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Click here or scroll down to respond to this candidateCandidate's Name
Washington, DC PHONE NUMBER AVAILABLE EMAIL AVAILABLE jialiworks.my.canva.site LINKEDIN LINK AVAILABLE EDUCATIONFORDHAM UNIVERSITY, GABELLI SCHOOL OF BUSINESS NEW YORK, US MS, Media Management Feb Street Address Dec 2022COMMUNICATION UNIVERSITY OF ZHEJIANG HANGZHOU, CN BA, Mass Communication Sep Street Address Jun 2019EXPERIENCEST COLETTA OF GREATER WASHINGTON WASHINGTON, DCMarketing Manager Nov 2023 Present Created and implemented brand-aligned social media and email marketing content strategy and production for a non-profit organization and e-commerce sub-brand: Coletta Collections. Budgeting and planning paid ads campaigns with Meta Ads for an E-commerce sub-brand with a budget of $2500/Month. Oversaw the management of the donor database, Raiser's Edge, to ensure accurate records, pipeline projections, gift tracking, and comprehensive reporting. Managed multiple fundraising campaigns and projects simultaneously. Implemented donor appreciation and retention strategies, enhancing donor engagement and loyalty.TRUE VENTURES GROUP NEW YORK, USBranding Coordinator April 2023 Sept. 2023 Experience in paid advertising (Google Ad Manager) campaign delivery and data, generate reports, and develop strategy. Developed and managed social media content calendars for five unique brands in the Healthcare industry. Leverage SEO best practices in social media copy to ensure maximum post reach to the target audience. Design branded graphic and promotional materials using Adobe Illustrator and InDesign. Liaison between the Asian program and Branding department to ensure successful marketing events, collaborating with cross-functional teams for seamless execution and maximum audience engagement. Provided accurate and culturally appropriate translation (English - Chinese) for diverse target markets, maintaining messaging consistency. Market and data analysis using Salesforce to develop reports and strategic plans. BATTLEPACS NEW YORK, USIntern, Social Media Marketing Dec 2022 April 2023 Developed and managed content calendars for each platform to establish timely and relevant posts, increasing performance in engagement rate, reach, click and brand awareness. Developed and implemented successful digital marketing campaigns. Create and present weekly social media performance reporting and analytics. PARKVILLE CAF ROYAL CHILDRENS HOSPITAL MELBOURNE, AU Cafe Manager Sep 2019 - Jan 2021 CRM experience in B2B & B2C. Developed business collaboration with local businesses in the same venue for promotional purposes. Operation Management: Staff scheduling, inventory control, and maintaining a positive work environment. CHINA GLOBAL TELEVISION NETWORK (CGTN) BEIJING, CN Intern, Department of Strategic Investment Jun 2018 - Jan 2019 Assisted in-depth investigations into the media market, focusing on Multi-Channel Networks at TV stations and advertising cooperation models between BBC and CNN. Conducted background research on 20th Century Fox Corporation to explore potential business models for Chinese television networks. Analyzed and reported on media industry trends, specifically the impact of 5G on the future of television networks. ANHUI JINGANGSHI TV & FILM PRODUCTION CO., LTD HEFEI, CN Intern, Department of Post-Production Jan 2018 June 2018 Assisted in general production, script, control room operations, and various other departments within the production. Participated in a state promotion film shooting, including the process of advertising design and business negotiations. Acquired skills in operation process and management system of media company. SKILLS Adobe Suite (Photoshop, InDesign, Illustrator, PremiumPro, Procreate), Canva; Microsoft Suite (excel, word, etc.) Shopify, Wix commerce, Bitly; Wix, WordPress; Canva, Hootsuite, Trello; Asana, Basecamp, HeyOrca!, Monday.com. Python programming.CERTIFICATION Google Ad Manager IBM Certified Specialist - SPSS Modeler Professional certification Salesforce Business Analyst |
