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Marlton, NJPHONE NUMBER AVAILABLE EMAIL AVAILABLEAccomplished Broadcast/Digital Sales (CTV/OTT) & Business Development Executive Top Billing Sales Executive overall for past 5 years in the NBCU Local Sales Division, over $260m in sales, linear television and digital platforms/CTV streaming including NBC Peacock, and NBCU inventory in Direct IO, Programmatic Guaranteed, and PMP sales and sports. Results-driven and motivated Sales and Business Development Executive with extensive experience building revenue, establishing strong client relationships, and motivating top performance out of sales teams in challenging and competitive markets. Delivers solid results in traditional and digital media advertising sales. Serves as an integral leader of dynamic sales teams, mentoring top performers to meet and surpass revenue and profit targets while ensuring complete customer satisfaction. Leverages a consultative approach to gain insight into the needs of each client, leading to the recommendation and sale of advertising campaigns and timeslots aligned with the unique needs of each account. PROFESSIONAL EXPERIENCESENIOR CONSULTANT POLITICAL MARKETING AND MEDIA, PHILADELPHIA, PA (2024 present) Founded in 2014, Political Marketing + Media specializes in matching political candidates, committees + advocacy groups with the best of local, regional + national sports, news, and entertainment programming and events. With over 50 years of combined experience in political media sales + a portfolio of trusted broadcast + digital partners, we deliver multi-platform media campaigns that surround your target audience and simplify the buying process for our clients + agency partners with one rep, one proposal, one order, one check.Achieved 90% of yearly budget goal in first 4 months of 2024. Tripled 2nd biggest client of 2024 sales from previous comparable 2022 and 2020 sales cycle.Sales of CTV/OTT Digital and Linear advertising for major professional and college sports and news products to political candidates and issue advocacy groups and government clients.Business development outreach to continuously build up publisher client base. VICE PRESIDENT, DIRECTOR OF SALES DIGITAL (CTV/OTT) AND LINEAR TELEVISION NBCU Local Division, PHILADELPHIA, PA (2018 2023) Fulfill a critical role driving revenue for NBC stations across NBC Universal, Telemundo, and regional sports networks, with a focus on managing teams negotiating and closing agreements for advertising within the Political, Government, and Civic issue vertical.#1 Top billing Sales Rep for the NBC Local Station division in 2022 with over $75m in ad sales across linear and digital/peacock steaming advertising sold.Revenue from advertising on English and Spanish-speaking television, digital, and OTT properties nationwide and in Puerto Rico. Top non-dedicated digital salesperson in NBC Local division 2021.Leveraged broad and deep expertise in traditional and digital media, presenting the value proposition of advertising across display, video, social, OTT digital products, and Digital Out of Home properties. Candidate's Name
Page TwoDeveloped and strengthened media partnerships and advisory relationships with political parties, PACs, top political advertising agencies, local and state key stakeholders, officeholders, non-profit organizations, and government entities.Orchestrated the launch of innovative marketing campaigns to secure new advertisers, as well as presentations tailored to address the needs of special events and interest groups.Maintained compliance with a complex landscape of regulations governing political advertising, including state-level requirements, FEC guidelines, and FCC rules.DIRECTOR OF NATIONAL SALES/LINEAR AND DIGITAL SALES (ALL advertising verticals, retail, auto and others) NBCU Local Division, PHILADELPHIA, PA (2004 - 2018) Expanded revenue and profit for NBC stations throughout top media markets on both coasts, including New York, Los Angeles, and Washington, closing deals that included service agreements, contracts, and media buys valued at up to $10M. Developed, pitched, and closed local market opportunities to new and existing accounts for advertising on television, digital/mobile/online, and out of home properties. Effectively managed a team of top sales and outreach professionals.Ranked as the top-billing sales representative in the NBC local advertising unit in 2018, with a history of maintaining the highest profit margin territory in the regional sales office, contributing as much as 10% of total gross revenue during election years.Negotiated and closed advertising placements for high-ranking timeslots in programs that included the Olympics, the Super Bowl, The Voice, and This is Us.ACCOUNT EXECUTIVE ABC (AMERICAN BROADCASTING COMPANY), PHILADELPHIA, PA (2000 - 2004) Hired to lead sales and service for key advertising clients of 10 major television stations owned by ABC, as well as independent sports networks operated by the New York Yankees, YES Network, Baltimore Orioles, and the NFL.Delivered annual revenue ranging from $5M to $25M. Early CareerVice President / Mid-Atlantic Office Manager, Blair Television, Philadelphia, PA EDUCATION & CREDENTIALSBachelor of Arts Degree in Communications, Emphasis in Broadcast Sales and Management Temple UniversityGE Leadership TrainingIAB Certification for Media SalesThe Trade Desk Edge Academy Certified Executive Program The Trade Desk Edge Academy Certified: Data Driven Planning The Trade Desk Edge Academy Certified: Marketing Foundations Food Bank of South Jersey Volunteer |
