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EMAIL AVAILABLE or PHONE NUMBER AVAILABLEOBJECTIVEFormer FDA Consumer Safety Officer and Agricultural Compliance Specialist turned savvy Sales Professional experienced in Food Safety (sanitation chemicals), CPG (food & beverages), and Animal Health (nutrition, flea & tick, vitamins, supplements) seeks the position of Territory Sales Representative Agriculture with Gpac in Atlanta, GA. EDUCATIONNorth Carolina Agricultural and Technical State University, Greensboro, NC Degree: Bachelor of Science (BS) Major: Animal Science Minor: Marketing Relevant Coursework: Environmental Toxicology, Medical Terminology, Biochemistry, General Microbiology, General Zoology, General Chemistry, Organic Chemistry, Principles of Animal Nutrition, and Agricultural Genetics TRAINING HACCP Certification, Rutgers University CSP Consultative Sales Training via Wilson Learning Series CRM Microsoft Dynamics 365QUALIFICATIONS Extensive experience in Agriculture, Food, Beverages, and Pharmaceuticals as per tenures with the US Food & Drug Administration (FDA) and the Georgia Department of Agriculture (GDA). Expertise in a Consultative Sales approach via Targeted Prospecting (Lead Generation), Cold Calling (In-Person), Data Collection / Surveys, Contract Negotiations, and Timely Follow-ups KNOWLEDGE, SKILLS, and ABILITIES Excellent Communication Skills (Written and Oral) Exceptional in Demonstrative and Consultative Selling Proficient in Networking and Relationship Building Proficient with Microsoft Office (Word, Excel, PowerPoint) Accustomed to overnight and daily travel by car and by plane Accustomed to a flexible work schedule (days, evenings, weekends) WORK EXPERIENCEROCHESTER MIDLAND CORPORATION (HQ - Rochester, NY) Sales Account Representative Food Safety SE (May 2023 April 2024) Solicit the sales of RMCs food safety chemical products to new and existing food and beverage manufacturers within an assigned Southeast territory (GA, TN, SC, and NC). Acquire new customers through lead generation, prospecting, and in-person cold calling resulting in data collection / surveys, pitch presentations, and proposal submissions. Submit proposals detailing a complete understanding of RMCs food safety products, prices, applications, and benefits along with product crossover comparisons to potential customers Provide support to existing accounts via monthly service visits consisting of inventory counts, titrations, chemical orders, and chemical safety trainings. INSTA-PET (HQ Smyrna, GA)Owner-Operator / Sales Manager (January 2022 September 2024) Brands Sold: Acana, Orijen, Canidae, Diamond, Primal, Taste of the Wild, Victor, Zignature Interact daily with concerned pet owners often resulted in providing pet care support services Assist pet parents with the appropriate product selections and educate them on new products and current nutritional trends (limited ingredient diets, freeze-dried and frozen raw food) Execute digital marketing plans via website optimization, email campaigns and social media Attract and retain customers (online and in-store) from best seller promotions, user reviews, discount ads and visually appealing product displays. Candidate's Name
2PETSMART PROPRIETARY BRANDS (HQ Phoenix, AZ)Territory Manager Field Sales Lead (Southeast Region) (May 2019 December 2021) Promote the sales of PetSmarts Proprietary Brands (PB) at Georgia PetSmart stores, through nutritional education, product demonstrations, couponing, and event marketing Oversee the execution of the in-store demo program highlighting Proprietary Brand (PB) Consumables (Authority, Simply Nourish, Only Natural Pet, DogMX, CatMX, and Dentleys) Achieve PB sales goals by building strong relationships with PetSmart field leaders and store teams, increasing product knowledge through employee training and customer engagements. PetSmart acquired Only Natural Pet and promoted me to Territory Mgr Proprietary Brands ONLY NATURAL PET (subsidiary of PETSMART PROPRIETARY BRANDS) Field Support Manager (Southeast Region) (April 2017 May 2019) Manage the Only Natural Pet brand, providing input on long-term strategies based on the needs of all PetSmart stores within the Southeast region Oversee the sales of Only Natural Pet branded products (i.e. dog & cat foods, treats, chews, flea & tick, vitamins & supplements, stain & odor, and grooming) at all SE PetSmart accounts Identify and engage the appropriate resources within the Only Natural Pet organization and oversee the execution of the PetSmart field support strategy. Achievements 2020/2021:Company Plan goal 20.1% achieved 28-30%Total Penetration goal 31.3% achieved 33-34%Growth goal 10.5% achieved 13% 2017/2018/2019: Only Natural Pet achieved 20%FONTAINE SANTE FOODS (HQ Quebec, CANADA)Territory Sales Manager (Atlanta Region AL, GA, SC, TN) (Jan 2016 Mar 2017) Products: Fountain of Health (FOH) Hummus, Dips, and Sauces Maintain proper product assortment and drive profitable unit sales of FOH Hummus through effective product knowledge trainings with Dept personnel at all Kroger stores Identify and act on selling opportunities; improve shelf positioning; establish and build a rapport with key operators and distributor customers, utilizing the 80/20 rule Report on competitive activity; review monthly sales reports and identify sales trends NESTLE USA (HQ Glendale, CA)DSD Retail Representative (Atlanta / Marietta territory) (July 2015 Jan 2016)(Pizza Brands: DiGiorno, Tombstone, Jacks, and California Pizza Kitchen)(Ice Cream Brands: Edys, Nestle, Haagen-Dazs, Skinny Cow, and Outshine Fruit Bars) Sell and service