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Click here or scroll down to respond to this candidateCandidate's Name
Creative Director (Copy) / Marketing Communications Professional /Conversational CommunicatorEMAIL AVAILABLEPHONE NUMBER AVAILABLECAREER PURPOSE:To leverage data and daring ideas to make audiences take action for achieving the best possible outcomes.After 20+ years in marketing communications, Ive worked with clients in just about every vertical market segment you can think of from healthcare and higher education to high-tech engineering and consumer packaged goods, Id love to put my passion for data and daring ideas to work for The Golisano Institute.Senior Marketing Communications Professional with a Track Record of Daring Accomplishments: Strong leadership, creative problem-solving, and business development skills leading to multiple new business wins and increased engagement (sales, traffic, etc.) Track record of creating strategic messaging that resonates with customers and creates customer acquisition through trade shows, digital marketing and partnering with sales team. Experience creating strategically driven marketing campaigns in both the B2C and B2B spaces for regional, national, and global brands with production budgets exceeding $3MM Proven success leading high-performing teams in client-facing roles and working with community stakeholders and C-level executivesExpertise in the Following Vertical Markets: Consumer Packaged Goods (Kodak; Wegmans; Panera Bread; Clubtails; CrunchTime Apple Growers; ACE Bandage; Delsym Cough Syrup; Upstate Farms); Healthcare (Excellus BlueCross BlueShield; URMC; Rochester Regional Health); Medical Devices (Welch Allyn; Johnson & Johnson Ortho Clinical Diagnostics Blood Analyzers; BD Medical); High-Tech Manufacturing (Ocean Insight; Orolia; Sanmina; Xerox; Carrier; General Electric); Higher Education (U of R; RIT; St. John Fisher College); Sports and Entertainment (Buffalo Bills; New Balance; Dicks Sporting Goods; Bristol Mountain; Turning Stone Casino Resort); Automotive (Chevy; GMC Trucks; Monro Brake & Tire) Financial Services (The Bonadio Group; Lending Tree; Key Bank; GRB; Paychex); Not-for-Profit (YMCA; American Red Cross; Al Sigl Center; United Way; Hope Hall); Legal (Harris Beach, PLLC; Woods, Oviatt, Gillman)WHERE IVE PUT MY PASSION TO WORK:Rochester Regional HealthCopywriting Lead, Jan 2024 to present Lead branded messaging efforts across all system-wide service lines Work with designers to create a consistent branded look and feel for each campaign Share industry knowledge with internal comms team for a better final product Present to community, foundation and C-suite executives to get buy-in on campaigns and community sponsorships (e.g. Jazz Fest)Ocean InsightDigital Content Director, 2021 to 2023 Oversee, manage and create content across for Ocean Insight products and their Applied Systems group Develop strategy for increasing traffic to both national and international trade shows in Germany, China and Las Vegas featuring different Ocean engineering systems Manage agency relationships with two different ad agencies Act as internal copy lead and creative director; oversee two graphic designers and junior content writer Work with Hubspot and Salesforce to identify business development opportunities and create strategies to generate leads for specific audiencesCandidate's Name MarketingFreelance Copywriter, 2019-2021 Worked with local agencies and clients on creating marketing and branding efforts for CooperVision, CrunchTime Apple Growers, OLEDWorks, and Woods, Oviatt to name a few. Create and manage content across key social platforms for CrunchTimes digital content calendar Write digital ad campaigns, traditional sales collateral pieces, press releases and web sitesMason Marketing / Mason DigitalAssociate Creative Director / Copywriter, 2017-2019 Wrote and directed content and script for YouTube pre-roll video for Clubtails that received 225K+ views in one month and generated a 200% increase in online consumer engagement Partnered with Mason Digital marketing teams to perform A-B tests and analyze KPIs Responsible for managing freelance collective of 50+ marketing professionals from digital marketing specialists and web developers to copywriters, designers, and video editors Presented integrated marketing campaigns to senior level stakeholders Managed video production budgets upwards of $200k as well as directed video shoots of various lengths and styles for multiple clientsJay / McCann WorldgroupCreative Director / Copywriter, 2006-2016 Co-directed creative strategy for all agency clients Managed creative production and development budgets of over $3MM for BlueCross BlueShield, AAA of Western NY, St. John Fisher, The RPO, and URMC Responsible for reviewing and pitching all creative, from strategy to storyboard Managed a team of 7 direct reports, including copywriters and graphic designersFlynnSenior Copywriter, 2003-2006 Inspired creative colleagues by creating award-winning communications for agency clients Won AAF Best of Broadcast for Ballantyne RVs Recreation is Our Business campaign Created TV, radio and in-store materials for Dicks Sporting Goods and The Buffalo BillsMowerCopywriter / Sr. Copywriter, 1996-2003 Learned to cut to the core of each assignments SMP (single-minded proposition) Lead copywriter on multiple US&C and WW divisions of Eastman Kodak Company Dissected marketing briefs while learning to work within various mediumsEDUCATION:Emerson CollegeMasters in Integrated MarketingSyracuse UniversityBS in Marketing and Communications, S.I. Newhouse School of Communications |
