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EMPLOYMENT HISTORYDEC Street Address  - PRESENTDirector, Customer Marketing, The Coca-Cola Company, Kansas City, KS Nurtured the Top 5 Coca-Cola customer relationships in this hybrid sales/marketing role. Fueled $Street Address M+ in annual operating income by securing 2 new beverage categories at Sonic. Boosted key operational metrics by +Street Address % by creating and deploying a national employee engagement program for Sonic, significantly increasing retention. Played a key role in P&L management for the accounts while communicating with senior Coca-Cola leadership, consistently beating volume and operating income goals each year. Scaled the organic business by devising and executing innovative marketing activations, as well as identifying and executing new category opportunities. Directed multiple custom research studies and built a multi-year strategic plan for Sonic, securing new beverage categories while driving sales and operating income growth.OCT 2015 - DEC 2017Senior Customer Marketing Manager, The Coca-Cola Company, Kansas City, KS Won 2 new regional accounts and defended 4 additional accounts within a competitive market. Operated as a marketing leader and business advisor for a regional customer team focused on defining the needs of key customers across multiple segments, and delivering on those needs. Identified and capitalized on new category opportunities by utilizing data-driven insights. Drove expansion within key customer accounts by developing strategic plan presentations. Navigated the Coca-Cola system to identify relevant resources and bolster customer growth. Developed, executed, and tracked the performance of consumer and crew programs. SEP 2012 - OCT 2015Senior Customer Marketing Manager, PepsiCo, Inc. Developed and gained C-level buy-in for a strategic marketing partnership framework to drive PepsiCos 3-year product innovation and marketing activation plans for Applebees and IHOP. Collaborated cross-functionally with internal PepsiCo stakeholders and external customer teams to develop beverage and branded food innovations. Launched strategic marketing activation programs to accelerate PepsiCo innovation launches and customer marketing plans via TV, Digital/Social media, events, and in-restaurant activity. Fostered substantial beverage sales growth by applying deep market insights, as well as developing, executing, and presenting solutions. Led and managed a matrix organization in a remote capacity, promoting collaboration to ultimately drive success on behalf of PepsiCo and its customers. MAR 2008 - SEP 2012Brand Manager, Sara Lee Corporation Optimized a $40M brand budget while holding P&L responsibility and leading creative development across 6 partnering advertising agencies, ensuring flawless branding execution. Initiated first-ever digital coupon efforts in Sara Lee's history for multiple brands, resulting in strong redemption rates, improved consumer reach, and increased ad spend efficiency. Developed and refined the initial strategy and launch of a social media outreach campaign via Facebook pages for Ball Park and Sara Lee Deli. Created targeted consumer advertising strategy and shopper promotions with high conversion. EDUCATIONMaster of Business Administration, Marketing, University of Kansas Kansas City, MOEMAIL AVAILABLEPHONE NUMBER AVAILABLELANCE VANNERSONPROFESSIONAL SUMMARYDirector of Marketing  Senior Strategy Director  Customer Marketing Lead  VP of CX Marketing Activations  Customer Research  Strategic Partnerships  Social Media Outreach Identified New Opportunities  Fostered Creativity  Boosted Revenue  Analyzed Marketing Data Nonprofit Board Member  Scaled Business Line  Expanded Key Categories  Aligned Branding Bachelor of Arts, Psychology, University of Kansas SKILLSStrategic Market Positioning Customer Engagement Optimization Brand Loyalty Enhancement Innovative Category Development Cross-Functional Team Leadership Consumer Insight Synthesis High-Impact Campaign Execution Multi-Channel Marketing Expertise Dynamic Revenue Growth Strategic Partnership Building Customer-Centric Solution Design Advanced P&L Management Data-Driven Decision Making Integrated Marketing Strategies Competitive Market Analysis Brand Development Initiatives Resource Optimization Stakeholder EngagementPerformance Metrics Analysis Market Expansion Tactics Creative Problem Solving Operational ExcellenceDigital Transformation Leadership Customer Acquisition Strategies Profitability and Cost Analysis Sustainable Business Practices Corporate Strategy Formulation Risk MitigationStrategic Sales Planning Customer Retention Programs ADDITIONAL INFORMATIONTechnologiesFacebook  CREST  SPECTRA  Technomic  Microsoft Teams  Google Drive  SurveyMonkey  Zoom