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Click here or scroll down to respond to this candidateCandidate's Name
PHONE NUMBER AVAILABLE EMAIL AVAILABLE LinkedIn ProfileMARKETING & COMMUNICATIONS SPECIALIST PROCESS ORIENTATION AGILE LEARNERAREAS OF EXPERTISECreative & Innovative Solutions DesignCommunications Planning & StrategiesDeadline Driven Project ManagementSuperior Written & Verbal CommunicationsDigital Marketing / E-Commerce Content CreationConceptualization of Topics & MethodsMarketing Collateral Creation & OutsourcingProduct ManagementDetailed & Accurate Editorial ReviewEvent Marketing & ManagementEXPERIENCECopywriter E-Commerce ContentTeamson WFH July 2023 October 2024Creating product descriptions for online marketplaces, including Amazon, Home Depot, Lowes Wayfair, and several other partner e-tailers for Teamson Home, Teamson Kids (Fantasy Fields, Olivias Little World, Sophias)Content written focused on features and benefits, user case stories, with keyword/SEO/keyword search terms intertwined. Composed or revised over 4200 SKUs (product descriptions and bullet points)Worked within the Salsify system, uploading content and creating over 300 Enhanced / A+ Content pages, and establishing a full content platter for each active SKU with governance alignmentUpdated Shopify account, including writing blogs and adding alt text to all existing imagesCopywriter E-Commerce ContentHinkley Lighting Avon Lake, Ohio February 2022 June 2023Creating product descriptions for online marketplaces, including Amazon, Home Depot, Lowes Wayfair, and several other partner e-tailers for Hinkleys Interior, Ceiling Fan, and Outdoor line and the newly launched Lark product lineContent written focused on features and benefits, user case stories, with keyword/SEO/keyword search terms intertwined. Composed or revised over 3500 SKUs (product descriptions and bullet points)Worked within the Salsify system, uploading content and creating Enhanced / A+ Content.Copywriter E-Commerce ContentWaxman Consumer Products Group Bedford Heights, Ohio May 2021 January 2022Creating product descriptions for online marketplaces, including Amazon, Walmart, Wayfair, eBay, and the companys Big Commerce website for the Super Sliders surface protection line.Content written focused on features and benefits, user case stories, with keyword/SEO/keyword search terms intertwined. Revised over 1,000 product descriptions and created an additional 140Contributed to the company blog and several sales and marketing projects.Worked within the Channel Advisor system, uploading content and addressing customer orders.Technical Writer User Experience (UX) DesignerCase Western Reserve University Office of the Provost Cleveland, Ohio 2019 April 2021Collaborating with development team and Institutional Research department to create a user-friendly platform for collecting, maintaining, and archiving faculty information. Gathering and updating database with faculty profile content, including publications, presentations, and grant funding.Bridging the gap between faculty and developers to ensure positive system user experience and drive user acceptance of individual system use and maintenance.Designed clear, concise, and tailored training content, co-facilitated survey administration, and 10+ Voice of the Customer (VOC) feedback sessions involving 30+ administrators across eight colleges.Applied keen attention to detail in creating instructional content, including 40+ How To job aids and glossary with 400+ terms.Content Marketing Writer Digital Marketing FocusTrustify [Venture-backed start-up online platform.] Arlington, VA 2018Articulated company brand, value, and impact through writing, content management, and copy-editing online content across various channels, including company blogs and web materials.Developed editorial calendars and integrated content strategy, including persona development, market research, and branding/messaging, leading to improvements in key metrics, including a 50% increase in blog views and a 38% increase in active user sessions.Created surveys and conducted interviews to identify infidelity and family-law personas that would represent potential target markets.Working with former clients and industry experts, including lawyers and private investigators, held many 1:1 interviews to understand customer experiences and determine potential customer buyer values. Wrote subsequent blog post that hit over 300K views.Corporate Partnership ManagerAberdeen Ironbirds & Ripken Baseball Aberdeen, MD 2016 2017Collaborated with ~40 corporate partners and managed sponsorship fulfillment projects for a minor league baseball team and the national youth baseball/softball academy. Created sponsorship and corporate partnership proposals, marketing collateral, and took charge of several community relations efforts following staffing cuts.Managed replacement/updating of all ballpark signage, including negotiating and taking bids from sign companies, measuring and determining the sizing of signs, acquiring artwork and subsequent approval from corporate partners, and assigning positioning of signs.Organized National Anthem singers and honorees for the Leidos Hometown Hero program for each home game, reaching out to community leaders and corporate partners for networking contacts or nominees.Marketing and Communications Coordinatorbasys [Benefits and claims administration technology] Baltimore, MD 2016Compiled bi-weekly e-newsletter, email marketing, and other correspondences via MailChimp.Provided marketing communications support for the annual user group conference, including collateral creation and logistical support for the week-long, off-site customer event.Organized inbound and outbound shipping of equipment and supplies and conference setup and tear down.Assisted with events for communications team building, recruitment marketing, and employee engagement.Integrated Marketing Communications RepresentativeRockwell Automation Mayfield Heights, OH 2014 - 2016Collaborated with branding, legal, and technical communications personnel on naming and documenting a newly acquired product line, creating the first-ever sales playbook used by 25+ sales professionals. Verified and edited inherited marketing content with the technical writing team and product engineers.Designed and wrote creative content for sales sheets, product/service brochures, catalogs, advertising copy, and presentations.Created marketing and communication collateral for YouTube channel, Twitter, Facebook, and LinkedIn. Maintained and updated online profiles, presentations, infographics, and animated videos.Worked with Marcomm and Engineering to organize and create displays for various trade shows and events.Volunteered to help with community initiatives on behalf of the company, centered around Science, Technology, Engineering, and Mathematics (STEM), Women in Engineering, and United Way efforts.Marketing CoordinatorNexGoal [Corporate recruiting firm for former athletes] Avon, OH 2012 - 2014Redesigned the website and created content stressing its mission to connect athlete-candidates with corporate clients to fill positions in their life after sport. Worked closely with the CEO and brokers on franchising effort, including reviewing Franchise Disclosure Documents (FDDs) and organizing community and industry events.Expanded social media usage, authored the company blog and press releases, and creating e-blast campaigns for several targeted audiences for business development.Researched business development opportunities with prospective corporate clients.Created content for athlete-candidates: white papers and blog posts with tips, advice for creating a foundation to start post-athletic careers (LinkedIn profiles, networking, interviewing, etc.).EARLY CAREER INFORMATIONAssociate Editor Editorial Manager Penton Media Cleveland, OHAsst. Sports Information Director / Media Relations Division I Athletic Eastern Michigan University Ypsilanti, MICommunity & Media Relations Director Salem Red Sox Salem, VAEDUCATIONTECHNICAL & INDUSTRY PROFICIENCIESBachelor of Arts, Mass CommunicationsWright State University Dayton, OhioWSU Athletics Sports Information Student Assistant
Game Stats, PR Materials, Reporting, Event ManagementContinuing Education: LinkedIn Learning Writing Your Company Overview, Writing a Business Case, Writing a Proposal, Technical Writing: Quick Start Guides Grant Writing BasicsAdvanced: Adobe Design Google Docs, Slides, Gmail Microsoft Outlook, PowerPoint, Publisher, WordIntermediate: Photoshop, Illustrator CMS/HTML Canva Google Sheets, Forms, Calendar Grammarly Hubspot MailChimp Microsoft Excel Salsify Shopify SurveyMonkey WordPress ZoomBeginner: Amazon Seller Channel Advisor SEMRush Helium |
