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Click here or scroll down to respond to this candidate..Candidate's Name
Geneva, Illinois PHONE NUMBER AVAILABLE EMAIL AVAILABLE LINKEDIN LINK AVAILABLE SummaryDynamic and results-driven Creative Lead with a proven track record of driving strategic vision and achieving significant business growth. Adept at developing and executing comprehensive marketing strategies that elevate brand presence, drive revenue, and exceed organizational objectives. I possess strong leadership and team management skills and have successfully led cross- functional teams, fostering creativity and innovation. With expertise in digital marketing, brand management, and market research, I am committed to delivering impactful, data-driven campaigns. I am known for my ability to navigate complex market landscapes, build strong industry partnerships, and consistently exceed performance metrics. I am ready to bring a wealth of experience and a forward-thinking approach to drive marketing excellence in a dynamic executive leadership role. Skills Agency Operations Management Market Research Brand Management Data Analysis Cross-Functional Collaboration Leadership and Team Management Content Strategy Budget Management Negotiation Skills Studio Management Sales Enablement Strategic PlanningExperienceVICE PRESIDENT, CREATIVE DIRECTOR, MARKETING AND COMMUNICATIONS 08/2023 Present CONVERGENCE NONPROFIT VETERAN MENTAL HEALTH 501C3 SPOKANE-COEUR D'ALENE, WASHINGTON Developed and implemented a successful creative/marketing campaign that increased donor engagement by 30%. Successfully launched a new branding strategy that helped increase the organizations visibility and credibility. Led the development and launch of a new website that improved user experience and increased website traffic by 50%. Rebrand and rebuild the website. Creative Direction email, video, social, and web. Developed, ideated, and launched comprehensive campaigns. Successfully built and launched comprehensive marketing campaigns with donor partners, major automotive companies, beer, soft drink, CPG companies, and DTC companies that increased ROI and consumer engagement. Manage Creative Studio both internationally and domestically. Built Mobilization Nationwide Campaign: Successfully mobilized 2.5 million+ American Legion Veterans, their friends, families, and tens of thousands of local businesses in 2,500 communities across America for a Walk-a-Thon. This campaign generated national awareness across all media channels to support one of the Legions top priorities in 2024: Veterans' mental health and suicide prevention.VICE PRESIDENT, CREATIVE & COMMUNICATIONS Impacted by layoff 11/2022 - 08/2023 CONNECT GROUP MEDIA, INC - Los Angeles, California Orchestrated strategic leadership and supervision of creative initiatives and communications for a 17-member team, ensuring their performance and development were closely monitored while collaborating with the executive team to set and monitor quarterly and annual revenue goals for timely project deliveries. Guided the team in creative direction, project management, marketing, and identified opportunities for product and service growth. Implemented best practices for billing, client tracking, and reporting, fostering relationship democratization. Fostered collaboration with internal and external teams to establish effective creative and communication processes, ensuring punctual project deliveries. Executive Creative Director for the 2023 PRSA Prism Award-winning X Team Magazine. Managed Agency operations, P&L, and talent. Managed Creative Studio Event Production Creative Director..DIRECTOR OF CREATIVE OPERATIONS & STUDIO Impacted by layoff 10/2021 - 08/2022 TAG WORLDWIDE - New York, New York Directed a team of 20 employees, overseeing operations and ensuring profitability across all production aspects. Guided Project Managers and Account Managers, designing workflows to enhance operational efficiencies while offering creative direction and project management expertise. Formed cross-functional partnerships to collectively advance crucial operational objectives. Led negotiations and spearheaded the growth and expansion of applications and execution. Successfully reduced production timelines by 7 days, achieving a 90% on-time delivery metric for all projects. Identified invoicing anomalies, contributing to a 20% increase in profitability for Tag Worldwide. Managed Creative Studio both internationally and domestic. Played a key role in discovering and rectifying invoicing discrepancies, resulting in a 20% boost in profitability for Tag Worldwide.DESIGN EXPERIENCE SENIOR LEAD CIO DIGITAL EXPERIENCE STUDIO CONTRACT 06/2021 - 09/2021 ACCENTURE Chicago, Illinois Headed a team of 16 employees, guiding them through design thinking, problem definition, and ideation sessions, while providing coaching to designers. Implemented the "Problem Space" approach in collaboration with the Studio Director to achieve enterprise-level solutions. Orchestrated the planning of design activities, facilitated workshops, and