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Title Digital Marketing Business Analyst
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Candidate's Name
Boston, MA EMAIL AVAILABLE Street Address .962.4474 https://LINKEDIN LINK AVAILABLETrailblazer Link: https://www.salesforce.com/trailblazer/apoddarEDUCATIONMaster of Science in Marketing Analytics (GPA: 3.Street Address /4) Aug 2022- Dec 2023Clark University, School of Management Worcester, MABachelor of Engineering in Biomedical Technology Aug 2008- May 2012Vellore Institute of Technology, India (GPA: 3.87/4)TECHNICAL SKILLS/TOOLSData Visualization: Tableau; Google Data Studio; KNIME; Advanced Excel and PowerBIProgramming Languages: SQL and PythonDigital Marketing: Google Analytics; WordPress; SEMrush; Digital Advertising; SEO and Keyword Research.CRM: Salesforce CRM; Vlocity; Conga; Copado; OMS; DocuSign; CPQ; Salesforce Sales, Service Cloud; Pardot; Marketing Cloud and Salesforce LightningProject Management: MS Visio; Lucid Chart; Agile; SDLC; Jira; Scrum, User Acceptance Testing; UML; ALM; User Stories; Epics; Acceptance Criteria; Rally and Confluence and DevOps.CERTIFICATIONSSalesforce Admin; Salesforce SalesCloud; Salesforce Service Cloud; Salesforce BA; STUKENT Digital Marketing Certification; Advanced Google Analytics Certification and Hootsuite CertificationEXPERIENCESalesforce Business AnalystBeckman Coulter Diagnostics - CA, USA Jan2024 - PresentHave developed a roadmap to enhance user experience and improve platform efficiency. I have created cross-functional user stories to identify key areas for improvement, prioritized these stories based on their impact on user experience, and defined the scope of platform changes in SalesCloud.Have collaborated with stakeholders to gather requirements, conducted workshops to identify pain points, and developed a detailed roadmap outlining the key deliverables and timelines.I am responsible for ensuring that support teams and business users have the necessary knowledge and resources to effectively use the platform. Have maintained and improved documentation and training materials, including user guides, tutorials, and FAQs.Have done troubleshooting and resolving issues that arise within the Salesforce platform to minimize disruption to business operations.Salesforce Lead Consultant :Birla Soft Limited  Bangalore, India Dec 2021-June 2022Planned and conducted requirements elicitation meetings with the business to collect functional and non-functional requirements relating to client's Salesforce technology enhancement.Experienced in Salesforce Administration work- Automation tools, configuration, creation of objects, fields, page layouts, Reports and Dashboards, Data Loader, Import Wizard, Workflows, Approval Processes, Flow Builder, Lightning App Builder, User Management, Security Settings, and Data Management.Conducted brainstorming sessions with the development team to actively involve them during the requirements stage level analysis. Wrote user stories and acceptance criterias to underline business needs.Created data flow diagrams and process flow diagrams to facilitate better system understanding. Collaborated with design stakeholders to design or provided feedback on UI/UX artifacts.Supported business teams with product backlog grooming, story sizing and then was responsible for the project till go live. Collaborated with developers and QA to test and verified the rest of the solutions that met business requirements.Triaged incoming Salesforce requests in Jira and supported the development team by clarifying priority and serving as a point of contact for stakeholder communication. Troubleshooted released issues using tools like debug logs.Collaborated with project managers to ensure timely delivery of projects, managed priorities, and tracked progress against established timelines and goals. Experienced in creating documents, such as Project Charters, Business Requirement Documents, Software Requirement Documents, Process workflows, User guides/Training materials among others.Created visual dashboards and reports within Salesforce and other analytics tools to enable stakeholders to monitor key performance metrics.Experienced with the deployment of custom objects in Sales cloud using Azure CI/CD pipelines. Assisted in transforming data into needed formats for data loads (ETL) using SQL server.Executed corporate-wide initiatives  Established project plans, assembled resources, managed implementation activities, and developed all processes associated with program rollout and ongoing support keeping key stakeholders in the loop.Participated in testing and validation of API integrations, microservices, and Salesforce configurations to ensure they meet business requirements and quality standards.Salesforce Business Analyst/ Salesforce Senior Consultant:Capgemini Technology Solutions-Bangalore, India Sep 2016-Aug 2020Wipro Technologies-Bangalore, India Sep 2020-Dec 2021Drove ROI and customer satisfaction through analysis of business performance data using Salesforce. Used Salesforce to enhance payment methods and improve customer journey and saved the company over $9,000/month and increased sales by 8%.Experienced in developing E2E testing scenarios, creation of testing scripts, and assisting end-users in the execution of testing scripts.Performed gap analysis for the business process and acted as liaison between business stakeholders and technology experts during requirements gathering and design discussions. Developed and maintained end user training documentation and delivered training as required.Experienced in integrating Salesforce with 3rd party products using MuleSoft, CPQ, Conga and DocuSign. Significant business experienced in all phases of Sales and Service Process including Opportunities, Quoting, Lead Generation, Commission. Experienced in integrations with Salesforce.com using REST/SOAP API's.Coordinated with the development team in implementation of Case Assignment rules, Escalation rules, Knowledge articles, Entitlements, Milestones, Case management and Call center.Configured and customized Salesforce application specific to CPQ, including product setup and pricing and created and maintained documentation of product and bundle setup, product rules and price rules in Salesforce CPQ and approval process in CLM.Worked with development partners, SIT, UAT and Deployment teams to get the requirements implemented. Documented UAT/acceptance test cases and performed UAT/acceptance testing and helped stakeholders in testing.Consulted on troubleshooting and defect resolution, this includes requesting resources, migration through environments and ticket management.Collaborated with cross-functional teams to gather and document billing and revenue-related requirements.Salesforce Information Testing, I / Salesforce Programmer Analyst:Cognizant Technology Solutions-Bangalore, India May 2012-May 2015Hewlett Packard-Bangalore, India June 2015-Sep 2016Worked on Application Testing, Test Plan preparation, Test Scenario, Test Case and Test Data preparation, Preparation of Regression TC, Execution of Test case, Regression Testing and Defect Management. Applied A/B testing methodologies to validate hypotheses and optimized product features based on user feedback and data-driven insights.Participated in Sprint meeting and planning, retrospective meeting, and scrum meetings.Experienced in creation and execution of test cases and Defect tracking using HP QC, ALM, Rally and Jira. Created status reports and executive presentations for leadership.Implemented and maintained a robust test environment, including test data management, test case management, and defect tracking systems. Defined and tracked key performance indicators (KPIs) to measure the effectiveness and efficiency of the QA process. Managed the release process for software builds, including planning, scheduling, and coordinating release activities.LEADERSHIP Sep 2022-Dec2023Clark University Women in Business President:Managed and organized events and initiatives to empower and support women pursuing careers in business.

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