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Click here or scroll down to respond to this candidateCandidate's Name , CPA110 Third Ave. Apt. 18C New York, NY 10003 Mobile: PHONE NUMBER AVAILABLE Home: PHONE NUMBER AVAILABLE EMAIL AVAILABLE EXPERIENCESune (Powered by Qurate Retail Group & QVC) NEW YORK, NY Head of Content + Production November 2022- Present Built from design to completion 2 broadcast production studios Created content strategy globally for sune across all categories and platforms. Developed competitive hiring plans, programming menus, UI metadata elements and productions schedules to launch in the market The voice (or eyes) of our shopper ensuring the content we create speaks to her while also maximizing her enjoyment of our platform to ultimately drive sales. Create, develop and execute innovative marketing and branding strategies for the company Utilizing data and analyze content performance and create strategies and tactics that delivers on our content and sales-per-minute goals Analyze the data and create a successful slate of content that drives viewership, sales, and host engagement, as well as create an in-feed strategy for the social media platforms Oversee the content + production team to ensure content goals are met Built a content + production team of 25 team members + 25 talent hosts in 3 months Collaborated closely with product, tech, legal, operations, commerce and marketing to successfully scale our operation to produce over 600 shows per month with favorable completion rates, conversion and reduced the cost per SKU by 75% in 3 months Created various strategies to create a sense of urgency and give users permission to buy Identify talent and creators that would make great on-air hosts and can span all products in fashion, beauty, accessories, home, entertain- ment, tech, pets, plants Led all talent partnerships, acquisitions and facilitated all contract negotiations Oversaw production of 150 pieces of content per week and at least 12 live shows per week Develop our main performance KPIs and a dashboard to measure those KPIs. Organize and develop out workflows and organizations for a fast growing startup Lead various initiatives to help create market fit including: KOL influencer strategy, Deal of the Day, Crystal ball campaigns & more Lead our simulcasting with YouTube, TikTok and Instagram to ensure the content we create for those platforms is optimized to those plat- form standards and best practices Manage all aspects of the strategic vision, architectural design and operational planning for the broadcast production studio Hire and trained all talent and staff Planned and executed all commercial and talent video and photo shoots Work intimately with music partners and lawyers to garner production label music rights across various labels, PROs, music management systems and Commercial label deals Coordinated every (commercial or otherwise) video shoot, photo shoot, marketing shoot and shoot for assets to be used in any capacity in- cluding shot list, story line, hair and make-up, photographer + videographer and design aspect of the set A/B tested content, set the global content strategy, created + tested features of the software for both the mobile and hardware Created from infancy to execution all workflows across production including: Pre production, post production, music + audio, production operations, producing team, production management, video + music QA, video editing and publish cadence and strategy Created efficient workflows that enabled a multi-camera show with 2 techs lowering the cost of content per hour Worked closely with product, marketing, growth and engineering to cross-functionally achieve milestones, help organic and paid social ef- forts, create efficient workflows and product improvements Collaborate with cross-functional teams to apply content analysis to valuation of new content projects and/or new content and brand strate- gies; provide proactive guidance during key decision-making stages FITURE NEW YORK, NYVice President of Content + Head Instructor May 2021 - October 2022 Built from design to completion and oversaw the operation of FITURE temporary broadcast production studio Designed, conceived and oversaw the lease, build, design of a 25,000 sq FITURE media campus Manage all aspects of global production and content strategy for FITURE Built a team of 50 plus employees in 8 weeks, including producers, production management, production operations, talent, post production, editors, music + audio, QA and photography Led the team which launched 200 a la carte MVP classes for product launch in North America, across 10 modalities and 110 shows at- tributed to various programs for launch Manage all aspects of the strategic vision, architectural design and operational planning for the broadcast production studio Hire and trained all talent and staff Planned and executed all commercial FITURE video and photo shoots in North America and UK Conceived and designed all talent photo and video shoots Launched FITURE device in North America, including a successful press launch with massive media coverage Film classes across all HIIT, Strength, Stretch and Warm-Up modalities Work intimately with music partners and lawyers to garner production label music rights across various labels, PROs, music management systems and Commercial label deals Coordinated every (commercial or otherwise) video