synthesized findings and themes for effective problem-solving. Formulated enterprise solutions aimed at streamlining the onboarding process for clients and new acquisitions, enabling immediate and efficient integration. Led the development of strategies and frameworks to ensure seamless onboarding for clients and new acquisitions, fostering immediate and effective collaboration.CREATIVE DIRECTOR/OWNER 08/2013 - 10/2021THE STATE OF CREATIVE SOLUTIONS Chicago, Illinois Facilitated connections between communication agencies and industrial manufacturers, as well as private companies, by delivering mobile, web, and social user experience and content creation services. Provided Studio Management Conducted research on potential clients and formulated creative strategy plans, creative briefs, and provided creative direction, sales briefs, and presentation decks. Devised solutions through sales initiatives, operational enhancements, and strategic partnerships, catering to the needs of major stakeholders. Formulated comprehensive business plans covering direct mail, e-commerce, traditional media channels, and omnichannel marketing distribution. Managed all aspects of projects from conceptualization to completion. Spearheaded creative strategies, offering consultation on creative pitching, ideation, staffing, and management challenges. DIRECTOR OF AGENCY OPERATIONS Impacted by layoff 10/2012 - 06/2013 BIG RED ROOSTER (MARKETING BY DESIGN BOSTON) Boston, Massachusetts Provided creative leadership and guidance to the agency, overseeing creative direction, client onboarding, and business development. Led a team comprising creative directors, project managers, copywriters, and designers. Held accountability for client service metrics, addressing formative feedback, service-related issues, and campaign performance. Managed the agency's operating budget and supervised 40 multi-generational direct reports. Implemented enhancements to workflow processes and technology integration initiatives, optimizing product placement strategies. Achieved significant efficiency gains, reducing the production cycle by 25 days for Home Depot private label packaging. Successfully decreased rush service from 78% to 3%, resulting in a cost savings of $0.5 million in overtime for the client, Big Red Rooster. Managed Creative Studio internationally and domestically...REGIONAL MANAGER 10/2003 - 06/2012RR DONNELLEYOMEGA STUDIOS - USA Managed creative and photo studio spanning 4 business units, overseeing a multi-generational team and a $3 million budget. Supervised 53 multi-generational direct reports, orchestrating business growth from $250,000 to a $3 million budget. Directed diverse projects encompassing apps, web development, direct mail, printing, software, photo/video, mobile applications, and digital solutions. Also, managed multi-channel marketing, e-tailing, branding, SEO, and CRM campaigns Led successful web-based marketing initiatives focused on E-tailing and omnichannel distribution strategies. Boosted annual studio billing revenue by securing new business from both new and existing clients. Managed Creative Studio internationally and domestically. Achievements Installed a project management system that cut days off of production and saved money, made cultural improvements, and taught staff new ways of ideation that elevated creativity with Connect Group Media, Inc. Executive Creative Director on 2023 PRSA Prism Award Winning XTeam Magazine with Connect Group Media, Inc. Led international studio management and operations in India, Brazil, Mexico, and England, along with several domestic studios with Tag Worldwide. Cut 7 days out of production to reach client on-time delivery metric of 90% for all projects and discovered invoicing anomalies that led to 20% more profitability with Tag Worldwide. Acted as primary conservator and researcher for "Future of Work" project for onboarding new acquisitions, clients, and talent. Created digital passport with CIO Studio Accenture. Minimized 25 days out of the production cycle for Home Depot private label packaging and cut rush service from 78% to 3%, saving the client $.5M in overtime with Big Red Rooster. EducationROCHESTER INSTITUTE OF TECHNOLOGY - Rochester, New York B.F.A. Photography/DesignCertificationsFinancial Analysis for Non-Financial Managers, University of Wisconsin at Madison Leadership Development Program, Center for Creative Leadership Lean Six Sigma Green Belt, Chicago Deming Six Sigma Association AwardMarCom Awards Platinum and Gold Recipient Craftsman Lawn & Garden Consumer Literature MarCom Awards Platinum and Gold Recipient Premier Designs CatalogTechnical skillsMicrosoft Office Suite, Apple/PC, Adobe Creative Cloud, Final Cut Pro SalesForce.com, Zen Desk, Google Analytic, HubSpot, Squarespace, WordPress, Adobe Experience Cloud, Workfront, Mac, XD, Sketch, Figma, After Effects, Premier Pro Client listWalgreens, Takeda, NY Life, Zurich, Red Oak Capital Voya, Amgen, Marcus and Millichap, TIAA, Tru America CBRE, Ace Hardware, Walmart, The Home Depot, True Value#HRJ#37079023-6a89-4fc3-927d-14 |
