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E-mail:EMAIL AVAILABLETele:(PHONE NUMBER AVAILABLE; (PHONE NUMBER AVAILABLEIndividual website:wendychenxiwen.comI am a versatile and creative MA student with a strong background in the creative industry strategy, visual art creation, art and culture research. I excel at communicating and collaborating, and I have exceptional time management and analytical skills. I enjoy art creation, which allows me to conduct research from both the perspective of an art administrator and a creative practitioner. I am interested in cultural studies on emerging creative industries and visual art practice.EDUCATIONMaryland Institute College of Art 08/2024-06/2025MA in IllustrationGPA: N/ARelevant Modules: MA studio; Tech Pack; Culture + Criticism; MA Lecture & Workshop Series ;Entrepnrship & MICA Art MarketShanghai Theatre Academy 09/2019-06/2023BA in Art ManagementScore: 87.6/100Honours: Second-Class Scholarship (2020-2021), Third-Class Scholarship (twice, 2019-2022), Finalist Award in the Professional Category of the 2023cib9 National Illustration Biennale (2023), Silver Prize of the 12th Challenge Cup China University Student Entrepreneurship Programme, First Prize in Knightly Frugal Design Competition (2022)Relevant Modules: Urban Culture Development strategy (89), Artistic Marketing (86), Art China (94), Management of Visual Art (91), Big Data and Artificial Intelligence(91) ACADEMIC CONTRIBUTIONSChen, X. (pending publish). A study on the construction of positive interaction between digital virtual idols and fans  A case study of idol group ASOUL.Researched and Analysed the virtual idol industry as an emerging creative sector driven by the rise of the metaverse, utilising SWOT analysis, literature review, consumer surveys, and observational analysis.Contextualised the emergence and commercial drivers behind the growth of virtual idols, emphasising the importance of constructing effective interactive relationships with fans.Leveraged Collins' interaction ritual chains theory to analyse the positive and negative impacts of the virtual idol-fan dynamic, underscoring the need to cultivate interactive awareness and balance fan, capital, and human interests.Used the case study of industry leader ASOUL to illustrate how effective team operations and fan engagement can generate substantial influence and expand the profit pool.Acknowledged the operational challenges facing virtual idol enterprises as the industry matures and highlighted the importance of standardisation and diversification to normalise the virtual idol-fan relationship.RESEARCH AND EXHIBITION EXPERIENCEStray, Stay-Stray Cat Public Welfare Interactive Experience Exhibition 2023 Lead Strategist and Creative DirectorServed as the lead strategist and creative director for high-profile exhibitions, responsible for end-to-end conceptualisation and execution.Spearheaded exhibition space planning and layout design, ensuring optimal flow, aesthetics, and visitor engagement.Developed impactful visual branding and design elements, including logos, signage, and digital media, to create a cohesive and memorable exhibition experience.Collaborated cross-functionally with stakeholders to translate curatorial visions into transformative exhibition environments that exceeded audience expectations.CHUSHI Cultural and Creative Incubation Platform(College Students' Innovativ Entrepreneurial Training Plan Programme) 2021 Core MemberCollaborated closely with cross-functional teams to conceptualise and develop innovative designs seamlessly blending traditional cultural elements with modern aesthetics.Spearheaded the design of a comprehensive collection of Sino-Tibetan-themed lifestyle products, including notebooks, ceramic mugs, and bookmarks.Demonstrated strong creative problem-solving skills to deliver design solutions that were both visually appealing and functionally practical.Ensured timely project completion and adherence to brand guidelines, contributing to the product line's successful launch and market receptionTheatre Project Zeng LianSong and the National Flag 2021 ParticipantCollaborated with faculty supervisors to conceptualize and develop the main visual identity for the stage production of "Zeng Liansong and the National Flag".Responsible for designing and creating various production materials, including posters and programs, to support the theatrical performance.Gained practical experience in translating artistic vision into tangible design elements for stage and performance contexts.Shanghai Theatre Academy Themed General Exhibition + Platform for Stray Animals(University Students' Innovative Entrepreneurial Training Plan Programme) 2020 Core Member, Lead CuratorDeveloped comprehensive project timelines and schedules to ensure effective coordination and timely delivery of events.Actively participated in mid-term reviews and final presentations for competitions, contributing strategic insights and recommendations.Authored engaging content for the organisation's official social media channels, effectively communicating with the public and stakeholders.Leveraged strong organisational and communication skills to collaborate with cross-functional teams, delivering successful event experiences.PROFESSIONAL EXPERIENCEVitesco Technologies 07/2022-06/2023Talent Management & Organisational Development InternPlanned and executed a series of four large-scale monthly events over a 4-month period in 2022, demonstrating strong project management and logistical coordination skills.Collaborated closely with the design team to conceptualise and produce impactful visual assets that enhanced the event experience .Crafted compelling event copy and promotional materials to generate enthusiasm and drive employee participation.Took an active role in on-site event implementation, showcasing adaptability and a hands-on approach to ensuring seamless execution.UCCA Center for Contemporary Art 08/2021Liu Xiaodong Solo Exhibition GuideConducted in-depth research on artists' personal histories and exhibition portfolios to provide insightful and educational guided tours for museum and gallery visitors.Delivered engaging presentations that highlighted the conceptual and technical aspects of artworks, enhancing the audience's understanding and appreciation of the exhibited pieces.Leveraged strong communication and interpersonal skills to foster meaningful dialogues between visitors and the artistic works, enriching the overall experience. Rockbund Art Museum 07/2021Exhibition Operation volunteerMaintained order and decorum within the exhibition spaces, ensuring a pleasant and seamless experience for all visitors.Promptly responded to inquiries from the audience regarding the exhibited works, demonstrating in-depth knowledge and exceptional customer service skills. EXTRACURRICULARSMultidisciplinary On-campus Theatre Productions, Event Planning, Visual Art Design Experience 2019-2023Assumed diverse production responsibilities, such as Executive Producer and Graphic Designer, for student showcases and capstone projects from 2019-2021, highlighting adaptability and a breadth of creative skills.Served as Stage Manager, demonstrating strong technical and organisational skills in live event production.Contributed graphic design expertise to six theatrical projects.Spearheaded the promotional marketing efforts, showcasing versatility in creative marketing and audience engagement.SKILLS & LANGUAGESLanguages: English (Proficient, IELTS: 6.5), Mandarin (Native).Skills:Extensive expertise in graphic design software such as Photoshop, Illustrator, After Effects and Figma, Proficient in a variety of traditional and digital art mediums, including watercolour, gouache, Chinese brush painting, and printmaking;enabling the creation of visually compelling designs; Adept at leveraging cutting-edge AI tools like Midjourney and ChatGPT to expand creative boundaries and explore innovative approaches to problem- solving.