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Click here or scroll down to respond to this candidateCandidate's Name
director in health & wellness, Ivebeen successful in creating result-driven ideas, led by thoughtfulleadership, world-class designacross many technology platforms,art direction, and communication.Ive led large-scale, multi-platformadvertising campaigns, helped bigbrands launch their purpose, andcreated relevant digital contentthat supports that narrative.As an adjunct professor atThe School of Visual Arts,Ive spent a large part of mycareer mentoring up-and-comingtalent in post-graduate programsin digital innovation and design.AutoimmuneCardiovascularEndocrine (Diabetes)ImmunologyInfectious (HIV)Neurology (Alzheimers and MS)Oncology (Prostate Cancer)Respiratory (Asthma & COPD)Rare DiseasesCandidate's Name and design teams in adopting seamless, strategic approaches for all digital communication needs, collaborating with both internal and external agency partners, all while maintaining a focus on UX, CX, the business and budgetary objectives and brand consistency. Key Achievements Include: Supervised and directed all digital and integrated communications including websites, video content, display ads, social and activation marketing for GSKs DTC brands: Trelegy, Anoro, Nucala, and Breo (COPD and Asthma), Triumeq, Dovato (HIV) and Apretude (PrEP), and UCBs Bimzelx (Psoriasis). Also for OTC brands: Mercks Claritin, Coppetone, Dr. Scholls, and Afrin as well as Alcons Pataday Eye Allergy Drops and Church & Dwights Zicam. Launched the multi-channel, unbranded platform ReThinkPrEP.com for ViiV Healthcares Apretude with a teaser campaign in seven major cities during the 2022 Pride celebration. This custom URL led visitors directly to branded content on Apretude.com Supervised teams in brand development and digital media projects including content creation for Triumeq, APositiveLife.com, Breo, Anoro and Trelegy brands, most noteably People Talk PrEP hosted by Karamo Brown from Queer Eye. This chaptered video series appeared on Apretude.com, TikTok, Facebook and Instagram. For the diabetes brand Toujeo, I orchestrated and designed Sanofis first dynamic homepage a customized landing page that recognizes whether visitors are new to insulin or not, based on their Google search habits. This tailored approach enabled immediate, relevant messaging and eliminated the need for intrusive pop-ups requiring users to self-identify. Spearheaded the first use of Googles Director Mix media units for a Pharma brand. Fifty-five custom, dynamic units were developed based on specific target search habits and affinities for Trelegy, driving a best-in-class 900% search lift. HAVAS TONIC, NYCreative Director of Digital Marketing 2008 - Dec 22 MY APPROACHTHERAPEUTIC AREASEXPERIENCEIFTHEN, ATLANTA (100% remote)VP Digital Healthcare Solutions Jan 23 - Jan 24As a consultant for IfThens Web Development Division, I was engaged on a year-long contract to spearhead the establishment of a dedicated web development unit within the companys existing structure. My expertise was pivotal in integrating innovative web design and immersive, user-friendly interactive content specifically tailored for the health and wellness sector. In this role, I strategically guided and partnered with cross-functional teams, including designers, writers, and production staff, to ensure seamless collaboration and effective deployment of digital solutions. My focus was on elevating the digital experience for HCPs and patients, ensuring an engaging journey throughout all marketing touchpoints. www.johnrea.net pw: wellness4allPHONE NUMBER AVAILABLEEMAIL AVAILABLEThe School of Visual Arts / BFACurrently an adjucnt professorteaching the courses:Purposeful Marketing: TransformOur World & Your Portfolioand Digital Practices for anIntegrated Advertising WorldEDUCATIONEXPERIENCE continued...McCANN ERICKSON, NYVP Creative Director 1995 - 2000 For Coca-Cola, created and supervised consumer and sports sponsorships with fully integrated efforts for the World Cup, the Summer Olympics and the NFL/Emmitt Smith Fall Promotion. Launched Cokes one-liter bottle with Nascar/Jeff Gordon and managed several proximity marketing efforts, including POS, seasonal promotions and OOH. Helped form a creative design division for the Coca-Cola account which included packaging, promotions, and point of sale materials. DTC PerspectivesBest new brand or indication website (Silver) for TRELEGY/GSK Best New Brand or Indication Television for VASCEPA MMM AwardsBranded website for consumers (Finalist) for TRIUMEQ/ViiV Clio AwardsHealth & Wellness: Disease Awareness, Commercials (short list) for Debra Foundation Healthcare IMPACT AwardsVideo Campaign of the year, Advocacy (Gold) for Debra Foundation W3 AwardsOnline Video (Gold) for Debra FoundationOnline Video Charitable Organizations (Silver) for Debra Foundation Online Video-Public service video (Silver) ViiV aPositiveLife Online Video-Doc/public service video (Silver) ViiV aPositiveLife AWARDSHAVAS WORLDWIDE, NYGroup Creative Director 2000-2007 Created and supervised all traditional and digital advertising needs for the Volvo North America brand. Worked with Euro RSCGs global team in Amsterdam to create an integrated global campaign to help launch the C70 convertible. Launched the new Volvo XC90 V8 with a fully integrated campaign BoldlyGo.com and introduced the co-promote Virgin Galactic Trip to Space Contest on the Super Bowl. For Intel, created the Unwire campaign to introduce the Centrino Wireless laptop chip to consumers with a first-of-its-kind Unwired supplement for a branded content effort with Wired magazine.Adobe Creative SuiteChat GBT 4.0MidjourneyBrand Development & MessagingBranding and Identity DesignContent CreationCreative & Design DirectionDigital MarketingIdeationLeading External AgenciesMotion GraphicsProductionSocialTeam Building & LeadershipTypographyCORE COMPETENCIESwww.johnrea.net pw: wellness4allPHONE NUMBER AVAILABLEEMAIL AVAILABLE |
