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Click here or scroll down to respond to this candidateCandidate's Name
Denville, NJ Street Address (215) 896-0550 EMAIL AVAILABLE https://LINKEDIN LINK AVAILABLETrilingual commercial executive with expertise in strategic marketing, communications and product launches. Critical thinker and results-focused leader committed to delivering innovative solutions on time, on strategy and budget. Thrives in fast-paced, demanding and matrixed environments. Builds a culture of curiosity, creativity, collaboration and growth.Top SkillsUS & Global Product LaunchesBusiness Intelligence & AnalyticsBrand Positioning and MessagingTactical Planning & ExecutionCreative Campaign DevelopmentMedia Strategy & Planning Agency & Vendor ManagementCross-functional LeadershipTherapeutic areas: Cardiology, Infectious Disease, Oncology, Pain, Neurology, CNS, Womens Health, Urology and GastroenterologyWork ExperienceSolomon AI (DBA Rokket AI), Remote 06/2024-PresentAdvisor to CEOProvide strategic marketing and product support for private AI launch platform solving enterprise privacy and compliance.Green Sun Medical, Remote 01/2020-PresentSenior Advisor to CEOAdvise on marketing communications to increase awareness and drive demand of first in class, dynamic scoliosis brace.Lexicon Pharmaceuticals, Bridgewater, NJ 06/2022-02/2024Executive Director, Marketing and Brand Lead (HCP & DTC)Orchestrated successful product launch of first in class, SGLT1 & SGLT2 inhibitor (Inpefa) for heart failureAchieved 795% gain in revenue first year post launch. Managed marketing budget of $128 millionEstablished marketing function as commercial leadership team member; hired, led and developed team of 3 DirectorsIdeated SGLTi class language to strategically evolve established SGLT2i class category. Collaborated with medical, regulatory, legal and c-suite to successfully gain global adoption of SGLTi class terminology by scientific communityCreated and implemented strategic launch / tactical plans aligning with and meeting business objectivesSynthesized customer data to build and execute integrated marketing initiatives increasing brand awareness and demandConceived and produced market-changing unbranded market development and branded launch creative campaignsOwned external agency relationships ensuring strategic alignment and consistency across brand communicationsLeveraged market research insights translating them into actionable strategies and customer engagement programsMonitored KPIs and tracked ROI via data-driven insights to optimize performance marketing and digital effectivenessDrove and oversaw the cross-functional development and approval of personal and non-personal promotional assets for sales, speaker bureaus, trade conferences, digital marketing, advertising and national key opinion leader broadcastsEstablished partnerships, customized educational videos and led conference planning for professional trade organizations.Klick Health, Remote 11/2021-06/2022VP Group Director, Brand StrategyCollaborated cross-functionally to develop brand platforms, go to market strategies and creative campaigns for Lexicon (launch of Inpefa), Spero (launch of tebipenem) and Epizyme (inline Tazverik). Led team of 3 brand strategists.Brand Strategy Consulting (BSC), Remote 01/2016-11/2021Independent ConsultantProvided strategic marketing, communications and brand planning services. Consulted as organic and outbound business development specialist. Drove pitch and commercialization efforts for advertising agencies and digital health start-ups.Savor Health part of J&Js JLABS, Remote, Business Development Advisor (01/2020-11/2021)Drove B2B / B2B2C sales of SaaS nutritional AI platform providing patients personalized nutrition recommendations.Chimney Vigor Group, Remote, Chief Growth Officer, Health & Wellness (10/2020-06/2021)Pitched new business and strategic partnerships for content strategy, production, optimization and AI services.ConnectiveRx, Whippany, NJ, Chief Marketing Officer and SVP, Head of Client Solutions (06/2018-01/2020)Repositioned and integrated newly acquired HUB services with existing point of care offeringsSuccessfully evolved enterprise-level strategic platform, brand architecture and communications matrixLed, retained and motivated 5 subject matter experts (copay, HUB, EHR / point of care messaging and analytics).InterbrandHealth, New York, NY, Senior Director, Business Development (01/2016-06/2018)New business hunter. Grew revenue +23% using proprietary outbound growth strategies and creative collaboration.IMS Health (now IQVIA), Parsippany, NJ 07/2015-01/2016VP, Head of Global MarketingStreamlined marketing operations resulting in savings of $4 million. Established and led 5 enterprise-level centers of excellence (public relations / affairs, marketing, digital, creative services and internal / external / executive communications). Course-corrected marketing strategies leading to global brand consistency. Managed team of 9.Digitas Health, New York, NY 07/2013-07/2015SVP, Group Account DirectorLed, managed and mentored 6 cross-functional agency teams (12 professionals) for clients / co-promotes. Led US and global digital launches for Eliquis and Opdivo. Led strategic direction for digital solutions and content.Assumed most difficult clients / accounts and successfully retained business at riskGenerated MM&M award-winning relationship marketing campaign for Synthroid; grew traffic to brand website +58%.Brand Strategy Consulting (BSC), US and Europe 05/2007-07/2013Independent ConsultantProvided strategic marketing, communications, market research, business development and client services to life sciences companies and healthcare advertising / communications / health economic outcomes research agencies. Launched digital health products and commercialized patient support programs (B2B, IDNs, HCPs, and consumers).Sharecare, Inc., Atlanta, GA, SVP, Marketing Communications (01/2012-04/2013)Orchestrated go to market launch strategies for HCP, DTC and B2B subscription services; grew enrollment 458%Managed and coached team of 5.EPI-Q, Inc., Oak Brook, IL, EVP, Business Development and Strategic Communications (01/2009-11/2011)Company officer, director, and board memberDrove new business revenue and growth +28% YOY.DDB Health Paris, Ciel et Terre, Paris, France, International Managing Director (01/2008-01/2009)Led team of 4 to develop commercial pre-launch / launch plans, brand platforms and creative campaignsContracted to develop Pfizer Oncology European Strategic Business Plan; awarded "Best in Class plan by PfizerADDITIONAL EXPERIENCEPublicis Health, Omnicom Health, and InVentiv Health, New York, NYVarious HCP / DTC Strategic Marketing, Brand Planning, New Business, and Client Services leadership rolesDrove new business revenues of $28MM; +87% growth YOYOrchestrated and won 27 out of 29 new business pitches; reduced pitch costs 46% YOY via operational efficienciesAwarded Most Feared to Pitch Against and Most Admired Agency by Med Ad News two consecutive years.Merck & Co., Inc. / MSD Spain, US and Madrid, SpainField Sales, Public Affairs, Communications, Product Management and Marketing roles of increasing responsibilitySuccessfully launched and sold cardiovascular, urology and gastroenterology brands; pre-launched injectable anti-infectivesReceived marketing Award of Excellence as finalist for Best Analysis and Best Life Cycle ManagementAwarded US Human Health Vice Presidents Club Award for excellence in sales, growth and leadership.EDUCATIONStanford University, Palo Alto, CA, Bachelor of Arts, Political ScienceNCAA Division I Field Hockey & Varsity Lacrosse. Four-year letter Scholar Athlete and two-time Varsity Lacrosse Captain.LANGUAGESEnglish (native), Spanish (fluent), French (advanced/business proficient) |
