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Queena QuENTJ, Senior MarTechie PHONE NUMBER AVAILABLE Summary Senior Marketing Operations Lead - maintain high utilization amongst domestic and overseas sales teams, company director of 50+ SaaS tools along with CRM extensions, develop and build lead scoring, oversee all marketing generated, qualified leads, enforce CLEAN DATA IN/OUT whenever possible, quarterly data governance projects review, advance/educate marketers with quarterly trainings for newly installed demand generation tools, direct manager of offshore specialist teams Global Tech Stack/internal SAAS Administrator - Keep the lights on for all company-purchased applications for marketing, sales and other admin teams, ensure HR and executive functions are built into multiple platforms or task processes, diagnose and/or negotiate annual service contracts, define data requirements across multiple servers and data lakes, maintain security compliance and privacy High cross-functional collaborator - 10+ years of deploying complex marketing and sales campaigns, being the glue holding the team together with fun team calls, and a quantitative foundation for data analysis. Best known as resourceful, the most detail-oriented chart lover on matrix teams and having poise in the pocket in turbulent 11pm crisis email situations. Lifecycle Marketer: build personas and negative customer journeys, measure/optimize lead activity daily, set target responses/KPIs rates/ROI, team trainer and testing lead of subject lines and themes, conduct segmentation tests Enterprise CRM Administrator and Program Management Operations Lead: Solutions architect and design for marketing data, manage clean lead database, setup sales triggers, create cohesive sales & marketing dashboards, negotiate timelines with internal and external stakeholders, lead cross- department gatherings to remove blocks, mitigate budget, and accelerate timelines Skills & Expertise Marketing & Events Conference Strategy Direct Response IVR and Virtual Assistant, B2B lead generation,, Segmentation/Persona Development,Journey Builder, Inbound Marketing, Google Adwords/Analytics, LI/IG/FB ads Multivariate A/B Testing Combine operations research training with real-world marketing data to assess the effectiveness of a 2x2 up to a 4x4 matrix of correlation, produce digestible dashboards and assess impact of null or hold out groups, end to end omni channel analysis, factor in pURLs or Direct Mail into CPL or MQL cost formulas, optimize email cadence by switching assets if needed,and re- assess statistical confidence levels Marketing SAAS Tools - Tableau Advanced User, Salesforce Enterprise/Standard, Eloqua Global Administrator, Braze Admin, Segment.io, WordPress, Mailchimp, Survey Monkey, Figma, Mural, Jira, Confluence, Basecamp, Sharepoint, Prezi Project Management - Positive reinforcement for RACI charts, 100+ team lead, negotiating new deadlines, resolve business requirements and document critical details from data science and engineering teams, host weekly updates to regional and global teams, marketing data ownership in salesforce integrations requiring engineering approvalPast SuccessesFreelance marketing specialist- Corp2Corp contracts with medium to large enterprise 02/23-presentHyper-focused short-term consultant for Marketing Operations and CRM Systems Projects A1-D4 Lead scoring model, implementation and training for American Express ABM lead flows and form tracking for PwC Solutions Architecture and systems design for BDO Lead owner for Marketo to Hubspot Migration for a top 10 cybersecurity company Email and campaign developer for global demand generation targeting Global branding, implement regionalized acquisition program in 3 languages across LATAM and EMEA Data cleansing, process/training for Salesforce Enterprise for world class pharma/medical researchIntuit, Inc., CA - ProConnect CRM, U.S. QuickBooks EcoSystem 01/21 - 02/23Lifecycle Marketing Manager, Crisis Communications, Email Developer & Implementation, AmericasSingle project manager and sole email developer for all U.S. Intuit Emergency email communications supporting 19+ Intuit products and their errors. Monitor daily and weekly deliverability across a 18M database to verify legal receipt of crisis emails Optimize subsets of acquisition/retention funnels considering desktop and mobile utilization rates Partner closely with cross functional teams (e.g. Segment Marketers, Product Managers, Data Ops, Analytics, Creative & Deployment Agencies) to execute complex messaging in pre-approved email layouts, as well as optimize and analyze campaign results in less than 24 hours. Police brand messaging in transactional messaging and provide clear options for promotions or other correctional offers to affected users or collaborate with product marketers to re-assess customer path Hands on experience collaborating with other teams to meet their needs (product management, engineering, data science) to drive web and mobile products Develop a program/creative brief. Manage creative development with copywriters, designers and programmers to stay in brand with all other global and existing program/audience communications. Create custom data objects, field sets, update rules, dynamic or personalized content and oversee data ingestion for product reporting based on specific audience segments Building cloud connectors to exchange data with other applications (Salesforce, IXP, survey and event vendors, etc.) Implementing new campaign features and capabilities to improve user experience from push notifications to desktop (MS Windows, Apple OS). Document and share on Figma boards how user paths were personalized, targeting, and matched progressive profiling. Email coding with HTML and maintain corporate branded CSS measures, user acceptance testing with engineers across various APIs and product end points Ensuring appropriate campaign tracking across Eloqua, Braze, Salesforce, Tableau, Segment.io, and AmplitudeWondros, LLC & The National Institute of Health 11/20-01/21Senior Marketing Data Analyst, Operation Warpspeed under Department of DefenceCreate weekly dashboard for weekly plasma recruitment to record and track potential antibodies nationwide across multiple channels throughout 