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PHONE NUMBER AVAILABLE EMAIL AVAILABLE New York, NY, USA LINKEDIN LINK AVAILABLE Candidate's Name .framer.website/EDUCATIONAugust Street Address - June 2024GPA: 3.9September Street Address - June 2020January 2019 - May 2019Pratt InstituteMaster's, Information Experience DesignUniversity of TorontoBachelor's, ArchitectureNational University of Singapore (NUS)Exchange Studies, ArchitecturePROFESSIONAL EXPERIENCEA Round Entertainment New York, NY, USAUser Experience Designer March 2024 - June 2024 Delivered 80+ mobile screens for the Joopi dating app, optimizing user flows, streamlining design systems, and polishing visual design. Conducted competitive audits, heuristic evaluations, and created sitemaps and prototypes& Developed UX documentation covering app introduction, objectives, journey maps, and user interview findings, aiding design tracking and development. Conducted research on the impact of personality questionnaires in online dating, demonstrating a strong interest in user psychology. Collaborated with cross-functional teams to ensure the development and implementation of user-centric designs. Center for Digital Experience at Pratt Institute New York, NY, USA User Experience Designer/Consultant September 2022 - May 2024 Collaborated with The Behavioral Health and Wellness Group to develop a safe- contained wellness education app for opioid misuse prevention. Conducted 7 interviews and 6 usability tests, designed this product from 0 to 1 Collaborated with NYC Department of Design and Construction to design a B2C commute app to better communicate ongoing sub infrastructure construction projects to communities. Developed product from 0-1, clarifying the product positioning and strategy. Conducted 6 interviews and collaborated with Knowunity to identify requirements. Delivered a comprehensive usability report with recommendations for improvement. Developing user-centered solutions for Brooklyn museum, crafting and delivering a professional-level content strategy presentation, resulting in enhanced user engagement and content effectiveness. Redesigned the NYC Parks Website to optimize its layout and adopted responsive web design. Simplify the search process and filters.Pratt Institute New York, NY, USAGraduate Research Assistant June 2023 - December 2023 Conductedresearchutilizing300+userfeedbackresponsesandcurated information from the library website to create LibGuides and FAQs.M Designedandimplementedwebpagesonvarioustopicsbasedoninsights. Scriptchain Health RemoteProduct Designer May 2023 - August 2023 Spearheaded the creation of highly effective marketing posts for social media, resulting in a remarkable 10X increase in the company's exposure and reach. Demonstrated exceptional user empathy by identifying end users' pain points and effectively communicating them to the team. Utilized the data to drive the design process, including sketches, prototyping, and wireframes, ultimately enhancing the user experience. Pioneered the development of a valuable messaging function for both providers and patients portals, significantly improving communication convenience for all stakeholders. Collaborated on prototype management, ensuring smooth product development and delivery. Worked closely with engineers to bridge information gaps, facilitating effective communication and alignment in cross-functional teams. Actively contributed to Jira sprints, streamlining communication and driving efficient development through comprehensive documentation, detailed tickets, and thorough reviews. Sohu.com Game Ltd Beijing, ChinaUX Researcher Intern May 2022 - August 2022 Collaborate with strategy department and conduct the User research and testing. Conduct quantitative and qualitative analysis to provide design recommendations for user flow. Actively support the project manager in defining game objectives, managing processes, verifying gameplay, and conducting market and user research. According to user feedback and operational data, iterate product design constantly and implement follow-up. Effective monthly users increased by 15%.SKILLSSkills: Wireframe, User Flows, Information Architecture, Web Design, User Interface Design, Design Systems, Visual Design, Prototype, Conversational UX Design, AR/VR UX Design, Customer journey mapping, Human-centered design, Storyboarding, Affinity mapping, Journey maps, Service Design, Blueprint, Stakeholder mapping, User experience Design, Data Analysis, Google Analytics, Product Design, Interaction DesignUser Experience Research, User Interview, User Surveys, User Personas, Card Sorting, Tree Testing, Heuristic Evaluation, Cognitive Walkthrough, Usability Testing, Journey Map, Content Strategy, A/B Testing Marketing Design, Social Media Promoting, Poster Design, Logo Design, Video Editing Softwares: Adobe Creative Suite, Google Suite, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Canva, Figma, Miro, Google Analytics, UserTesting, Optimal Workshop, JavaScript, Jira, HTML/CSS, Tableau, Webflow, Framer, Wordpress, AutoCAD, Rhimo, SketchupHonors:School level Scholarships, Amazon Music Challenge top5 Languages: Chinese, English |