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ROHITH ALGURI Email: EMAIL AVAILABLESenior Salesforce Administrator and Developer Phone No: PHONE NUMBER AVAILABLELinkedIn: https://LINKEDIN LINK AVAILABLEPROFESSIONAL EXPERIENCE:Over 8 years in IT with expertise in Application Design, Development, Testing, and Maintenance on the Salesforce platform as both a Developer and Administrator.Extensive experience with Sales Cloud, Service Cloud, Marketing Cloud, Education Cloud, and Health Cloud, including setup, configuration, customization, and administration. Deep understanding of Salesforce features such as Lightning Components, Salesforce APIs, and integration tools (REST/SOAP APIs, Apex).Proficient in Salesforce integration methodologies and tools, including third-party platforms. Experienced with data migration, integration (using Force.com data loaders, web-based import wizards, Informatica Cloud), and handling metadata via Workbench.Developed Visualforce pages and custom objects using Apex on the Force.com platform. Experienced in writing test Apex classes to ensure over 90% code coverage.Extensive knowledge in Salesforce administration, including user management, profiles, roles, permissions, and configuration tasks. Handled assignment rules, flows, approval processes, and various other administrative functions.Strong ability to articulate technical concepts to non-technical stakeholders and create detailed requirements documentation (use cases, user stories, functional specifications). Excellent verbal and written communication skills for leading discussions and presenting to executives.Skilled in elicitation, documentation, data modeling, process mapping, optimization, and change management. Capable of identifying inefficiencies and proposing improvements.Experience in project planning, coordination, risk management, and maintaining relationships with stakeholders. Familiar with project scope, timelines, deliverables, and release management (using tools like Copado for CI/CD).Experience in building Salesforce Communities, enacting security and sharing rules, and constructing profiles with permissions tailored to organizational hierarchy.Committed to ongoing learning, staying updated with industry best practices, and adapting to changing business needs and priorities.Proficient in using Copado for release management and Workbench for querying metadata. Applied Quote-to-Cash techniques and handled email integration and content libraries.Technical Skills:Salesforce Technologies/PardotApex Language, Apex Trigger, Apex Scheduler, Apex Class & Apex Web Service, Partner WSDL & Enterprise WSDL, Visual Force (Page, Component & Controllers) and S-ControlCustom IntegrationOutbound Messages, Workflow & Approvals, Field updates, Reports, Custom Objects, Custom settings, Custom labels and Tabs, Email Services, Role Hierarchy, Dashboards, Security Controls, App Exchange Package & Custom Application and Sandbox data loadingToolsApex Data loader, Force.com Apex Explorer, AJAX tool kit, Force.com Migration Tool, Force.com Excel connector, Jenkins, Salesforce DX.IDEEclipse, My Eclipse and Force.com Eclipse IDE plug-inWeb TechnologiesJ2EE, JSP, JDBC, RMI, Applet, Java Script, XML, XML Schema, HTML, Shell Scripts and Web serviceCopadoPipeline Configuration, Release Management, Version Control Integration, Deployment Automation, Compliance and Governance and Problem Solving.Certifications:Salesforce Administrator.Salesforce Platform Developer 1.Salesforce Sales Cloud Consultant.Salesforce Service Cloud Consultant.Salesforce Marketing Cloud.Copado FundamentalsWORK EXPERIENCE:Company: 3i InfotechRole: Senior Salesforce Administrator and Developer April 2024 to PresentCompany: InfosysRole: Salesforce Developer December 2022 to April 2024Company: CapgeminiRole: Salesforce Developer and Administrator April 2022 to December 2022Company: Alto nexusRole: Senior Salesforce Administrator July 2017 to April 2022Rules and Responsibilities:Responsible for gathering requirements through collaboration with project managers, developers, and business analysts to optimize and fully utilize the Salesforce.com CRM solution.Managing and maintaining the Salesforce.com environment, including user management, role hierarchy, security, and data management.Handling all administrative functions, including user account maintenance, creation of reports and dashboards, and management of flows.Configuring and optimizing Salesforce to align with business processes and objectives, enhancing operational efficiency.Managed and maintained complex CPQ (Configure, Price, Quote) environments, including product, pricing rules, and quote generation processes.Collaborating with sales teams to gather requirements and implement effective CPQ solutions tailored to their needs.Implementing and maintaining Sales Cloud and Service Cloud configurations to support sales and customer service operations.Customizing Salesforce objects, fields, and layouts to address specific business requirements and improve functionality.Working closely with the Compliance team to conduct internal system audits and prepare necessary reporting for regulatory purposes.Managing Salesforce.com data feeds and other integrations, ensuring seamless data flow and integration with third-party applications.Coordinating the evaluation, scoping, and completion of new development requests, ensuring alignment with organizational goals.Trained users and fostered the growth of Salesforce.com skills across the organization, enhancing overall user proficiency.Acted as a liaison between users, vendors, and application development teams to facilitate effective communication and project execution.Defined and documented development