14 targeted MSAs: Paid media - pay per click banners compared by geographic location, theme, size, assess quality site traffic, comparative analysis between banner themes Paid social - across instagram and facebook insights, compare targeting with Twitter engagement. Web traffic - model 60 day averages with a funnel of survey or questionnaire start/completion rates Organic social - Monitor sentiments and post reactions of various personas presented on video ads Offline media - Track radio and print impressions from partnerships with iHeartMedia, U.S. Surgeon General public service announcements, and local press announcements.Intuit, Inc. - TurboTax Self-Employed, Quickbooks Self-Employed Business Unit 05/19-09/20Marketing Automation Manager, Customer Marketing Communications-Direct Response Strategize multiple years long customer journeys and implement quality architecture for email campaigns, push notifications and in-app data Collaborate with Product Engineers to locate Turbo Tax product end points enmeshed or find missing connections to QuickBooks with Data Scientists, document for marketing automation,, inform marketing managers as needed Execute and measure customer-backed email/marketing automation campaigns in Eloqua to drive usage, conversion, retention, revenue and unit growth Set up, QA and deploy campaigns in Eloqua for lifecycle marketing stages, lead nurture, onboarding, retention cancellation and win-back programs. Plan and manage closed-loop reporting of direct mail campaigns - including strategy, creative development and management of print and fulfillment vendors. Build program test plans. Perform and analyze A/B split testing for subject lines and cartoon vs. photographed users, measure new app features with product managers and data science analysts Cross-functional team and project management with 5 hour service-level agreement. Build and ensure on-time detailed program schedules - from kick off to tracking codes to legal/compliance review to deployment and results tracking, including managing stakeholder expectations and communicating out project timelines Minimize errors and create automated monitoring for First-Time User onboarding campaigns, streamline first 90 days of click activities to optimize cadence and cross-sell or win-back campaigns End-to-end building, a/b subject line and offer testing, performing quality assurance and executing automated marketing campaigns and their associated assets (programs, segments, emails, landing pages, forms, dynamic content, etc.) within Intuits technology platforms, including but not limited to Eloqua, Segment.io and Braze, in alignment with campaign schedules Kofax, Inc. 06/18-05/19Global Marketing Automation Platform Manager, Demand Generation (EMEA, LatAm, APAC) Inspire confidence in a stagnant marketing team employing traditional sales techniques for selling>$1MM contracts for Robotic Process Automation and Financial process Automation software Manage off-shore team of 6 email production specialists and serve as global headquarters expert for marketing technology best practices for all leads and opportunities under the CMO. Personalized language marketing - dynamic content emails in German, French, Spanish, Italian, Portuguese, Japanese and Dutch. Oversight of all technical marketing operations processes and direct the Field Marketing technology stack for 22 offices and 300 employees worldwide. As Eloqua admin, educate acquisition and retention marketers on deploying agile, behavior-based campaigns while streamlining legacy CRM implementations and archiving dirty system data. Streamline tracking from heavy monthly webinar promotions by integrating all marketing platforms, including ON24 and Vidyard video statistics, social media Complete data overhaul of data, 6 month clean up plan of outdated, legacy or dead purchased leads Lead stakeholder for Enterprise Salesforce migration managed by Deloitte, implement testing plan across Americas, EMEA and Asia sales teams in QA and production environment Create and educate sales teams on lead scoring, how to rank activities in actual closing scenarios, assign points to activities based on lead profile and engagement activities in Salesforce.UBM, plc 06/17-03/18Oversee a legacy business of printed newsletters, digital subscriptions, and the busiest division of event conference communications within the Advanced Manufacturing Division. Oversee data governance across Americas, EMEA, ASIAs. Email fulfillment for the largest volume of exhibitor/sponsor/attendee communications and event registrations for an international conference company. Marketing Analyst - Marketing Automation, Engagement & Insights team Driving participant signups and ongoing engagement within our leading digital therapeutic programs. Works with the marketing organization to understand business needs and translate those to strategic marketing automation initiatives using Eloqua Functions as an integral part of the division's marketing team(s) while reporting back the demand to a centralized demand generation team Understand industry, industry trends, and the audience members in that industry Works with marketing to build, employ, and maintain personas to drive personalization and optimize campaign performance Works with marketing and business stakeholders to design and manage to strategic and tactical KPIs Translates business goals into marketing automation deliverables (campaign structures, email units, etc.) Works with marketing to use email best practices to better engage and convert leads Develops strategy for engaging and converting leads. Work with a team on campaign scheduling and execution using UBM marketing automation platforms Understands the key concepts and potentials of marketing automation and can articulate them to help drive business (campaigns, target audience engagement, registrations) Provides strategy and recommendations for segmenting lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.) Work to minimize list decay and unsubscribes while increasing productivity of our email sends. Measure, and optimize campaign, content, and targeting Optimization of email marketing performance through A/B testing, email lifecycle management, personalization, creative, and content management