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Click here or scroll down to respond to this candidateCandidate's Name
Morrisville, North Carolina PHONE NUMBER AVAILABLEEMAIL AVAILABLE LINKEDIN LINK AVAILABLECAREER SUMMARYDigital Marketing Manager Digital Strategy Manager Paid Media ManagerInfluential and transformative Digital Marketing Manager with 10+ years of experience building brands and driving revenue growth through innovative marketing strategies, exceptional team leadership and meticulous project execution.A diversely skilled Digital Marketer with knowledge across most functions, including marketing communications, Full funnel, brand strategies, digital campaign, web/digital analytics, social media ads (Meta ads, LinkedIn Ads, YouTube) paid search, display, and programmatic platforms, e-commerce(Amazon), Google Ads, data analytics, Google analytics, data analytics, SEO, SEM, PPC, reporting & analytics.Managed a diverse marketing team with 10+ personnel and external agencies, established a collaborative work culture centered on accountability and provided ongoing support to team members.Awarded as best marketing employee for successfully executing 20+ digital marketing campaigns to support the launch of new product lines for OPPO brand, defined brand messaging which contributed a highest share of voice(sov) across all social channels.AREAS OF EXPERTISEDigital MarketingBrand StrategyPresentation skillE-Commerce MarketingProject ManagementSocial Media MarketingContent & Creative StrategyCommunicationPerformance MarketingSearch Engine MarketingSearch Engine OptimizationAnalytical SkillsPROFESSIONAL EXPERIENCEBlue Chip 2023Blue Chip is an independent, full service creative marketing agency excelling in media, brand, and shopper marketing.Senior Digital Media StrategistDeveloped and executed paid media strategy for P&G brand teams (CVS, Target, Costco, Walgreens, Amazon) aligned with their different product & categories goals (health care, fabric, home care, beauty, grooming) that drove 40% increase in overall brand awareness and 25% boost in offline sales.Managed day-to-day campaigns budget including campaign optimizations and performance monitoring on various platforms (Google Amazon Facebook, Instagram, TikTok, TTD)Collaborated with cross functional teams, product, content, influencer & data analytics teams to develop an integrated social media strategy, resulting in a 20% lift in overall brand sentiment.Developed a comprehensive influencer marketing program that expanded reach into new demographics enhancing the brand's appeal to a wider audience.Maintain & explored relationships with vendors, agencies, and third-party partners to enhance brand visibility.Owned performance tracking, reporting and optimization workflows & also developed a reporting process to ensure marketing budgets are being spent efficiently and effectively against primary KPIs.OPPO 2018 2021Global leader in smart consumer devices with more than 40,000 employees worldwideSenior Manager, Digital MarketingLead the digital marketing team & coordinated with the director of marketing to define digital strategy, social media marketing, paid media & e-commerce plans across all Lobs (Smartphone devices, IOT devices, smartwatches, corporate brand services)Managed Million-dollar annual budgets for digital promotional plans that combine paid search, social, display and programmatic tactics programmatic advertising.Created award winning digital ad campaigns for OPPO Smartphones leveraging global associations (BCCI & ICC, Marvels & Lamborghini).Directed strategy of global website re-designs & coordinated with web development teams to enhance web properties and drive SEO, resulting in 30% increase in organic visits, 45% increase in engagement and 40% increase in user satisfaction.Designed the social media strategy & content guidelines by analyzing competitive research, social trends and data analysis that increased social media growth rate by 55% and engagement rate by 45% year on year.Strategized online product launches on e-commerce partner sites (Amazon, Flipkart) & owned website.Owned social channels & input into the content creation process for all published content (images, video and written) as part of the development process- input into briefing, photo/video shoots, timelines and deployment of creative to appropriate digital channels.Lead social influencer marketing strategy & developed an annual influencer network focusing on photography, fashion, travel and luxury lifestyle genres.Owned performance tracking, reporting and optimization workflows & also developed a reporting process to ensure marketing budgets are being spent efficiently and effectively against primary KPIs.Collaborated with cross functional teams, global teams, product marketing team, data analytics team, legal team to drive integrated campaigns across all verticals.Shared a close-knit relationship with social media partners (Facebook, Google, Instagram, Twitter, TikTok etc) and international media agencies (Global Agencies: Detnsu, Publicis, IPG Media).Owned and managed editorial calendars, campaign flowcharts, campaign briefs and assisted in all aspects of executing marketing initiatives including email marketing, marketing messaging, monitoring inventory and reporting.Go Clubbing Network 2017 2018A web and mobile based app that helped people to explore the best restaurant deals in the town.Digital Head Co-founderGained holistic marketing experience by serving as a marketing head for this startup. Developed, maintained, and supported various web analytics and marketing activities. Primary focus on digital strategy, social media, paid media, website analytics and e-commerce marketing.Manage a team of 10+ marketing specialists to drive lead conversion campaigns and enhance marketing operations.Created new digital marketing campaigns & led the Go-to-market strategy which played a vital role in collaborating with over 250 restaurants within 8 months of the launch.Handled end to end website development from ideation to wire framing, visual display, user acceptance testing (UAT) to the final website & created the SEO strategy that drove 30% organic traffic.Developed & integrated new paid media (PPC) campaigns on Google, Facebook, Instagram, Programmatic display & significantly increased online sign up from 0% to 47%.Snapdeal 2015 2017Snapdeal is India's leading e-commerce platform & one of the largest online marketplaces.Digital Marketing ManagerRecruited into a hybrid role that combines digital marketing with data analytics operations. Handled paid campaigns, social media, and data analytics responsibilities.Implemented a content-driven SEO strategy which improves SEO order share from 1.5% to 2.5% in 6 months.Developed an email marketing strategy which increased repeat buying from 20% to 35%.Managed App install campaigns on programmatic channels resulting in a 40% increase in installs.Developed the trending search component by analyzing trends related to traffic, engagement and identifying the key factors contributing to latest search trends.Buzz Tribe 2014 2015A digital marketing communication & advertising agency that works for international brands.Digital Marketing AssociateDeveloped digital marketing campaigns across paid search, display, and programmatic marketing channels for international brands like Reebok, Subway, Chili'sAchieved a growth in social media followers & engagement by 60% by incorporating creative ad formats onto Instagram & Facebook.Generated a 35%-40% increase in lead conversions by collaborating with client stakeholders to align content strategies and brand voice across all social, paid search, and programmatic channels.EDUCATIONMBA in Marketing Kirloskar Institute of Advance Management Studies, PuneBachelor of Commerce Delhi University, New DelhiSummer Internship Coca-Cola Beverages, New DelhiTECHNICAL SKILLSSearch Engine Marketing (SEO), Pay Per Click (PPC), Google Analytics, SEMrush, Looker, Google AdWords, Data Analysis, Competitive Analysis, Hoot-suite, Sprout Social, Microsoft Excel, Microsoft PowerPoint, CRM, CMS tools, Google Tag Manager (GTM), SEMrush |
