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Dynamic creative leader with extensive agency experience in marketing and design. Proven trackrecord in academia, automotive, engineering, finance, insurance, healthcare, heavy industry, hospitality, non-profits, political, retail, sports, and startups in both B2B and B2C. Professional ExperienceSynchrony  Atlanta, GASenior Art Director (2022/Contract)Art Director creating conceptual campaigns and visual solutions that inspire, inform and/or captivate consumers across print, digital, social, video, experiential and environmental channels. Selected Contributions: Art director on CareCredit RFP for new social and email campaigns. Designed animated Synchrony/Amazon 15th Anniversary logo for joint corporate event. Designed animated Synchrony Bank holiday greeting for social and email. EY  New York, NYSenior Art Director (2022/Contract)Art Director worked on EY Explains  a three month project in the Metaverse. Working in Spatial was part of team that designed a series of Metaverse experiences that demonstrated EY expertise and capabilities in FinCrime and Crypto. Culminating in a PR tour with selected NY press to explore the space and attend a Metaverse presentation and Q&A session with EY experts. Selected Contributions: Produced original video exhibits and original design concepts for museum styled rooms in Spatial. Highmark Health  Pittsburgh, PASenior Art Director (2020 to 2022)Lead creative in developing B2B/Commercial videos promoting a variety of health-related products and subjects. Oversee UX/UI production from concepting through final launch. Lead multiple production teams of copy writers, producers, and junior designers. Contribute senior design skill set in the creative production of digital ads, brochures, ads and email campaigns. Selected Contributions: Conceptualized and led the creative in the development of promotion videos for the launch of new Highmark Health Websites. Designed and directed award winning videos for the relaunch of dental and eye insurance products. Redesigned InDesign template system for key B2B sales initiatives. Streamlining the process while simplifying sales messaging and increasing production turnaround. KURT A. VALENTA EMAIL AVAILABLEwww.kurtisremote.comLINKEDIN LINK AVAILABLE Shopper Marketing & POS Concepting /Comps Deck Design, RFPs & Presentations, Keynote, PPT InDesign, Illustrator, Photoshop, PremierPro,InVision, Figma, XD, Sketch, Spatial Microsoft Office 360, G Suite Workfront (trafficking, proofs, revisions)Areas of Expertise: Brand Building & Marketing Campaign Strategy & Development Creative Direction Creative Brief Copy Writing Email, Web, Social Package & Print Design Video Storyboards & Art DirectionSTOW, OHIO 44224Professional Experience (continued)HMT Associates Inc. Cleveland, OHCreative Resource Manager (2019 to 2020)Coordinated and monitored creative projects across multiple brands to ensure smooth delivery of assets in a timely and efficient manner. Coordinate teams schedules, allocate resources, track project progress, and manage vendor contracts for all projects. Oversaw UX/UI production for internal and external projects. Led multiple remote production teams in California, Connecticut, Illinois, Ohio, and New York.Selected Contributions: Conceptualized the art direction and development for Mondelez International (Oreo, Triscuit, Wheat Thins, Ritz, BelVita), Heineken International (Amstel Light, Red Stripe), and KraftHeinz(Velveeta, Planters, Grey Poupon, Capri Sun, Classico, Philadelphia Cream Cheese). Launched the $1M experiential Trident Gum environmental campaign for Atlanta, Philadelphia, and Chicago, including the rebrand for broadcast, social, and web. Introduced and implemented the fulltime use of Microsoft Teams, InVision, and Sketch to the agency.Advance Ohio Cleveland, OHCreative Director (2016 to 2019)Managed and led creative teams of art directors, copywriters, developers, social media personnel, and videographers in three different locations: Cleveland, Ann Arbor, and Grand Rapids. Monitored the web campaigns and video production of white glove accounts. Oversaw all marketing platforms including UX/UI, web, digital, print, and social. Curated campaigns, conceptualized ideas, and process creative assets. Recruited and hired new web designers, copywriters, videographers, and sales managers including performance reviews and salary evaluations. Selected Contributions: Generated over $550K of new business in the first year by direct presentations and RFP responses. Launched an enterprise sales system including website build and products on WordPress along with UX/UI aspect for Cleveland.com. Increased marketing sales by $1M in the first year for automotive dealerships. Marcus Thomas LLC  Cleveland, OHSenior Art Director (2014 to 2016)Led the creative direction and strategies for large-scale accounts including Sherwin-Williams, TimkenSteel, Troy Built, Ohio Lottery, GE Lighting and Momentive. Developed Facebook Canvas Ad campaigns, Pandora Ads, and YouTube Pre Roll Ads. Tracked and maintained annual reports and cooperate calendars for client accounts. Monitored social media campaigns and insights on Facebook and Twitter.Selected Contributions: Pitched and signed GE Momentive as a high-ticket client to the agency, and managed brand identity including new website launch and B2B campaigns. Coordinated video production and social media campaigns for Troy-Bilt Fall Chore product line at Lowes. Led $2M national product launch for GE Iron Grip campaign including branding, packaging, social media marketing, web design, in-store POS, and direct mail marketing. KURT A. VALENTA 2Professional Experience (continued)Brunner  Elisco Creative Caf  Pittsburgh, PACreative Director (2004 to 2014)In consecutive roles, managed the marketing and design team of six to nine professionals and facilitated quarterly performance reviews and salary evaluations. Monitored clients social media campaigns on Facebook and Twitter. Led multiple rebranding strategy of white glove accounts including CONSOL Energy Center, Bob Evans National Restaurant Group, DCK Global Construction Firm and Argosy University. Developed marketing campaigns for non-profits including Ronald McDonalds House Charities and The United Way.Selected Contributions: Landed multiple accounts that increased agencys revenue above $750K. Created and designed the national award-winning $150K museum and welcome center. Received the National Public Relations Society for America Award (PESA) for MTD and Zippo. Developed and led the branding identity for Atlanta Bread Co. and 150 of its franchised stores across nine states. Led a successful $10M naming rights initiative for CONSOL Energy Center  Home of the NHL Pittsburgh Penguins.EducationBachelor of Fine Arts in Design (BFA)Carnegie Mellon University  Pittsburgh, PASoftware Skill Set Adobe CS  InDesign, Illustrator, Photoshop, Bridge, Premiere Pro, XD, Workfront Microsoft Office 360, G Suite InVision, Figma, Sketch, SpatialProfessional Associations National Ad Federation (2002 to Present) American Institute of Graphic Arts (1999 to Present) Portfoliowww.kurtisremote.comAdditional samples upon requestKURT A. VALENTA 3