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Click here or scroll down to respond to this candidateCandidate's Name
PHONE NUMBER AVAILABLE palashis@sas.upenn.edu. LinkedInEDUCATIONUniversity of Pennsylvania - Masters in Behavior and Decision Sciences (MBDS), PA, United States Manipal Institute of Technology - Bachelor of Biotechnology, KA, India Graduation: 08/2020 RELEVANT PROFESSIONAL EXPERIENCESCOTTS MIRACLE GRO - Behavioral Insights Analyst, Remote, United States 06/2024- Present A leading company specialising in lawn care products, gardening supplies, and hydroponics, est 1868 Analysed quantitative data from 10+ studies from platforms like Walmart Luminate and Suzy Data, providing actionable insights to drive strategic business decisions. Developed three insights plans for launching cross-functional research studies, aligning with multiple brands business goals; Designed studies to generate data that can be analysed to test hypotheses. Initiated projects with the consumer services team to understand the behavioural barriers to the customer purchase journey and deliver solutions specific to brands.MARKETING FOR CHANGE (Client-Focused) - Behavioral Researcher, VA, United States 03/2024- 06/2024 A research and creative agency propelled by behavioral science Programmed surveys using Qualtrics, mined insights, and analysed data for multiple projects valued at over 200,000$. Moderated ten usability testing sessions to uncover 15 user-experience issues on the Nevada Health Link website. Synthesised insights from 10+ structured user interviews using affinity diagrams and clustering for an internal management research project aiming to increase employee productivity and enhance company structure. CUBIC, Save the Children, USA - Behavioral Science Intern Remote, United States 06/2023 - 12/2023 Behavioural insights unit for child rights programming working across the world Analyzed data from 146,898 donors using R-Studio, unveiling the reason behind lower donation rates on the Double-Donation website; Identified intervention principles to revamp the design of the Double-Donation Match your donation toolIPSOS (Client-focused) - Behavioral Consultant, NY, United States 01/2023-05/2023 Leading market research company operating in 90 markets with 20,000 professionals. Developed detailed behaviour maps to visually represent user interactions when switching technological ecosystems, identifying key intervention opportunities. Designed three effective behavioral interventions based on five insights synthesised from in-depth interviews. Presented findings through a research poster to an audience of 85+, combining academic and industry perspectives. Link RELEVANT PROJECTSSocial listening and Web Scraping (Reddit), Data Scientist and Analyst Implemented Beautiful Soup for web scraping across 100 Reddit threads and 20,000 data points, employing the LDA model for sentiment analysis. Identified the top five consistent topics and two emerging themes for Hinge, Bumble, and Tinder threads. Link Redesigning Public Transit in Philadelphia: SEPTA, Designer and Researcher Designed a survey, analysed insights from 80 participants, moderated three interviews and conducted a diary study to uncover existing complaints about SEPTA. Crafted three storyboards, performed secondary market research and designed a working prototype. Link SKILLS UX Research: A/B Testing, Behavioral Mapping, Contextual Inquiry, Design Thinking, Persona Development, Projective Techniques, Usability Testing, User Interviews, Survey & Experimental Design, Econometrics & Statistical Analysis Programming languages: MySQL, Python, R, SPSS Technical Skills: Miro, Tableau, Qualtrics, Figma, Adobe Illustrator, Machine Learning |
