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Click here or scroll down to respond to this candidateCandidate's Name
Phone: PHONE NUMBER AVAILABLE Email: EMAIL AVAILABLEEducation:Duquesne University, Pittsburgh, PABachelors of Arts in History & MarketingExperience:Lovehoney LLC Mar 2023 PresentNorth American Affiliate Marketing Manager (Remote) Oversee brand channel performance for North America region (United States & Canada) Create, implement, and execute brand strategy to best drive baseline KPIs (revenue, sessions, orders, AOV, etc.) as outlined by overall brand budget Generate, foster, and lead publisher relationships via phone, e-mail, videoconference meetings, etc. daily Consult and negotiate terms with partners/ publishers to execute brand strategy and provide guided feedback and direction to help meet targets, drive revenue, growth, and ROI goals by brand strategy Lead team of 7 individuals to provide complete service to partners on all avenues of contracted business (including but not limited to PR/ Mass Media teams, affiliate support personnel, etc.) Work alongside distributed team members in general brand growth, including PR, PPC, CRM, and OTT Analyze performance data daily to help derive actionable insights by identifying and acting on opportunities to optimize and improve performance and profitability and hit baseline KPIs Participate in bi-weekly client calls, and quarterly business reviews with strategic recommendations Keep up on the most recent marketing/ advertising trends and habits (including but not limited to major program networks (Impact, Rakuten, ShareASale, etc., industry news, market/ economic shifts, etc.) Execute other responsibilities as assigned or needed. Gen3 Marketing (formerly OAK Digital) May 2020 Mar 2023 Senior Affiliate Account Manager (Remote) Generate, foster, and lead client portfolios and relationships though phone, e-mail, videoconference meetings, etc. sometimes - often daily Consult and negotiate terms with partners/ publishers to execute client strategy and provide guided feedback and direction to help meet targets, drive revenue, growth, and ROI goals as outlined by client contract/ agenda-based strategy discussions, etc. Lead team of anywhere from 2-5 individuals to provide complete service to partners on all avenues of contracted business (including but not limited to PR/ Mass Media teams, affiliate support personnel, etc.) Work alongside distributed team members in general account management; including training, account optimization strategy, creation and implementation of branded content management(social media/ blog placement, ad copy and other creative assets) and general understanding of the program toolset and capabilities. Analyze performance data daily to help derive actionable insights by identifying and acting on opportunities within partner portfolios to optimize and improve performance and profitability; essentially act as a member of their in-house marketing team. Work closely with other Gen3 brands/departments and colleagues to provide complete service to partners and maintain a true team atmosphere. Participate in bi-weekly client calls, and quarterly business reviews with strategic recommendations. Keep up on the most recent marketing/ advertising trends and habits (including but not limited to major program networks (Impact, Rakuten, ShareASale, etc., industry news, market/ economic shifts, etc.) Execute other responsibilities as assigned or needed. Pepperjam, LLC, Wilkes-Barre, PA Mar 2019 May 2020 Senior Affiliate Marketing Manager (on assignment at eBay) Generate and foster both client (eBay) and partner portfolios and relationships though phone, e- mail, personal videoconference meetings, often daily. Consult with partners to execute client strategy, and provide guided feedback and direction to help meet targets, drive revenue, growth and ROI goals as outlined by eBay Partner Network (program) leadership team and the larger global initiatives of eBay as a whole. Work alongside team members in general account management; including training, account optimization strategy, creation and implementation of branded content management (social media/ blog placement, ad copy and other creative assets) and general understanding of the program toolset and capabilities. Analyze performance data daily to help derive actionable insights by identifying and acting on opportunities within partner portfolios to optimize and improve performance and profitability; essentially act as a member of their in-house marketing team. Work closely with other eBay departments and colleagues to provide complete service to partners and maintain a true team atmosphere. Participate in weekly client calls, and quarterly business reviews with strategic recommendations. Keep up on the most recent marketing/ advertising trends and habits. Execute other responsibilities as assigned or needed. Choice One Community Credit Union, Plains, PA March 2017 March 2019 Director of Marketing & Business Development Develop, implement and cultivate multi-channeled marketing campaigns through engaging social media posts (including blogs), creative advertising pieces (digital and print) and ad copy (radio) and in-branch events to generate better brand awareness, visibility and strong return on ROI Update and maintain all companys social media platforms (Facebook, Twitter, Instagram) and webpage, on a daily basis Generate and foster vendor and business partner portfolios and relationships though phone, e-mail, personal meetings, sometimes daily, etc. Serve as the public relations arm of the credit union by answering all outside media questions and providing official statements on behalf of the organization Analyze marketing data reports (usually monthly) and the impact on ROI and credit union brand and readjust if necessary. Plan, develop and execute community outreach though localized social/ charity events, etc. Develop annual budget, with quarterly reviews to ensure credit union is meeting pre-determined goals Create and implement various training program(s) to all office staff, including sales, customer service, and new products, etc. Create new products or services and/or ways to increase band loyalty and awareness (such as reward programs, etc.) Work closely with bank colleagues to provide complete service to our members and maintain a true team atmosphere Keep up on the most recent marketing/ advertising treads and habits Strong working knowledge of financial products (lending, credit, debit, business and personal) Execute other responsibilities as assigned or needed |