Nestles top selling frozen food snack brands to assigned retail grocery accounts (Ingles, Kroger, Publix, Target, Walmart) within the Atlanta / Marietta territory Promote these category leading brands through in-store merchandising services and product knowledge training with store personnelADVANTAGE SALES & MARKETINGTerritory Account Representative PT (Atlanta market)(Clients: Epson, Keurig, Paypal, Proctor & Gamble, Johnson & Johnson)(June 2011 January 2016) Provide assisted sales and field marketing support of clients consumer products across mass merchant retail accounts (Walmart, Target, Costco, Sams, Staples, Office Depot) Serve as marketing consultant to clients to improve profitability from increased sales volume Execute monthly and quarterly meetings with upper management (RMs & DMs) to review current sales results and collaborate on performance goals for underperforming stores. Establish brand presence via attendance at local and national industry events and trade shows Candidate's Name
3PREMIUM RETAIL SERVICESBrand Ambassador PT (Customized Nutrition Consultant) (July 2012 - July 2014) Client: Proctor & Gamble Promote and merchandise P& Gs companion animal pet food products (Eukanuba, Iams, and Innova) at retail accounts (PetSmart, Petco, Pet Supplies Plus) in the metro Atlanta, GA area. Train the Sales and Management staff on the benefits of P & G s new pet food products Engage and advise pet parents seeking a healthy and nutritious diet for their beloved pets. Ensure all P & Gs pet food products are properly displayed on store shelves and endcaps in compliance with company guidelines as per monthly planograms. RELEVANT WORK EXPERIENCE IN DISTANT PASTTHE ELEVEN AGENCYField Marketing Representative (Atlanta market) (June 2004 Oct 2008)(Client: Kraft Foods / Kraft Foodservice) Provide continuity marketing, promotions, merchandising, and sales support for Kraft brands at retail / foodservice accounts. Sell and service food products to Brokers, Buyers, Retail Managers, Food Service Directors, and Food Management firms (Aramark, Sodexho, Southern Foods, and Compass/Eurest Dining Services) at colleges/universities, K-12, hotels, grocery chains, hospitals, restaurants airport concessions and federal government locations (i.e. CDC, IRS, military bases). Educate Sous Chefs, Executive Chefs, and Retail Managers on new food items via product knowledge trainings, samplings, and promotional events. Promotional Events with these Kraft Brands: Crystal Light On-the-Go Tang Sport Chips Ahoy Oreo Cheese NipsBRAND INSTITUTEAssociate Director of Business Development (Atlanta Field Office) (Jan 1999 Mar 2001) Assistant Brand Manager (Atlanta Field Office) (Jan 1998 Jan 1999) Project Manager on new accounts overseeing all creative phases: Brand Name Development and Refinement, Logo Design (Brands and Corporate Identity), Brand Management, Brand Strategy, Market Research, Trademark Registrations and Linguistic Screenings. Prepare and present Proposals, Pitch Presentations, and Brand Strategy Recommendations(BSRs) to prospective clients within the SE territory (GA, FL, SC, NC, TN, KY, and VA). Facilitate on-line focus groups and target audience Creative sessions Consult pharmaceutical clients with brand/generic naming and package labeling to avoid safety issues with the FDA prior to their NDA and ANDA submissions Brand Strategy Clients Brown Forman Beverages Burger King Jimmy Dean Foods Tropicana Russell Corporation Novartis Animal Health Novartis Crop Protection Solvay PharmaceuticalCandidate's Name
4REGULATORY AFFAIRS and CONSUMER PROTECTIONGEORGIA DEPARTMENT OF AGRICULTURE (GDA)Agricultural Food Safety Specialist Independently perform routine sanitary inspections of Georgia-regulated agricultural industries (grocers, farmers, agrichemical companies, petfood manufacturers, retail food establishments, and local foodservice providers) Present company assessments to management to enforce compliance with state regulations via GMPs and standard food safety guidelines.GDA Sanitary Inspections State Farmers Markets Mass Merchant / Grocers Feed & Seed Stores Bakeries and Dairy Plants Fruit & Vegetable Farmers Growers / Packers / Shippers Canned Food Manufacturers Meat and Seafood Processers Cold Food Storage WarehousesUS FOOD & DRUG ADMINISTRATION (Buffalo, NY)Consumer Safety Officer (FDA Investigator) Western NY territory Independently conducted establishment inspections of FDA-regulated industries: foods, beverages, medical devices, biologics (blood banks), pharmaceuticals, veterinary health, human and animal feed mills Enforce compliance with federal and state labeling regulations Perform recall audits and consumer complaint follow-ups Collect domestic / import samples for surveillance and compliance Prepare consumer product assessments post investigative studies Review and evaluate Product Development plan (QA/QC Reports, GMP/GLP/GCP, Labels, SOPs, Adverse Event Reporting, MSDS)FDA Investigations Pepsi-Cola Bottling (needle in Pepsi scandal) Bristol-Myers Squibb (penicillin) Westwood Pharmaceuticals (skincare products) Welch-Allyn (optometry devices) Medtronic/Physio Control (Life Pak defibrillators) FDA Inspections Comstock Foods (canned fruits) Mohawk Valley Dairy (milk & cheese) Seneca Foods (canned vegetables) Baldwin Richardson Foods (liquid ingredients, sauces) FDA Training Courses Food Microbiological Control Course (Madison, WI) NLEA: Nutritional Labeling & Education Act (Syracuse, NY) Basic Medical Device Training (Leesburg, VA) Basic Food & Drug Law / Evidence Development Investigative Interviewing Techniques (Buffalo, NY) |
