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Click here or scroll down to respond to this candidate CHRIS OEHLERT | Street Address
PHONE NUMBER AVAILABLE | EMAIL AVAILABLE | Portfolio: gcoehlert.com Qualifications SummaryOver 25 years of progressive experience that has resulted in the followingskills:|Email Marketing Campaigns |Client Service ||Sales Enablement |Field Marketing ||Project Management |Copywriting ||Dealer Reseller Programs |Video Scripting / Editing / Production||Social media / Content Creation |Direct Response Advertising ||Trade Show Management |Public Relations/Communications | Professional ExperienceDigital Marketing Manager - SOR Controls Group (Oct 2023- Apr 2024),Lenexa, KS o Collaborated with cross-functional teams (sales, product, and content marketing) to design and implement sales enablement strategies, aligning content and messaging with sales objectives to drive consistent brand communication. o Managed the creation and distribution of sales collateral, including pitch decks, case studies, product brochures, and competitive analysis, ensuring that sales teams had up-to-date and relevant materials to support their efforts. o Successfully managed and grew social media presence across multiple platforms, including Facebook, LinkedIn, and Twitter, resulting in a 36 % increase in followers and 2% growth in engagement rates. o Developed and implemented cohesive sales and marketing strategies that align with business objectives, driving lead generation and conversion through targeted campaigns and cross-functional collaboration. o Designed and implemented email marketing campaigns using HubSpot, targeting segmented audiences to drive customer engagement, lead nurturing, and conversions. o Analyzed campaign performance metrics, including open rates, click- through rates, and conversions, and adjusted strategies to optimize results, achieving a 6% increase in email engagement. o Created compelling video content from concept to completion, including scripting, shooting, and editing, for use in digital marketing campaigns, social media, and website content.Marketing Project Manager - Synexis (Sep 2020- Feb 2023), Lenexa, KS o Developed and launched comprehensive sales enablement programs, equipping the sales team with tailored resources, training, and tools to improve engagement and conversion rates across targeted customer segments. o Conducted regular training sessions and workshops for the sales team, focusing on product knowledge, sales techniques, and objection handling to enhance their ability to close deals and increase revenue. o Led end-to-end project management for diverse marketing initiatives, ensuring timely delivery, budget adherence, and alignment with strategic objectives to drive brand growth and market penetration. o Partnered closely with sales teams to understand their processes, aligning marketing efforts with sales goals to ensure consistent messaging, enhance customer engagement, and improve overall sales performance. o Deep understanding of the sales funnel, from lead acquisition to conversion, enabling the creation of marketing initiatives that effectively nurture leads, shorten sales cycles, and increase close rates. o Managed the editing and enhancement of website content and product manuals, ensuring accuracy, clarity, and alignment with brand voice, contributing to an improved user experience and reduced support inquiries. o Orchestrated and optimized multiple targeted email campaigns via HubSpot, leveraging segmentation and A/B testing to enhance open rates, click- through rates, and overall conversion metrics. o Created and managed high-quality blog content, compelling copywriting, and engaging video edits, driving traffic, enhancing SEO, and increasing audience engagement across digital platforms. o Planned and executed successful participation in conferences and trade shows, including logistics, booth design, and lead generation activities, resulting in increased brand visibility and high-quality networking opportunities.Marketing Project Manager - AutoAlert (Sep 2018 - Jun 2020), Kansas City,MO o Directed the planning and execution of marketing initiatives for product launches, developing promotional materials, and driving outreach to potential customers. o Designed and executed personalized email marketing campaigns using Pardot, segmenting audiences to optimize engagement and lead generation. o Utilized Salesforce to create, manage, and track marketing campaigns, leveraging data insights for real-time reporting and optimizing marketing strategies to increase lead conversion rates. o Collaborated with sales