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Title Social Media Digital Marketing
Target Location US-NY-New York City
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Candidate's Name
Street Address  PHONE NUMBER AVAILABLE EMAIL AVAILABLE EDUCATIONNew York University School of Professional Studies, New York, NY Master of Science in Integrated Marketing (Magna Cum Laude), May 2021 Fordham University, New York, NYBachelor of Arts in Communications and Media Studies, May 2015 PROFESSIONAL EXPERIENCEDentsu, New York, NYBrand Communications Manager August 2021  February 2024 Managed B2B branded 360 marketing campaigns to boost agency market share, lead generation, and awareness. Crafted, curated, and evaluated editorial content for Dentsu's website and social media platforms (Meta, LinkedIn, TikTok, Twitter, Instagram, Threads, and YouTube). Designed video marketing strategy and workflow, delivering $200,000+ in video assets to promote new businesses and products. Conceptualized and logistically managed branded merchandise for diverse company needs, including intern programs, event swag bags, and photoshoots. Collaborated internally and externally to develop assets for branded content campaigns, case studies, events, and blog content as part of our digital marketing efforts.Marketing, Mindfulness, and Martinis, a Podcast by Joanne Tombrakos, New York, NY Creative Production Assistant June 2020 - December 2020 Led the ideation, production, and launch of a podcast hosted by a distinguished NYU professor, focusing on the impact of digital marketing in business and society. Invited authors, NYU alumni, and marketing professionals to discuss big data, digital and integrated marketing trends, and the COVID-19 impact. Contributed to podcast branding through logo design, audio editing, and platform optimization. Engaged with relevant blogs and professional groups to identify potential podcast guests. WANA, Inc., New York, NYDigital Marketing Analyst January 2020 - June 2020 Supported online marketing strategies for WANA (We Are Not Alone), a mobile app and online community uniting individuals with chronic illnesses, focusing on content creation. Strengthened brand identity through proactive online monitoring, user engagement, and fostering customer relationships. Created impactful social media campaigns to expand the follower base and elevate brand recognition. Researched and organized consumer data for future marketing endeavors, ensuring strategic campaign implementation. ML Cutler, LLC, Florham Park, NJMarketing Associate September 2017 - September 2019 Established and oversaw the agencys social media presence via Facebook, Twitter, and Instagram to connect with new customers. Updated and modernized the companys website to increase SEO. Collected customer data to utilize in client-targeted marketing for products and services offered by insurers, such as Travelers Insurance, Jewelers Mutual, and Liberty Mutual. Successfully trained coworkers in using social media beneficially and cohesively for improved customer relations and satisfaction.Passport Magazine, New York, NYMarketing Coordinator September 2016 - September 2017 Created and coordinated content for an LGBT travel, culture, and style magazine's digital platforms. Developed branded content for online and print advertisements across various travel and hospitality clients. Assisted the Director of Promotions and Sponsorships in acquiring new advertisers and media partners. SKILLS/CERTIFICATIONSGoogle Ads Certified, Microsoft Office Suite (Word, PowerPoint, Excel, and Access), Hootsuite, Adobe Photoshop, Google Analytics, Salesforce/Pardot, Conversational Spanish.

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