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Click here or scroll down to respond to this candidateCandidate's Name
EMAIL AVAILABLE Tel. PHONE NUMBER AVAILABLEGraduated May 2020 Bachelors of Arts in Marketing Management Dynamic digital marketing professional with expertise in strategic SEO/SEM, project management, and data-driven marketing solutions, consistently exceeding revenue growth targets and driving performance across diverse industries. Skilled in collaborating with cross-functional teams to develop and execute high-impact search strategies, optimize campaigns, and deliver measurable business results. Project Management, Digital Analytics, Leadership, SEO, Technical SEO, SEM, UX, Sales, Business Development EXPERIENCE:Senior Associate SEO & SEM [Business Unit Lead Manager], Nasdaq July 2023 July 2024 Manage Nasdaq search campaigns, conduct in-depth research, devising strategies, and providing detailed reports on diverse paid search opportunities. Managers portfolio of over $3m in quarterly revenue, exceeding growth targets by > 10% per quarter. Q1 2023: 133% of goal Q2 2023: Surpassed 110% to goal Q2 2023: 110% to goal Q3 2023: 112% to goal Collaborate closely with SEO/SEM agencies, web analytics managers, tech teams, product managers, and senior leadership. Promote search principles, measure content performance and page ranking with metrics, and use internal resources to create a clear search traffic narrative, addressing challenges and optimization methods. Manage relationships with media agencies across eight business units: o Execute holistic SEO and PPC strategy with over 13 individual analysts and associates (SEO and PPC) while facilitating meetings, shared documentation, and stakeholder presentation while improving Nasdaq SASS brand awareness.o Develop comprehensive plans for several B2B business units leading to an increase in website visits. Paid Search Associate, Nasdaq Dec. 2022 July 2023 Developed and executed paid search campaigns across multiple platforms, to drive qualified traffic and meet business objectives. Conducted keyword research, analyzed campaign performance, optimized bids, ad copy, and landing pages to maximize ROI and achieve target KPIs. Collaborated with internal stakeholders and external agencies to align paid search strategies with overall marketing and business goals. Managed a paid search agency, directing strategy, conducting Quarterly Business Reviews (QBR), implementing optimization suggestions, and overseeing daily management of numerous accounts, including display ads. Achieved a fourfold increase in B2B Marketing Qualified Leads (MQLs) for Anti Financial Crime solution. Strategist, Paid Media, Socium Media Mar. 2022 Nov. 2022 Increased ROAS by 204% for an e-commerce business through daily pacing and optimization strategies. Managed ad copy, keyword performance, trafficking, and A/B testing, while utilizing enterprise search tools for enhanced performance. Provided insights to investment teams for client communications. Restructured accounts by refining keyword match types and strategies, leading to a 45% boost in Non-Brand ROAS. Conducted in-depth ad copy and keyword tests, delivering data-driven insights to four clients weekly. Collaborated with platform partners to align client expectations, presenting a full-funnel paid media strategy. Worked with diverse clients across e-commerce, health services, and coworking spaces, managing budgets from $14k to $500k per monthSearch Marketing Analyst Publicis Groupe, Digitas May 2021 Feb. 2022 |
