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Click here or scroll down to respond to this candidateCandidate's Name
EMAIL AVAILABLE PHONE NUMBER AVAILABLE Teaneck, NJ Street Address
SummaryTalented innovative leader with demonstrated record of success in marketing management and campaign development. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches. A U.S. Inventor, with a patent for a promotional design product. Well-versed in tracking market trends and capitalizing on opportunities.SkillsCampaign managementResearch and trend analysisBrand BuildingProduct Vision and StrategyProject ManagementDigital MarketingMerchandise and retail marketingCross Functional LeadershipExperienceProduct Manager01/2020 - CurrentMAX New York, NYCustomer experience learning and development manager handling development of learning evaluations from end-to-end, creating tools, deliverables, and assessments necessary to certify Customer Experience Agents in knowledge, skills, and competency checksCross-trained over 1000 existing and new employees to maximize team agility and performanceManaged cross-functional teams across departments, including engineering, marketing, and sales.Created processes and procedures that ensure high quality products are delivered on time.Communicated progress updates at regular intervals with senior leadership.Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goalsThrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmapReviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.Marketing Associate/Manager/Sr. Manager01/2010 - 01/2020HBO/HBO Max New YorkCreated company brand messaging, collateral materials, customer events, promotional strategies, and product commercializationExperienced in analyzing marketing and sales dataManaged workflow between staff, coordinating documents, planning, and creative material distributionResponsible for branding strategy, new product launch campaign's, and acquisition/retention programs with over $3M budget.Recommended policy changes to improve marketing tactics and strategies.Evaluated and reported on campaign performance to relevant stakeholders and leadership across organization.Formulated and launched marketing and promotional campaigns to maximize profits.Analyzed market trends to identify potential opportunities for growth.Managed workflow between staff, coordinating documents and creative material distributionWorked with graphic designers and writers to establish theme and tone for contentManaged creation of marketing materials, collateral and sales support tools.Developed social media marketing strategies to help brand company and increase sales.Researched emerging technologies in digital marketing space.Generated ideas to increase sales through creative promotions.Collaborated with internal teams on product launches and advertising strategies.Led team of marketing professionals, offering mentoring and coaching to build knowledge and skillsProduced HBO's top-viewed B2B Sales Training SiteRealized 48% increase in branded merchandise sales to call center reps that drove point-of-sale engagementDeveloped award-winning influencer kits to engage key industry executives.Produced packaging and retail designs.Managed projects with internal and external creative agencies.Education and TrainingBachelor of Science: Political Science and Public RelationsHoward University Washington, DCGPA: 3.7AccomplishmentsPackaging Industry AwardsGame of Thrones, Boardwalk Empire, Watchmen The Knick, Strike Back Influencer KitsCreativity International AwardsPrint and Packaging Cinemax Anniversary mailerCTAM Mark AwardHBO/Cinemax Connections Sales Site |