teams using Salesforce to align marketing efforts with sales objectives, ensuring seamless communication and data sharing to improve lead quality and close rates. o Published and formatted blog posts, incorporating custom HTML coding to enhance the presentation of thought leadership content on the company website. o Monitored key performance indicators across various channels, analyzing data to refine marketing strategies and improve ROI for social media, email, and direct mail campaigns. o Edited product demonstration and promotional videos using Adobe Premiere, ensuring high-quality visuals and compelling storytelling to support marketing objectives.Account Supervisor - ProAct Marketing Group (May 2014 - Aug 2018), KansasCity, MO o Provided account management and client services for key accounts like Kalmar, TruFlex, and Kalmar Ottawa, ensured consistent client satisfaction through dedicated support and strategic collaboration. o Developed and executed targeted marketing strategies to boost dealership visibility and sales for independent truck dealers. o Utilized Salesforce to track and manage client interactions, monitor account progress, and streamline communication for enhanced client satisfaction and retention. o Analyzed Salesforce data to identify trends and opportunities, enabling informed decision-making and tailored strategies to meet client goals and drive revenue growth. o Led annual strategic planning sessions with B2B clients by facilitating comprehensive planning meetings to align business goals and develop long- term growth strategies. o Planned and executed annual dealer sales meetings for Kalmar and Kalmar Ottawa by organizing and managing high-impact events to engage dealers and drive product sales. o Edited and copywrote content for quarterly GM wholesale parts magazines by producing compelling editorial content to effectively communicate key messages to target audiences. o Delivered high-quality video content from concept to final production, enhancing brand storytelling. o Monitored and analyzed web analytics for clients including GM, Kalmar Ottawa, Tru-Flex, and Navistar by providing insights to optimize digital strategies and improve online performance.Tire Pros Regional Marketing Manager - American Tire Distributors, Inc.(2011 -2014) o Strategic marketing planning for more than 60 Tire Pros franchisees o Orchestrated group "Buy Local" TV campaigns in multiple markets o Event management for dealer open houses/tire sale promotions o Copywriting and management of TV, print, direct mail and Facebook campaigns o Coop advertising budget management for Midwest region of Tire Pros dealersOwner - GCO Marketing - Freelance (2009 - Present) o Social media; trade show management; script writing and video editing o Technical writing; marketing copywriting for product literature o E-mail marketing campaignsDirector of Marketing - Aptora Corporation (2006 - 2009) o Grew sales leads by 25% annually through coordinated direct marketing campaigns 2007-2008 o Developed direct-response print campaign that produced an average of 245 leads per month o Responsible for annual trade show booths, pre- and post-show promotionsMarketing Communications Manager - Topaz3/Midland Radio Corporation (2002 -2006) o Consumer packaging; collateral materials, in-store POP displays o Managed marketing and logistics for over 30 national and regional trade shows per year o Managed dealer rewards program for network of 850 Land Mobile Radio dealersAccount Executive - The Zillner Group (2001 - 2002) o Managed client local advertising budgets of $100,000 to $500,000 for retirement communities o Evaluated client lead generation and adjusted marketing plans to respond to changesProduct Marketing Manager - The Personal Marketing Company (2000 - 2001) o Managed national marketing campaigns using direct mail, print ads and e- mail promotions o Managed annual National Association of Realtors trade showsAccount Executive - revolution, Inc. (Ceased Operations) (1999 - 2000)B2B Ad Agency o Client service on Variform vinyl siding account o Managed client marketing budgetsAccount Executive - Associated Advertising Agency (1994-1999)B2B Ad Agency o Strategic marketing plans and multimedia advertising for Via Christi Regional Medical Center o Account management for banking, manufacturing and healthcare clients EducationWichita State University, Wichita, Kansas - B.A. Journalism - Emphasis:Advertising/PR Awards / Community Involvement o 2019 - Harvesters Food Bank volunteer; Red Cross Blood Donor o 1982 - Eagle Scout - Boy Scouts of America o 1982 - Pro Deo Et Patria - Lutheran Church Missouri Synod |
