultural, to provide solutions that uncovered additional revenue opportunities 2009-07 - 2012-12 ASSOCIATE MEDIA DIRECTORPublicis / SMG / Heineken USA, New York, NY Managed a team of four that developed and delivered strategic marketing campaigns to Heineken USA, a $200M+ account, utilizing multiple channels of both offline and digital media for Dos Equis, Newcastle, and Amstel Brands Led offline/online planning efforts for the Dos Equis Most Interesting Man campaign, resulting in sales growth of 18% from 2009 to 2012; supported new business team that successfully consolidated Heineken's $800MM Global Media Drove recommendations and implemented a redefined and streamlined media planning process directly responding to challenges in the existing business planning process, which strengthened the relationship with client executive team2007-07 - 2009-07 MEDIA MANAGERPublicis / SMG / Walmart, New York, NY Managed team of four in the development, implementation, and measurement of national and local media strategies for Walmart's Grocery Division, Seasonal Campaigns, and 'Price Leadership; the company's primary branding campaign..Education1998-08 - 2002-05 Bachelor of Arts: PhilosophyThe Catholic University of America - Washington, DC SkillsCampaign ManagementMedia PlanningIntegrated MarketingData AnalysisCommunications PlanningPerformance AnalyticsBrand StrategySocial Media MarketingContent MarketingDigital MarketingBrandingSocial Media StrategySearch Engine OptimizationVideo Advertising |
