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Click here or scroll down to respond to this candidateCandidate's Name
EMAIL AVAILABLESUMMARYExperienced and detail-oriented Buyer with 10 years in purchasing, merchandising, and vendor management. Proven track record in supporting designers and operations, ensuring balanced product mix, optimized inventory flow, and meeting financial targets. Skilled in executing purchase orders, collaborating on marketing strategies, and maintaining accurate product assortments. Eager to contribute expertise to a dynamic retail setting. PROFESSIONAL EXPERIENCEMarketing Specialist, Bellman Jewelers, Manchester, NH August 2023- Till Date Curate and schedule daily content across social media platforms. Plan and execute 2-3 engaging posts daily, including vendor images, client snapshots, and TikTok video highlights. Repurpose TikTok videos onto YouTube for expanded reach. Collaborate with graphics specialists for compelling image content. Develop visually appealing graphics to enhance brand identity. Support in formulating comprehensive marketing plans and targeted strategies. Brainstorm innovative commercial concepts for video content. Contribute to marketing plans for seasonal events. Generate ideas for new event concepts aligned with company goals. Manage scheduling and distribution of impactful email blasts. Oversee production of mailers and handle miscellaneous projects to support marketing efforts. Product Marketing Assistant, Southern New Hampshire University, Manchester, NH November 2021 April 2023 Promptly and engagingly responded to audience comments and inquiries on various social media platforms. Published and scheduled content in line with the content calendar to ensure consistency and relevance. Gathered and conveyed community feedback to management and stakeholders, contributing to brand perception enhancement. Monitored social media campaigns and content performance, analyzing key performance indicators (KPIs) for valuable insights and opportunities for improvement. Stayed updated on digital and social trends, presenting innovative ideas to enhance brand image and expand reach. Manager/Category Head, STYLO (Pvt. Ltd.), Lahore, Pakistan November 2018 June 2021 Lead and managed a team charged with data analysis and replenishment for target markets; reviewed data to determine sales gaps, managed annual merchandising calendar, and oversaw SKU forecasting to ensure adequate inventory and drive sales. Determined manufacturing schedules, considering production lead time and capacity, while ensuring timely delivery and resolving issues affecting customer service levels. Demonstrated a keen eye for identifying emerging fashion trends, collaborating closely with design teams to translate innovative ideas from diverse sources into appealing product offerings. Created, maintained, and verified purchase orders with factories/agents through local ERP and GTN Vendor collaboration and internal reporting systems. Partnered with Retail Departments to establish booking deadlines and ordering schedules, ensuring efficient supply chain processes and optimal sales performance. Maintained regular communication with stores to gain insights into market needs and facilitate stock balancing through inter store and warehouse transfers. Assisted with buy preparation during buying sessions, referencing selling history, prior season orders, and stock-to-sales analysis to analyze current business trends. Leveraged retail math expertise to effectively manage an Open-To-Buy (OTB), resulting in optimized inventory levels and minimized markdowns. Demonstrated adept management of daily business during market sessions, ensuring a seamless buying process. Managed the uploading of initial pricing, price changes, and markdowns, contributing to accurate pricing strategies and promotional activities. Increased sales growth of the company's products to 35% in value and 38% in pairs in 2020-21 in comparison to 2018-19; broke records from the previous year in winter footwear sales with more than 16% SFS (sales from the shop) bi-weekly. Supplied designs and collaborated with vendors to produce upcoming shoe lines from the factory, local suppliers, and China; developed and marketed 30+ footwear designs, selling over 100,000 pairs of partywear shoes. Fashion Merchandiser, STYLO (Pvt. Ltd.), Lahore, Pakistan January 2018 November 2018 Performed sales analysis for 150 stores to determine adequate merchandise levels, manage inter-transfer and consolidation of products and provide recommendations on price reductions to maximize profitability and increase revenue. Conducted a competitive analysis to research product offerings, prices, colors, and style gaps to ensure marketability. Merchandised shoes and accessories from China and Thailand according to global runway trends for upcoming seasons. Assisted the Sr Manager, supply chain with various tasks and assignments, supporting the smooth operation of the Merchandising Department. Tracked orders, confirming system lead times, delivery dates, and costs, while providing timely documentation and communication on production delays. Fostered strong collaborative relationships with key internal departments, such as Wholesale, E-commerce, Marketing, Visual Merchandising, Operations, and Logistics. Played a vital role in maintaining balanced inventory levels and optimizing product flow, resulting in increased sales, and minimized stock outs. Successfully managed purchase order tracking, ensuring timely deliveries and resolving any discrepancies in a proactive manner. Identifying fast and slow-selling items, broken sizes, and liquidation opportunities, contributing to effective inventory management strategies. Supported the Merchandise Manager in updating weekly reports, identifying potential risks and opportunities for enhanced decision-making.Designer, Said naam (Pvt. Ltd.), Lahore, Pakistan January 2013 May 2017 Designed high fashion and utility outdoor shoes and bags according to the latest and forecasted trends for the given target market. Reduced production and material costs, achieving all price points without compromising a profit margin of 212%. Solicited feedback from the sales team and adjusted inventory by consolidating and reallocating products for 200 designs monthly. Launched 60+ designs seasonally, including 20 formal footwear designs, selling an average of 30-40 pairs per day. Prepared merchandise plans to include product mix, price points, and competition to satisfy demand and maximize revenue. Facilitated season-wise presentations on runway trends in accordance with worldwide runway trends for future seasons. Organized and updated assortment of product samples, enabling efficient decision-making during product selection. Played a key role in the setup and classification of new styles, ensuring accurate categorization for streamlined inventory tracking. Collaborated with planners to update and maintain assortment sheets, facilitating seamless communication within the buying team.EDUCATIONMaster of Business Administration, Southern New Hampshire University, Manchester, NH April 2023 Concentration in Marketing (CGPA: 4.00/4.00)Bachelor of Science in Jewelry Design & Gemological Sciences, Pakistan Institute of Fashion and Design, Lahore, Pakistan July 2012(CGPA: 3.47/4.00)CERTIFICATIONS & SKILLSCertifications: Google Ads, Google Search Ads 360, Google SEO, Dash Hudson, Canva, HubSpot, Sprinklr, and Salesforce Data Analytics: Power Bi, Tableau, Excel, Microsoft Office, Word, PowerPoint, Outlook |