shoot, photo shoot, marketing shoot and shoot for assets to be used in any capacity in- cluding shot list, story line, hair and makeup, photographer + videographer and design aspect of the set A/B tested content, set the global content strategy, created + tested features of the software for both the mobile and hardware Created from infancy to execution all workflows across production including: Pre production, post production, music + audio, production operations, producing team, production management, video + music QA, video editing and publish cadence and strategy Created efficient workflows that enabled a multi-camera show with 2 techs lowering the cost of content per hour Worked closely with product, marketing, growth and engineering to cross-functionally achieve milestones, help organic and paid social ef- forts, create efficient workflows and product improvements Collaborate with cross-functional teams to apply content analysis to valuation of new content projects and/or new content and brand strate- gies; provide proactive guidance during key decision-making stages STUDIO NEW YORK, NYChief Content Officer + Head Instructor October 2017 April 2021 Manage all aspects of global production and content strategy for STUDIOs Original Programming across all hardware and software plat- forms Oversee and hire all production, talent, social, community team members Lead the team that has surged productivity to over 600 classes per month, expanding from one line of audio programming in October 2017 to ten distinct lines of video production (both live and on-demand) in 2021, launching every modality from treadmill, outdoor, sculpt, stretching, full sweat aka bootcamp, indoor cycling, rowing, yoga, meditation and boxing with dance, barre, barbell + strength training and personal training to come Conceived, designed, launched and operated a broadcast production studios with 3 unique set designs and turned the product into the worldwide leader in vertical content creation with live and on-demand shows Manage all aspects of the strategic vision, architectural design and operational planning for the production studio Hire all instructor talent and trained each person Manage the community and cultivate deep rooted bonds for a viral community Oversee and run all social media Oversee and run our digital currency fitcoin, rewards, apparel & shopify Design all apparel for the company Launch 3 hardware products - HomeSTUDIO at CES 2020, The Easel October 2020, and The Console March 2021 Film classes across all modalities including series, programs, and more. Run all of our social media platforms and Facebook Group Work intimately with our music partners to curate custom playlists and stations and acquire music rights not only in the U.S. but globally Coordinated every (commercial or otherwise) video shoot, photo shoot, marketing shoot and shoot for assets to be used in any capacity in- cluding shot list, story line, hair and make up, photographer + videographer and design aspect of the set Wrote and designed all communication with members including weekly newsletter, community challenges and more A/B tested content, set the global content strategy, tested features of the software for both the mobile iOS and hardware Created a community counsel of most engaged members to generate user feedback in a meaningful way Took us from a domestic iOS app to a worldwide product application and 3 hardware offerings CycleBar NEW YORK, NYCo-Franchise Owner, Head Instructor + Coach January 2016 October 2017 Peloton NEW YORK, NYOriginal Head Instructor + Head of Content & Production December 2014 August 2016 Lisas classes are a high energy calorie burning experience that challenge her riders physically and inspires them mentally and emotional- ly. Lisa sees each ride as an opportunity to rise above any obstacle and believes that going beyond the limits in class allows you to go be- yond the limits in everyday life. Created programming menu + led all content and production efforts Managed, hired, trained + coached and cultivate a talented roster of instructors Created successful Beyond the Ride Spin-off series including: Strength & Functional training, HIIT, Core and Abs Created home rider invasion and spearheaded all community efforts Flywheel Sports NEW YORK, NYMaster Indoor Cycling Instructor January 2011 November 2014 Candidate's Name , Personal Training NEW YORK, NYCertified Personal Trainer, Kettlebell Concepts 1+ 2 Certified, Pre/Post Natal, TRX Certified, January 2010 Present Schwinn Indoor Cycling Certified and Mad Dogg Athletics Spinning Certified PricewaterhouseCoopers, LLP NEW YORK, NYTransaction Services Manager Valuation, Accounting Advisory, Deal Structuring Consultant August 2008 May 2013 PricewaterhouseCoopers, LLP 2009 Chairman's Award Metro Market Leadership August 2009 EDUCATIONLeonard N. Stern School of Business, New York University New York, NY Bachelor of Science in Finance and CPA Accounting, Cum Laude August 2004 May 2008 Cumulative GPA, 3.7Awards: Cum Laude NYU, Academic Dean's List, Phi Eta Sigma National Honors Society, Shady Side Academy Cum Laude Society PERSONALInterests: Avid sports enthusiast - chiefly professional football; tennis; traveling; proficient in Spanish Service: Hebrew Union College Soup Kitchen, PwC Junior Achievement Bowl-A-Thon, Multiple Sclerosis Cycling Series, NYU Relay for Life, UJA Federation Generosity Active Member |
