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__-Candidate's Name
Street Address  Winners Circle PHONE NUMBER AVAILABLE MFairfax Station, Va. Street Address  EMAIL AVAILABLERuss Ryan is a Senior marketing communications professional with a history of successfully driving revenue, market share and brand growth with innovative content marketing programs, strategic marketing initiatives and communications campaigns in defense and commercial sectors. Experience gained in start-ups and multinationals in cyber security, satellite and space, immersive technology and biometric markets.Key StrengthsContent MarketingoExpanded communications outreach with content marketing initiatives, i.e.: podcasts, blogs, op-edsoUtilize storytelling techniques to make content more relatable to target audiencesoFormulate strategy for editorial content development across multiple communications channelsBrand Managemento Preempted competitive positioning with Developed sustainable, market-relevant brand strategies that preempted competitive brandsoMeasured brand effectiveness against competing brands and adjusted accordingly if requiredMarket PlanningoProvide strategic direction for targeted marketing plans and successful go-to-market strategies that align with corporate growth, brand and messaging strategiesoIntegrate functional, technical, cultural and sales inputs into a unified messaging hierarchyMedia RelationsoManaged product, branding and crises communications and government relationsoPrepare presentations, speeches and talking points for C-Level managementoManage Advertising/PR agencies in U.S., Europe, AsiaExperience and Significant AccomplishmentsMarketing-On-Demand, Principal (private consultancy) 06/11-currentProvide start-up clients in network management and biometric sectors with branding and market positioning consultationKratos Defense and Security Solutions 09/14  12/23 Marketing Director, Kratos Training and Cyber ServicesDifferentiated and grew Kratos presence in satellite and immersive technology training markets with a message strategy highlighting Kratos early initiatives virtualizing satellite ground systems and introducing immersive technology to military trainingAugmented advertising and media relations programs with creation of Constellations, a proprietary satellite and space podcast that regularly draws 500-1000 downloads/week (Constellations Podcast https://www.kratosdefense.com/constellations/podcasts)Developed market positioning and copy for new Kratos training and cyber websites (https://www.kratoscyber.com/, https://www.kratosdefense.com/systems-and-platforms/training-systems/simulation-systems)National Biometric Security Project (NBSP) Wash DC (Identity Management Consultancy) 01/03-06/11Vice President, Marketing & CommunicationsLed advocacy campaign urging public and private sectors to embrace biometric technology to improve identity protection.oWorked with Congress to secure $20 million government funding of Biometrics for National Security (BiNS) programoTransformed NBSPs brand into a recognized biometric consultancy for national security and privacy protection with integrated communications programs, cultivation of industry analysts and congressional influencers as a featured speaker at 50+ major security industry conferencesCultivated potential industry partners to secure NBSPs selection as a key teaming partner with ManTech, IBM, IBG and BAHTeleglobe - Reston, VA; Montreal, Canada (IP, Content Hosting & Communication Services) 03/98-01/03Executive Director, Corporate CommunicationsIncreased data revenues by 50+% by repositioning Teleglobe as a provider of advanced IP network servicesFostered new product development and market expansion with collaborative partner marketing programs with IP service providersAccelerated the close of multiple multi-million-dollar systems contracts with innovative C-level hospitality/event marketing programsGLOBAL ONE - Reston, VA, Brussels, BE (International Telecommunications Consortium) 03/95-03/98 Executive Director, Global CommunicationsPropelled Global One (Sprint, France Telecom and Deutsche Telekom consortium) brand recognition and preference ahead of competitive alliances with globally integrated marketing communications campaignsCultivated favorable industry analyst relations with the creation of an international consultant liaison programHarmonized multi-national employee relations with extensive internal communications programsfor teams located in Reston, Va, and Brussels, BEEducationBachelor of Science; Temple UniversityGraduate of the U.S. Army Defense Information SchoolMilitary: Served as Infantry Officer with 2nd Battalion/9th Marines; Head, Public Affairs Branch, USMC 4th Marine Corps DistrictAwarded Bronze Star w/combat V and 2 Purple Hearts.SummaryExperienced with integrating marketing, technical, and sales inputs to create winning value propositions,competitive market positioning to foster marketing strategies and advocacy initiatives.