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Click here or scroll down to respond to this candidate Candidate's Name
PROFESSIONAL PROFILE
Babson College alumnus and recipient of the Baldwin Richardson Foods scholarship, embodying a unique
amalgamation of sales acumen, digital marketing prowess, leadership excellence, and client success. Early
career experiences in this sector, underpinned by a strong foundation in customer service and cross-
functional collaboration, have cultivated organizational strengths and ability to drive results. Proactive
contributions, evident in both professional and volunteer roles, demonstrate a relentless commitment to
CONTACT innovation and continuous learning. Adept at navigating and contributing to various business departments,
IhNo F
P n eO R M A T I O N leveraging results-oriented approach with commitment to deliver strategic solutions and tangible outcomes,
PHONE NUMBER AVAILABLE making me a valuable candidate for a range of roles from Inside sales, Account Management, Marketing
Analysis to Business Development.
E-mail
j a y l e n . w i l s on 5 2 6 @ g m a i l . c om
WORK EXPERIENCE
Location
Feb ASSOCIATE, MARKETING ANALYST
Blue Island, IL 60406 2023 Baldwin Richardson Foods, Westmont, IL
- Supported the development of internal consumer insights, driving innovation in packaging design
EDUCATION Nov and product conceptualization, directly addressing the preferences and needs of both current and
2023 future customer segments, markedly elevating the brand s market appeal and relevance.
BACHELOR OF SCIENCE IN BUSINESS Cultivated and maximized agency-research vendor relationships, resulting in the creation and
ADMINISTRATION 2021 dissemination of insight-driven content which significantly amplified both internal and external
Babson College, School of Business promotional materials, steering the overall marketing strategy.
Baldwin Richardson Foods Scholarship Recipient. Led the collaboration with the communications team to generate engaging content for social
Major Achievement (Feb 2020 - May 2021): Led the media and newsletter platforms that boosted brand visibility and audience interaction, reflecting
Black Student Union as President, successfully a deep understanding of digital marketing trends.
advocating for The Johnson House, a dedicated on- Conducted comprehensive market analysis to inform and enhance marketing strategies.
campus housing for students of color. This initiative, Leveraged insights to implement targeted campaigns, contributing to measurable improvements
marking the Black Student Union's 50th in customer engagement and overall marketing effectiveness.
anniversary, significantly contributed to campus
INAUGURAL BUSINESS MANAGEMENT ASSOCIATE ROTATIONAL PROGRAM
unity, evidenced by over 500 signatures on the Jun
supporting petition. Baldwin Richardson Foods, Westmont, IL
2021 Spearheaded key projects across Marketing, Sales, and Operational Finance divisions, culminating
ACHIEVEMENTS - in 3 large comprehensive 1-hour presentations to senior management. Played a pivotal role in
Jan bridging interdepartmental objectives, leveraging cross-functional collaboration and strategic
President (2024); Treasurer (2023) of Palos Heights 2023 planning skills.
Toastmasters
Orchestrated account management, data-centric marketing and sales initiatives for top-tier
Recipient of the Dale Carnegie Highest Achievement
foodservice and retail sectors, contributing to the enhancement of strategic partnerships with the
Award (2021-22); also functioned as a Course
top 500 Food companies. Utilized advanced Microsoft Office tools for data analysis and
Coach.
presentation, leading to data-informed decision-making and targeted marketing strategies.
Awarded the Babson College MLK Leadership
Developed an intuitive Freight Dashboard, achieving over $65,000 in savings by optimizing
Award for 2020-21.
inbound freight rates. Demonstrated keen analytical abilities and a proactive approach in
President (2020-21) and Chief Marketing Officer
5
(2019-20) of Babson Black Student Union.
operational risk mitigation by identifying and implementing process improvements.
Contributed to production line enhancements, inputting recommendations for 2023 Standard
Led the 2020 Babson Community Impact Award
Throughput involving 78 SKU changes, reflecting strong capability in balancing operational
initiative, raising $42,548 for the formation of
efficiency with product management, leading to streamlined processes and improved product line
Babson Students for Black Lives Matter.
diversification.
Resident at Babson eTower from 2018 to 2020.
Keynote Speaker for Babson's 2020 Juneteenth WEB DESIGN/SOCIAL MEDIA INTERN
celebration. Jun
Crackerjack Communications, Wellesley Hills, MA
Recognized as the Most Outstanding Student by 100 2019
Redesigned Crackerjack Communications website using Squarespace, enhancing user experience
Black Men of Chicago in 2017. -
and aligning with the company's branding strategy. Implemented and monitored web analytics,
Class Speaker for Perspectives Charter School's Aug
leading to an increase in site traffic and engagement within three months, demonstrating an
Class of 2017. 2019
ability to leverage digital platforms for brand development and audience growth.
Participant in the 100 Black Men of America Annual Managed and executed a bi-weekly content schedule for Facebook and Instagram, resulting in a
Conference. 15% increase in follower engagement and a 10% growth in online community size. Conducted in-
depth interviews with 15 clients, leveraging insights to develop compelling marketing materials
KEY EXPERTISE that resonated with target audiences, increasing client satisfaction and brand visibility.
Data Analysis BUSINESS DEVELOPMENT INTERN
Communication Aug
Honest Discounts, Boston, MA
Content Management Systems (CMS) 2018
Conducted comprehensive market research to identify and assess potential partnership
-
Social Media Marketing opportunities in the mobile and dental sectors, leading to the initiation of strategic alliances that
Nov
Hootsuite Certified enhanced company's market position. Developed and maintained a dynamic Microsoft Access
2018
Vendor Management database, effectively managing and tracking key partner relationships, contributing to a notable
Digital Ad Management increase in business development opportunities and strategic collaborations.
Market Research and Competitive Analysis Strategically leveraged advanced tools for targeted lead generation, resulting in an increase in
qualified leads. Managed and nurtured a portfolio of potential clients, maintaining a high
Marketing KPI Management
customer retention rate. Played a key role in developing and implementing innovative sales
CRM Tools strategies and funnels, which increased conversion rates and consistently surpassed quarterly
Digital Strategy and Omnichannel Marketing sales targets.
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