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Click here or scroll down to respond to this candidateCandidate's Name
Middleburg, VA
PHONE NUMBER AVAILABLE
EMAIL AVAILABLE
MARKETING, COMMUNICATIONS AND CREATIVE STRATEGIST
Results-driven marketing and communications strategist with over 15 years of experience across a variety of
industries, offering full-life cycle project management, from strategy through execution.
Expert at leveraging data analytics and digital communications tools to drive growth. Content creator and graphic
designer.
Started several marketing departments from the ground up, taking a hands-on approach to managing and working
with a collaborative team.
Former service industry. I can sell anything, engage anyone, and handle difficult situations tactfully.
Currently working on post-graduate coursework in Business Analytics at Wharton (online).
EXPERIENCE:
Winchester Equipment Company - 2022-2024
Marketing and Communications
Managed and executed marketing initiatives for five equipment dealership locations across Virginia. Created and
launched the company s first foray into a digital advertising and marketing strategy.
Wrote and designed all digital initiatives, using a data-driven approach to content creation
Managed social media, from organic to sponsored content and ads on Facebook/Meta, Twitter, X, and Instagram,
growing followers by 40% and engagement rate exceeding all KPI s
Developed and managed Google Ads campaigns, implemented a retargeting strategy, and optimized it using
analytics insights
Built out sales funnel processes into a CRM
Brought in two million in traceable new customer sales in the first quarter of 2024.
eHealth Initiative and Foundation - 2020-2021
Digital Marketing Manager
Managed and executed the digital footprint for a telehealth advocacy nonprofit. Spearheaded the design of
multiple publications and established the foundation for a comprehensive brand revitalization during a pivotal time
in healthcare.
Oversaw the management of webinars
Liaised with payers, providers and corporate sponsorship to develop a stronger audience
Developed an email newsletter with a substantial readership
Designed all graphics in Adobe Creative Suite and Canva
Old City Marketing - 2014-2020, 2024
Consultant
Specialist in crafting impactful campaigns for clients through the seamless coordination of branding, messaging
and positioning. Serves a diverse clientele, spanning from small businesses to politicians, federal government and
pentagon officials, defense contractors and legal professionals, with an additional focus on retail, hospitality and the
restaurant industry. Investor, Sassy Boutique.
Apex Home Loans - 2012-2014
Marketing Director
Launched the Marketing Department for a mortgage company, revamping deliverable branding and the company s
approach to marketing, and building out a more robust online presence.
Used traditional print and digital advertising strategies
Handled all digital communications, including social media and website management, within applicable financial
laws
Managed PR and Media Relations
Designed and managed marketing materials for 35 senior mortgage bankers, as well as for individual Realtors
and Real Estate firms, insurance, and title companies
Hired and managed a team of staff
Alenia North America (Aermacchi/Leonardo/DRS/Finmeccanica) - 2005-2012
Manager, Marketing & Creative
Established and executed both the corporate and product GTM strategies of Alenia North America, a subsidiary
of a well-known foreign defense contractor, at their first United States headquarters in Washington, D.C.,
primarily in the aerospace industry.
Represented the company in the North American marketplace to military leadership and senior federal
government officials
Worked hands-on with the leadership team, including planning and traveling to special events, including
trade shows, product launches, political and embassy events
Managed a multi-million dollar budget and assumed responsibility for previously outsourced consultants for
an annual savings of $300,000 (in 2007)
Handled PR and media relations and wrote press releases, statements and speeches
Orchestrated product marketing campaigns for the C-27J on the Joint Cargo Aircraft RFP, partnering with L3
to sell to the U.S. Army and Air Force (USAF), as well as the G-222 for Afghanistan (DOD/USAF), and the T-100
aircraft (with Raytheon for the USAF s advanced pilot training (APT). Designed print and digital advertisements,
including billboards, as well as creating logo designs, vector graphics, and marketing collateral
Created the original T-100 logo, a varietal of which is still on newer aircraft
Negotiated sponsorships with Major League Baseball (Washington Nationals, Baltimore Orioles) and the
National Hockey League (Washington Capitals) for charitable initiatives
Part of a team that secured billions in U.S. government contracts.
EDUCATION:
The Wharton School - Business Analytics
Columbia University - Post-Graduate/Professional - Digital Marketing: Customer Engagement, Social
Media, Planning & Analytics
Penn State University - Bachelors - Marketing & Advertising (Strategic Communications)
OTHER:
Expert in Adobe Photoshop, InDesign, Illustrator, as well as Canva, Microsoft (Word, Excel, PowerPoint) and
Google Ads/Analytics/Marketing, Facebook/META Ads Manager and Amazon DSPs. Can do basic video editing.
Capable in most CMS (Wordpress, Drupal, Wix) and CRM systems - most Project Management and Marketing
Automation systems (Salesforce, Hubspot, Marketo). Familiar with using AI technology, including chatgpt.
Basic knowledge of HTML. I have experience in B2B, B2C, and B2G.
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