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Click here or scroll down to respond to this candidate Candidate's Name
BRAND MARKETING SPECIALIST
CONTACT SUMMARY
PHONE NUMBER AVAILABLE Dedicated professional with over 5 years of experience specializing in content strategy
EMAIL AVAILABLE and social media management. Skilled in creating and optimizing digital campaigns
that enhance brand recognition and increase engagement across multiple platforms.
LINKEDIN LINK AVAILABLE
Seeking to leverage my expertise in a dynamic environment to contribute to a
company's growth and success.
SKILLS EXPERIENCE
o Social Media Strategies Brand Marketing Coordinator
o Content Creation Maria Mateo Law 12/2020 - 07/2024
o Copywriting Designed and managed specialized content calendars for social media platforms,
o Analysis and Reporting ensuring alignment with brand strategy and increasing engagement by 25%.
o Campaign Optimization Created and distributed newsletters via Mailchimp, achieving a 30% open rate
o CRM Software Proficiency through A/B testing.
o Email Optimization Produced visual content (photos and videos) for digital campaigns, enhancing the
o HTML Proficiency brand's online presence.
o Team Collaboration Conducted metric analysis and presented monthly reports to optimize campaigns
o Creativity and improve ROI.
o Adaptability
Brand Specialist
o Time Management
NWA PhotoBooth 05/2023 - 05/2024
Applied expertise in copywriting and brand marketing to create visually appealing
WordPress website content and layouts.
EDUCATION
Utilized targeted messaging and strategic content techniques to enhance
University of Arkansas audience engagement, drive website traffic, and elevate brand recognition.
2013 - 2018 Marketing Coordinator
Bachelor of Science in ICMA 05/2022 - 05/2023
Marketing & Coordinated email and social media marketing campaigns aligned with
International Business
organizational goals, successfully promoting webinars and workshops.
Collaborated with cross-functional teams to implement marketing strategies using
CERTIFICATIONS
Monday.com, enhancing project efficiency.
Salesforce Marketing
Created engaging email content, including copywriting and graphics, ensuring
Cloud
2023 - Present visual appeal and effectively conveying the message.
Branding and Identity Tracked campaign metrics, identified areas for improvement, and provided
2020 - Present actionable insights to project leaders.
Social Media Marketing Social Media Manager (Various Projects):
Campaigns Emme Marketing Agency 12/2019 - 11/2020
2019 Present Trender Marketing Agency 02/2019 - 11/2019
Advantage Solutions 08/2018 - 01/2019
LANGUAGES o Managed social media accounts, tailoring strategies to boost engagement.
Spanish Native o Created and scheduled consistent posts on social media platforms, ensuring
English Proficient alignment with brand messaging.
o Refined content to align with trends and enhance social media impact.
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