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Title Social Media Business Development
Target Location US-RI-Providence
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PROFESSIONAL PROFILEA passionate and innovative branding, sales and marketing professional with a proven ability to identify and capitalize on business opportunities. A self-motivated individual who achieves results and has a talent for defining and shaping clients needs. Business Development/Sales: An expert in analyzing financial data, identifying the strengths and weaknesses of the marketplace, researching the demographics of competitive markets, as well as implementing market-driven strategies. Branding: Oversees marketing and advertising activities to ensure consistency in product-line strategy. Creates effective social media and marketing campaigns to increase brand awareness.Leadership/Training: Hires, trains and supervises employees to help them understand brand culture and exceed their sales goals. Articulates a compelling vision for individual and organizational growth.PROFESSONAL EXPERIENCEba&sh, Boston, MA 2022-2024Store Manager Launched the first ba&sh stores in Massachusetts and Connecticut. Directly responsible for ensuring the store consistently achieves or exceeds sales, KPIs and profitability goals throughout the effective use of short- and long-term planning, ex- pense control, sales and operations. Responsible for recruitment, training, development and succession of high performing, results driven employees. Merchandises collections and displays to create customer loyalty. Motivates the sales team to ensure each customer receives the best experience possible. Cultivates an environment which promotes teamwork and camaraderie. Plans, reports and develops merchandising strategies with senior management. Analyzes sales figures, customer reactions and market trends to anticipate product needs and manages inventory. Develops and implements marketing strategies to increase awareness of events and at- tract attendance from potential attendees. Collaborates with brands to create pop-ups in store to enhance client experience. Connects the brand to the community by creating events with philanthropic organiza- tions, clients, stylists, ambassadors and stores in the area. Manages budgets, logistics and calendar for all events and adapts to fast pace environ- ments, excellent communicator, and strategical thinker. Drives business by creating a store team that provides exceptional customer experience, constant feed back, overseas and manages the day to day activities of the store to ensure they run smoothly, optimizing profitability and efficiency. Egg New York, New York, NY 2020-2021District Manager - New York, NY, Greenwich, CT and Darien, CT Responsible for overseeing operations for 3 stores that each provide customers with a diversified product offering. Drove and maximized sales performance by motivating and supporting team members. Monitored and analyzed business trends across all stores. Developed and implemented plans to maximize sales and meet or exceed goals within the district for key performance indicators including sales, payroll, expense control and store contribution. Recruited hired, retained and developed a team of store managers and associates that achieved excellence in all areas of measured performance to meet company business objectives. Increased business through effective scheduling and payroll management. Coached store teams to develop and maintain operational best practices in the area of stock flow, merchandising and daily operations of the store including markdowns, trans- fers and daily tasks. Continuously look for growth opportunities both with existing stores and new store open- ings. Collaborated with Senior Management to increase sales, bring in new business partner- ships to expand the brand awareness throughout each district, created events for phil- anthropic organizations and partners to bring the community and brand together. Regularly performing on-site visits of all stores to maximize overall of sales. Heidi Klein, New York, NY 2019-2020Store Manager: New York City and Pop-up Southampton Managed daily operations of the flagship and pop-up store to ensure the business ran smoothly and helped maximize sales and minimize costs. Ensured strategic goals and sales targets were met, reviewed sales performances, con- trolled expenses and monitored inventory. Supervised product management including: re-ordering merchandise, price changes, and attended to all customer issues. Supported operations, submitted daily sales reports, payroll, financial reports and web activity. Maintained outstanding store conditions and visual merchandising standards. Provided feedback on all aspects of the business including merchandising, operations, design, global marketing, retail, wholesale and finance. Hired, trained, developed and supervised staff. Lead sales team by providing guidance and mentorship. Proposed innovative ideas to increase market share by collaborating with vendors and philanthropic organizations. Developed partnerships with local businesses and created events to increase brand awareness. Traveled to wholesale accounts, merchandised designated areas throughout the stores and cultivated relationships with the buyers, managers and sales. Barneys, New York, NY 2018-2019Brand ManagerDesigner Specialist for Barneys New York Private Label Program Continually surpassed sales goals promoted within two months of hiring date. Supported all programs and initiatives to enhance customer experience. Merchandised and highlighted new collections to create brand recognition. Hugo Boss, New York, NY 2016-2018Sales Specialist Achieved ranking as top womens specialist nationwide. Partnered with Hugo Boss and Change For Kids which became the largest grossing fundraiser. Trained new employees. Communicated with buyers to maximize merchandise assortments. Participated in seasonal buys and inventory management. MILLY, New York, NY 2012-2014Assistant Manager - Designer Apparel and Accessories Involved in all retail store operations. Educated, managed and motivated sales staff to increase business. Exceeded sales goals weekly by 20% through clienteling. DRM Labs - vPromos, New York, NY 2008-20112008-2011VP of Sales - Virtual Marketing Program Partnered with Sysco Foods to launch v-Punch loyalty program for restaurants nationwide. Established social media programs and online marketing campaigns. Advised on website development and loyalty programs. Michael Michael Kors/Kors - Division of Herman Kay, New York, NY 2004-2008 Director of Sales - Outerwear Collections Built business from 0 to $16 million in four years by developing partnerships with buyers and management. Formulated strategic business plans for major department stores. Collaborated with licensors: Michael Kors, MK Canada, and MK Concept Stores. Negotiated financial plans and exceeded quarterly goals by 25%. Bloomingdales, New York 1985-1988Executive Training ProgramAssistant Buyer, Crystal/ChinaEDUCATIONBachelor of Arts Business and Psychology - Northeastern University, Boston, MA American Institute for Foreign Study: London, Austria, Germany, France, and Italy ACTIVITIESTrinity Square Alliance: VolunteerAWARE: (Assisting Women through Action, Resources, & Education) Volunteer Dale Carnegie: Sales Course, Group LeaderBe Free Decor Personal Organizer and StylistPower of You Teens: Mentor

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