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Click here or scroll down to respond to this candidateCandidate's Name , MBAWayne, PA PHONE NUMBER AVAILABLE EMAIL AVAILABLEDYNAMIC LEADER BRANDING STRATEGIST HIGHLY AGILE MARKETER Thought provoking strategic leader with an impressive history of driving growth in highly competitive markets. Known for successfully converting market insight into business opportunity. A passionate, innovative and results-oriented marketing professional influencing both internal and external business teams to exceed ambitious company goals. CORE COMPETENCIESInnovative Problem Solver Strategic Planning Relationship Development Life Cycle Management New Product Launch Brand Management Analytical Insight Application Vendor Management Digital Marketing Executive Presentation Leading in Matrix Work Environment Dedicated & Driven to Succeed PROFESSIONAL EXPERIENCEPfizer Inc., Collegeville, PA 2024-PresentDirector, HCP Marketing VaccinesLead development of HCP messaging, omnichannel strategy, market research, nonpersonal promotion and for RSV vaccine ABRYSVO Led accelerated development of new promotional messaging based on updated clinical data from pivotal trial and delivered promotional materials across HCP, Organized Accounts and Retail Field Teams Aligned with cross functional stakeholders to prepare for new indications and product enhancements including messaging and campaign strategies to drive brand performance Developed highly effective and efficient phased strategy and omnichannel executional plan to optimize brand performanceHalozyme Therapeutics, Ewing, NJ 2021-2023Director, Endocrinology and Urology MarketingLed new product launch of TLANDO including brand strategy, KPIs, strategic objectives, campaign development, market research, AOP and P&L management. Also developed a unified positioning for portfolio. Lead all marketing activities and collaboration with key cross functional leads to ensure alignment across a wide variety of business objectives including trade, market access and financial objectives Expanded marketing effectiveness through introduction of innovative programs resulting in +20% brand growth year over yearSun Pharmaceutical Industries, Princeton, NJ 2018-2021 Associate Director/Brand Lead, Ophthalmology Marketing Led the early development of brand strategy and positioning, KOL engagement, innovative peer to peer educational programing, POA planning and omnichannel marketing Successfully led brand launch of CEQUA (cyclosporine ophthalmic solution) 0.09% in Q4 2019, achieved 210% of forecast Developed and executed the annual operating plan (AOP) including media, digital, P2P and in person brand promotion as well as Marketing led POA, research and advisory board meetings Candidate's Name , MBA Page 2 of 2Teva Pharmaceuticals, Frazer, PA 2007-2018Senior Brand Manager, Respiratory Marketing 2017-2018 Led professional marketing for new product launch which included copy, trade and pricing strategies, campaign development and market testing as well as POA planning and presentation to field salesforce for execution Led development of a highly innovative and disruptive brand strategy that resulted in rapid market access adoption of new to market product in highly competitive therapeutic class Planned and executed tactical annual operating plan for launch brand resulting in achievement of 230% of top line sales in first year of product promotionSenior Brand Manager, New Respiratory Product Strategy 2015-2017 Led early commercialization and brand strategy development across the entire pipeline of respiratory products including novel delivery device as well as products with digital integration with Cloud based applications. Led creation of the global Go to Market Action Plan (GMAP) for novel breath actuated inhaler devices Assembled multi-disciplinary groups of clinical and healthcare industry experts to provide insight into an executable strategy that is designed to meet the needs of patients, HCPs and payers Brand Manager, Respiratory Marketing 2012-2014Led brand professional promotion including annual operating plan development and execution, sample strategy, field communication and budget management Launched successful product line extension which seamlessly converted 100% product market share of a 27M unit per year product ($1.1B Annual Sales) Optimized digital marketing initiatives including increasing brand visibility to high value targets which yielded a 13% increase in units prescribed YoYAssociate Brand Manager, Respiratory Marketing 2011-2012 Led all consumer, public relations, and non-personal promotion activities for market leader respiratory product Identified rapid growth opportunities within key market areas, including non-called on HCPs and managed care plans, and drove tactics to increase market share +1.25% QoQ within key professional segments Spearheaded digital initiatives including professional and consumer websites, SEO, SEM, product webcasts and e-blast communications, resulting in an average monthly increase in website visits (+19.7% from PY) Professional Sales Specialist/Regional Field Trainer 2007-2011 Daiichi Sankyo, Inc., New York, NY 2005-2006Sales Representative, Cardiovascular Ranked #10 in Northeast region and 58th nationwide out of 549 sales representatives. EDUCATIONUniversity of North Carolina, Kenan-Flagler Business School Master of Business AdministrationRutgers University, Newark College of Arts and Sciences Bachelor of Science, Computer Science |
