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Director of MarketingPHONE NUMBER AVAILABLE EMAIL AVAILABLEhttps://jenniferbrake.journoportfolio.com/https://LINKEDIN LINK AVAILABLE New Port Richey, FL JENNIFERBRAKEEXPERIENCEDirector of Marketing 02/2024Summit Safety Brooksville, FLDevelop and execute comprehensive marketing strategies to enhance brand awareness and drive sales for the HiVis Supply and Dome75 brands Plan and execute promotional activities, including seasonal campaigns and educational content aligned with product strategyOversee the design, functionality, and updates of e-commerce and content websites, ensuring optimal user experienceLead marketing team in implementing strategies for customer engagement, sales conversion, and building brand awareness through email campaigns, search optimization, page design, and social mediaOversee the creation of marketing materials, including PPC advertising campaigns, email marketing, social media content and website copy Collaborate with cross-functional teams, including sales, product development, and merchandising, to ensure alignment and consistency in messaging and branding Guide marketing initiatives to boost product sales, considering seasonal trends, inventory levels, and vendor relationshipsMarketing Consultant 02/2019Freelance Remote, United StatesProvide marketing strategy, content marketing, and communication expertise to clients in construction, education, healthcare, and consumer product markets Develop marketing plans, branding, and promotional strategies Create marketing collateral, including brochures, flyers, and briefs Design and develop websites, including graphics, content creation, and keyword researchDirector of Brand Marketing 12/2020 - 01/2023Hultafors Group North America Mequon, WILaunched and managed ten premium brands, increasing brand awareness and growing market shareLed multi-year strategic marketing communication plans, including mission, vision, and valuesConducted VOC and primary research projects to develop brand platforms, including promise, positioning, and visual graphicsBuilt, led, and mentored the marketing team, leveraging individual skills, maximizing efficiency, streamlining processes, and prioritizing projects Managed successful product launches and rebranding initiatives, resulting in increased sales and market shareDirected all digital and offline marketing efforts including, SEO, email campaigns, social media, advertising, influencer outreach, in-store merchandising, and trade show marketingLed the development of creative materials and relationships with agencies, creative vendors, and licensing partnersMarketing Manager 02/2019 - 12/2020Hultafors Group North America Mequon, WILed branding, marketing, and communications for Johnson Level and Hultafors Tools brands in North AmericaIncreased brand awareness by developing and implementing strategic marketing campaignsEstablished brand positioning and executed brand guidelines and brand-building initiatives including packaging, merchandising, retail displays, and print and digital contentBoosted sales performance through the creation of engaging promotional materials and targeted advertising strategiesBuilt and led a professional marketing team responsible for branding, communications, and product launchesDeveloped brand stories and omnichannel marketing initiatives, increasing brand preference, engagement, and reachDirect digital and offline marketing efforts, including SEO, email campaigns, social media, advertising, and event marketingLaunched 50+ new products through dynamic campaigns, including digital, influencer, PR, retail and trade show exhibits highlighting products and services to customers or channel partnersSUMMARYInnovative marketing leader with aproven track record in developing andimplementing marketing strategiesthat increase brand visibility andmarket share for B2B and direct-to-consumer brands. Adept at marketresearch, brand management, peoplemanagement, and strategic planning.Demonstrated success in drivingsignificant sales growth and buildinghigh-performing marketing teams.KEY ACHIEVEMENTSSales GrowthDeveloped and led marketingcampaigns that raisedawareness, trial, loyalty, andadvocacy contributing to 81%sales growth ($40M in revenue).Team LeadershipEstablished and led marketingdepartments, including planning,budgeting, and mentoring teams.Strategic PlanningDirected one-year, three-year,and ten-year strategic planningprocesses, including SWOTanalysis, goals setting andforecasting.Brand LaunchesLaunched six premium consumerbrands in North America,including budget management,brand messaging, andcommunication campaigns.Market ResearchConducted market researchstudies to identify consumerattitudes and buying behavior,translating results into actionablemarketing plans.Digital SuccessIncreased website visits by 65%,web leads by 25%, and sales by10% through website and e-commerce development.Marketing CampaignsLed campaigns resulting in $4Min sales and a 137% increase inonline traffic.Product LaunchesSuccessfully planned andlaunched 45+ new products,generating $20M in sales.EqqEXPERIENCEMarketing Manager 01/2013 - 01/2018Marking Services Milwaukee, WIDeveloped and executed strategic marketing to drive brand recognition, customer engagement, and global business growthAnalyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectivenessDirected all marketing efforts, including print and digital media, e-campaigns, social media, website, and video. Created catalogs, service literature, product sell sheets, and collateralDesigned websites (US, Canada, Australia) and an e-commerce platform with 37k standard and custom productsDeveloped an internal electronic ordering system, streamlined ordering process and increased order accuracy while reducing costsEstablished the marketing department; hired, coached, and led team Spearheaded digital marketing, PPC, online advertising, social media content, and e- campaignsMarketing Manager 01/2005 - 01/2013Serigraph West Bend, WIDeveloped marketing strategies for eight business units, increasing revenue and growing market shareLaunched inbound marketing initiatives; blog, social, email, and campaigns Designed a website to highlight the company brand and service capabilities Conducted market studies unlocking new customers, industries, and products Coordinated trade shows and technology showcases for optimal audience engagement and ROICreated product sell sheets, literature, customer-focused sales presentations, and other marketing collateralManaged social media accounts for optimal audience engagement and increased online presenceEDUCATIONBachelor of Arts 2005 - 2008Cardinal Stritch University Milwaukee, WIBusiness AdministrationAssociate of Arts 1994 - 1996Waukesha County Technical College Waukesha, WIMarketingSKILLSAdvertising Brand AwarenessBrand Strategy Brand ManagementBudgeting Campaigns DevelopmentContent Creation Content MarketingCreative Problem SolvingCustomer SegmentationDigital Marketing ECommerceEmail Marketing Event PlanningInfluencer Marketing KPI ReportingLead Generation Market ResearchMerchandising PackagingProduct MarketingProject ManagementStrategic Planning Social MediaTeam LeadershipDESIGN PATENTSLine-Type Laser LevelUS D1,026,688, May 2024Rotary-Type Laser LevelUS D1,026,689, May 2024TECHNOLOGIESAdobe Creative Suite BasecampCanva ChatGPT Constant ContactDynamics CRM EpiServerGoogle Analytics Hubspot InstapageJasper Klayvio MagentoMicrosoft Office Monday PPCReputation SalesforceSearch Engine Optimization / SEOSEM Rush Slack SquarespaceSPSS Statistics Wordpress Yatpo