requirements through collaboration with members of the user community, ensuring accurate and actionable specifications.Identified and implemented opportunities to improve Salesforce processes and workflows, driving increased efficiency and effectiveness.Collaborated with cross-functional teams to implement process enhancements, contributing to organizational growth and process optimization.Ensured data integrity and accuracy within Salesforce, maintaining high standards for data management and reporting.Created V-Lookup's and prepared the .CSV files for data extraction from Salesforce.Provided end-user support for troubleshooting/issue resolution, application debugging, and fixes.Identified system problems, developed fixes, ensured full quality assurance testing, implemented solutions, and trained users on best practices and processes.Supported day-to-day SFMC operations and cross-channel digital marketing campaigns, including email and SMS.Managed 88 business units globally as Administrator/Developer and provided day-to-day support for developers.Implemented REST API integrations with internal systems for seamless data flow.Created outbound API-triggered SMS leveraging Sales Cloud data.Assisted internal teams in setting up and conducting A/B and multi-variant testing based on criteria such as segmentation and creative.Measured and reported performance of digital marketing campaigns, assessing against goals.Built out Marketing Confidential in Journey Builder and Email & SMS campaigns.Worked on HTML, CSS, and Amp Script to update HTML-based emails and landing pages.Constructed engaging user interfaces to ensure the highest success with email promotions.Responsible for requirements gathering, analysis, data modeling, and creating design documents.Participated in meetings with Business Users, Analysts, and Managers to discuss business requirements.Established Apex Classes, Apex Triggers, and Visualforce Pages for various functional needs.Written SOQL and SOSL queries with consideration to Governor Limits for data manipulation using Apex Classes and Triggers.Performed various standard Salesforce.com objects like Accounts, Contacts, Leads, Opportunities, and Cases.Executed custom Validation Rules, Formula Fields, Email Templates, Assignment Rules, and Auto-Responses for Cases and Leads.Designed custom, HTML, and Visualforce Email Templates for manual and workflow rule email alerts.Configured Security Assertion Markup Language (SAML 2.0) for Salesforce Single Sign-On.Enforced complex Workflow Rules, Workflow Approvals, Flows, Process Builder, Validation Rules, email alerts, and field updates for business process automation.Used Force.com web service API for implementing WSDL in the application for external system data access.Deployed Salesforce.com applications into Production using Force.com IDE.Led the implementation and configuration of Copado for Salesforce CI/CD pipelines, improving deployment efficiency and reducing deployment errors.Optimized release management processes using Copado, reducing deployment time and enhancing collaboration.Ensured compliance with industry regulations through Copados audit trails and version control features.Established governance frameworks within Copado to enforce coding standards and improve overall code quality.Integrated Copado with Salesforce DX for source-driven development, reducing manual effort and ensuring version control integrity.Automated build, test, and deployment processes through Copado, achieving continuous integration across Salesforce environments.Developed the Education Data Architecture to capture a 360-Degree view of students, designed for institutions of all sizes.Created a 360 Prospect Profile for student data, enabling identification of at-risk students and easy navigation.Delivered personalized communications and built relationships at scale across email, SMS, and web channels.Created lists and customized reports for prospective students, graduate school candidates, and alumni.Developed Salesforce training videos, documentation, and onboarding materials.Converted email campaigns from Banner BRM to Oracle Eloqua and updated preferences in Salesforce and Eloqua.Managed Salesforce Communities from enabling to production deployment.Upgraded CRM web forms to Eloqua forms for lead capture.Developed and implemented Salesforce and Eloqua reports to measure campaign efficacy and link public website behavior.Managed the migration and integration of student data from Banner to Salesforce via middleware.Created an application to track product details from demand to production.Implemented Web-to-Lead and custom Lead conversion using Visualforce and Apex Extension controllers.Developed dynamic SOQL queries for record retrieval based on user-specified criteria.Integrated SFDC with ETL tools like Informatica and Data Loader.Customized CRM to maintain data quality and facilitate business requirements.Set up an Adoption Dashboard to monitor reports, logins, and user performance.Created and deployed Salesforce components and data across environments using Snapshot Tool.Work Environment:Saleforce.com platform, Apex Language, Visual Force Pages, Visual Force Components & Controllers, App Exchange, Data Loader, HTML, Reports, Dashboards, Email Services, Sandbox, Java Script, Workflow & Approvals, Custom Objects, Custom Tabs, Windows XP, Force.com IDE, Eclipse IDE Plug-in, Visualforce Pages, Components and Controller, Workflows, Web Services Description Language (WSDL) and JavaScript, Import Wizard, Snapshot Deployment Tool, XML, Triggers, Java, SOAP, WSDL & RESTful Web Service Controllers.Education:Bachelor of Technology from Malla Reddy college of engineering and technology, Hyderabad, India, 2017.