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Click here or scroll down to respond to this candidateCandidate's Name
New York, NY PHONE NUMBER AVAILABLE EMAIL AVAILABLE LINKEDIN LINK AVAILABLE EXECUTIVE SUMMARYResults-driven product marketing executive with over 15 years of experience in growing products and categories, spanning 0 to 1 to household names. Strength in aligning consumer insights, retail strategies, and technological advancements, guiding the transformation of product marketing through AI developments. Record of accomplishment in navigating highly matrixed organizations and directing cross-functional teams to drive marketing and strategy objectives through a financial lens, managing multi-million dollar budgets.EXPERIENCENISHA SHEILA, LLC New York, NYFounder, Fractional Marketing Consulting and 1:1 Coaching 2024 (to present) Provide marketing expertise and industry insights for companies, and 1:1 career coaching for aspiring marketing leaders Identify emerging trends, competitive dynamics, and key insights within the events industry, delivering actionable, strategic recommendations for entertainment clients to enhance their market positioning and capitalize on growth opportunities Coach 10 clients on job search strategies and interviewing skills for full-time marketing roles ENDEAVORHead of Product Marketing (B2B), Endeavor Digital New Business New York, NY2023Established marketing function to launch and scale Versity, an e-learning business featuring star talent, from 0 to 1 Tapped to build business ground-up by hiring and leading initial marketing team; hired product lead and sales representatives Created and delivered cross-channel go-to-market plan to Chief Digital Officer, GM, Product and Engineering leads resulting in 40% increase in sales pipeline and acquisition of ~1,000 marketing qualified leads (MQLs) which generated first sale Co-authored research report with Corporate Learning Network; partnership led to Versitys selection as top 10 L&D vendor Led key conference sponsorships and pilot partner program with US Soccer, BSE Global (parent of Brooklyn Nets), and Wix Designed and launched versitylearning.com; crafted press release announcing launch with Corporate Comms and Legal teams Senior Product Marketing Manager (D2C), Endeavor Digital New Business 2021-2022 Directed simultaneous Go-to-Market launches of 3 newcos: (1) OpenStage, an online platform to book professional and celebrity speakers, (2) Studiocast, a community platform for musicians and fans, (3) Creator Collective, a digital community for creators Beat goal of 100 pre-launch sign-ups for OpenStage through innovative product marketing campaigns across digital, social media, industry events and email marketing leveraging notable talent like Pete Davidson, Whoopi Goldberg and Allyson Felix Achieved 90% satisfaction rate on Studiocast amongst early adopters during 6 months post-launch, as a result of in-depth customer feedback sessions and user testing to gather insights, refine product features and improve user experience Identified niche for creators seeking expert advice through in-depth market research and analysis, leading to the concept development of Creator Collective; gained early traction for customers willingness to pay with first transaction AMAZON Seattle, WASenior Product Marketing Manager (D2C), Alexa Shopping Global Customer Engagement 2020-2021 Integrated Alexa Shopping start-up business into broader Amazon marketing programs, generating 32B annual global impressions Spearheaded 10-person team to build cutting-edge marketing attribution model, yielding +30% in device sales on Prime Day Managed $20 million dollar budget, redirecting strategy and reorganizing team to deliver 3x grocery sales during COVID Pioneered and scaled Alexa Shoppings first paid social investment, engaging product, engineering and creative teams Negotiated with central Cross-Channel Marketing team to secure Alexa Shopping inclusion in 2021 Amazon Superbowl ad Finance Manager, Amazon Devices and Alexa Shopping Global 2017-2020 Developed and standardized key long-term value metrics across Devices (Kindle, Tablet, FireTV, Echo) and Alexa Constructed complex financial models analyzing downstream spend and customer lifetime value in partnership with Global Economist Team and Data Analytics to secure high-stake digital marketing placements (e.g. Amazon homepage) Led the OP1, OP2 planning processes and goal-setting initiatives as Finance lead, ensuring strategic alignment with business UNILEVER Englewood Cliffs, NJAssociate Finance Manager, Global Business Development Dove 2015-2017 Headed financial assessment of marketing and product innovation strategy for Dove Skin Cleansing, a $1.6B business Collaborated with cross-functional and regional teams to drive product enhancements, top-line growth and gross margin improvementH.J. HEINZ Pittsburgh, PASenior Financial Analyst, Global Strategy, Zero-Based Budgeting (ZBB) 2012-2014 Implemented ZBB efforts initiated by 3G (private equity owners) and Heinz executive leadership that achieved ~$400 million savings globally and 40% savings for Heinz World HQ Developed five-year strategic plan and overarching framework for global e-commerce strategy AD COUNCIL New York, NYAssistant Campaign Manager, Campaign Development 2008-2009 Orchestrated advertising campaign with Iraq and Afghanistan Veterans of America and agency partners BBDO and Saatchi& Saatchi to connect veterans through an exclusive online social network; led to + 600% YoY increase in veteran membership Coordinated strategic and creative development for Stroke Awareness campaign; managed upfront research, developedStrokes No Joke creative concept and partnered with internal media outreach team to choose impactful media distribution J.P. MORGAN New York, NYInvestment Banking Analyst, Financial Institutions Group 2006-2008 Managed sale process of Gulf Stream Asset Management, a credit portfolio manager with $3.5 billion of assets Played a pivotal role as lead analyst in the syndicated loan financing associated with the $7.4B acquisition of Chrysler Group EDUCATIONTHE WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIA Philadelphia, PA Master of Business Administration; Majors in Finance and Management 2010-2012 NORTHWESTERN UNIVERSITY Evanston, ILBachelor of Arts, Majors in Economics and International Studies, Minor in Political Science 2002-2006 ADDITIONAL INFORMATIONThought Leadership and Speaking Engagements Chosen to serve as a venture coach for 3 Rivers Venture Fair, a leading venture conference in the Northeast that showcases promising, privately-held, capital-seeking startups from across the US Selected as featured speaker for Product Marketing Alliance (PMA) Product Marketing Summit and PMM Talks series Tools and Technical Skills Analytics & Reporting Google Analytics, Looker, Tableau, Amplitude, Amazon Quicksight Content Management & SEO SEMrush, WordPress, Wix CRM & Email Marketing Hubspot, DotDigital, Sendgrid, Mailchimp Design Adobe Creative Suite, Canva, Figma Digital Marketing Facebook Ads Manager, LinkedIn Campaign Manager, TikTok for Business, Google Ads Project Management/Agile JIRA, Asana, Atlassian/Confluence, Basecamp, Trello Certifications Wharton 3 month online course Driving Strategic Innovation: Leading Complex Initiatives for Impact Cornell 6 week online course Problem-Solving Using Evidence and Critical Thinking Volunteerism Patron (Mentor) for Protg program of Sponsors for Educational Opportunity (SEO), a non-profit organization that closes the academic and career opportunity gap for young people from underserved and historically excluded communities Alumni interviewer for University of Pennsylvania prospective college students Stand-up comedy enthusiast; performed for sold-out audience of 300 as part of Laughs for the Cause to raise funds for the charity organization Dignity for Divas |
